CBS: Saab 9-3 the main prize on ‘The Price is Right’

Some exposure for the brand today on ‘The Price is Right’. This game show dating back to 1972 (or 1956 in its first incarnation) finally yielded a truly remarkable prize: A brand new Saab 9-3.

Read more about this over at mlive.com

Thanks to David for the tip.

viggen
Member

Great price, would love to win it haha

Curvin ORielly
Member

Lucky young woman!

Curvin ORielly
Member

Also, a great way to get Saab in front of American TV viewers.

paddan
Member

Better than Dennis James giving away a Vega.

74StingSaab
Member

I wonder how many people were watching this and said to themselves “WOW, I didn’t know Saab was still around” and really liked what they saw.

Most excellent idea.

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