March US Sales Data: Not an April Fool’s Joke

Sales are picking up very well considering they only have two models on the showroom floor. Once the 9-4x hits US dealers in one month, expect an increase in foot traffic that will certainly boost sales. Remember, GM last year made 75,000+ alone of it’s brother, the SRX.

UPDATE: You’ll remember last month there was a small media press event for the 9-4x in Northern Virginia. This was a small event with only 4 vehicles mainly for long lead publications which need more time to get their articles ready for print in Summer issues. At some point next month in May, Saab will hold their larger media event, so to all the US journalists who check in here– don’t worry, you haven’t missed your chance. It sounds like you’ll even be able to speak with Victor himself.

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Saab sold 707 9-3s, 123 9-5s, for a total of 830 units in March 2011. It’s good to see that stocks are up to more normal levels too.

We’re also tipped off that these are all genuine sales, not dealer demos. That practice has been discontinued. A 630% increase in sales, not too bad, but they’ll still improve a lot this year.

saab93f
Member
5 years 5 months ago

Oh how I keep my fingers crossed that the 9-4X will become a big seller like its sibling. That would create so needed whirl at the dealers 🙂

Saab is looking rather good – small and bigger trickles but positive news after another cannot hurt 😉

paddan
Member
5 years 5 months ago

I think that stopping demo sales reporting went hand in hand with the change in management at SCNA and the old GM way of thinking. Well done. One step at a time.

rostnes
Member
5 years 5 months ago

Great Numbers, this is really good news.
I´m getting my new 9-3 XWD SC next week, keep it up!

tach95
Member
5 years 5 months ago

I would be curious how many months of supply other brands have compared to Saab in particular to the US. And what is the difference between the best US dealer versus the worst one for supply?

BoeBoe
Member
5 years 5 months ago

You can find that information here:
https://docs.google.com/viewer?url=http%3A%2F%2Fwardsauto.com%2Fkeydata%2FUSInventorySummary1102.xls

Saab has (by far) the largest inventory measured in days of supply. The industry average is 60 days. Saab had 198 days at the end of February. How much it was at the end of March is somethin we will know in a few days.

BoeBoe
Member
5 years 5 months ago
Michael Specht
Member
5 years 5 months ago

I hope the 9-4x will increase sales significantly.

TonymacUK
Member
5 years 5 months ago

I think it will be a winner

Bill H
Member
5 years 5 months ago

We did our part, bought a 9-3 SC in March. Now has ~1300 miles on it.

RS
Member
5 years 5 months ago

Excellent!

BevanBrook
Member
5 years 5 months ago

This is good news.

9-5 sales have more than doubled tis month, and I can’t believe the old 9-3 does so well.
Saab buyers are so knowledgeable and thoughtful that I suspect he 9-3 is seen as a good car, a good value and also a safe bet, as there are so many around from 2004-now that support in the aftermarket is assured whatever happens. The 9-5 not so much, but momentum is finally building.

I was waiting for a sign like this, now I’m actively considering a new 9-5

turbokalle
Member
5 years 5 months ago

Remember back in 2003 when the NG93 had already been launched, the OG93 was actually sold paralelly (?) to the NG for quite some time. Atleast here in Sweden. As you say; great value for money!

sconnie
Member
5 years 5 months ago

I just picked up my new 9-5 last Saturday and love it! Beautiful design and good build quality. So glad to see that things are picking up here in the US.

turbokalle
Member
5 years 5 months ago

How do you US commenters think the 95CS will sell compared to the SS?

sconnie
Member
5 years 5 months ago

I believe the Sport Combi will do better than the sedan. While wagons traditionally don’t do well in the US market, for some reason, Saab seems to buck that trend and the wagons do well. In the old model, I would venture to guess that the wagon outsold the sedan by 2-1.

Idsaabguy
Member
5 years 5 months ago

What does the “stock” refer to? Is that number of vehicles in stock to sell, or is that a description of vehicle features?

BoeBoe
Member
5 years 5 months ago

Those are cars they still have to sell.

Stock = unsold cars in stock @ dealers.

Patrik B
Member
5 years 5 months ago

So right now there is is enough 9-5s for 10 months of sale in stock at the dealers? No wonder there are big incentives…

biritter
Member
5 years 5 months ago

I calculate it at over 15 months of inventory on the 9-5… which would take it well into the next model year. Perhaps Saab is waiting for inventory to build up before they do a big marketing push.

However, the 9-3 is at about 3.5 months of inventory.

sconnie
Member
5 years 5 months ago

There is a LOT of inventory on the 9-5 – many 2010s still around too. Incentives increased for March from February. Hopefully they can get some momentum going because when there are a few more on the road, people will see them, like them and put them on their consideration list.

saabman
Member
5 years 5 months ago

I think sconnie highlights one of the big issues with the 9-5. I live in New England where there are lots and lots of Saabs on the roads, including my 9-3. In the Boston area there are something like 5 or 6 Saab dealerships. But only once have I seen a new 9-5 out and about. Until people see them, they won’t think of them. And lots of people still think Saab is out of business. So with regard to the 9-5 it’s an uphill climb, I think, even if the car is great.

GML
Member
5 years 5 months ago

Since it was mentioned and because I am dying to find out… When exactly is the 9-4x going to be released in the US? I was under the impression it was today, but I guess not.

Uddo
Member
5 years 5 months ago
74StingSaab
Member
5 years 5 months ago

My wife and I are considering adding another 9-3 to our stable…. Laser Red it shall be!

meg haviland
Member
5 years 5 months ago

Great numbers.
Let’s keep the momentum building for April. Floor traffic on the 9-5 is getting better. Will have delivered 2 in a 2 week period by Tuesday:) My co-worker should be closing a deal on one next week too!

sconnie
Member
5 years 5 months ago

Congratulations! You are doing something right! You need to give other dealers the secret.

sanglier
Member
5 years 5 months ago

The easiest way to increase sales is to put dealers in big US cities, like, for instance, Dallas. The Saab website may still say Sewell is the Dallas dealer, but Sewell says otherwise. Make no mistake, this is a big loss for Saab. In Dallas Sewell is equated with quality, with loyalty – the very things that Saab most needs to convey to the public. Spyker needs to make this relationship right (yes, the cause of the separation is Spyker failing todeliver on its promises), because no other dealer is even rumored to be interested.

BTG88
Member
5 years 5 months ago
I took the opportunity to use my Independence Day Spa card to take my car to the shop for a look-over. As it is a creampuff, the only thing that needed to be replaced, was a license plate lightbulb, which was covered by the $50 credit. Supposedly, part of the purpose of this marketing exercise was to get current owners into the showrooms to show off the new cars, especially the 9-5. Unfortunately, there were no new cars available, 9-5 or 9-3. According to the salesman, there is difficulty in getting the cars out of the port and to the… Read more »
meg haviland
Member
5 years 5 months ago

IMO this may be the fault of the dealer. We have ample stock and the ability to pull stock from the ports at any time. Sounds like this dealer is not stepping up to support the brand by not having inventory to show prospective buyers and current owners.

BTG88
Member
5 years 5 months ago

Meg – Seeing as this is their only brand, this is pretty much consigning themselves to a bleak (non-existent) future. The salesman mentioned that there was plenty of stock at the ports but that his dealership and (he says) others, can not get the cars released. Too bad, as I and my family have bought 10 Saabs from them since the early 80s.

sconnie
Member
5 years 5 months ago

Something is fishy here because in Southern Wisconsin, there is plenty of inventory. The dealer in Madison has 40 9-5s in stock. The dealer where I purchased my 9-5 had 18 in stock. I had been monitoring the 9-5s in stock at a couple of dealers to watch for one to show up equipped like I wanted. Some of the inventory is older but they were also getting fresh inventory as well. It sounds like the dealer may not have wanted to invest in paying the floor planning costs to have inventory.

aaron c
Member
5 years 5 months ago
Posted this in small market data by sheer stupidity, but… Why is the 9-5 selling so poorly in the US? I’m sure most dealers have ample stock of all models, so why are sales still on par with the last 9-5 in its dying days? I think Saab needs to promote the heck out of the fact the Turbo4 gets up to 33 MPG. That’s something pretty rare in the 9-5’s class, even if it’s only with the manual and most people go for automatics here. But it’s still something all shoppers are at least thinking about since gas prices… Read more »
sconnie
Member
5 years 5 months ago
Agreed they need to promote period but especially the MPG like you state. There is no other car of its size available in the US market that achieves those numbers with a gas engine. Part of the reason they aren’t selling so well is that the price has been raised and they launched with the most expensive model being available first. People aren’t used to paying $55,000 for a Saab. The $399 lease prorgram that they have now should help but again people need to know about it. Unless you know about Saab and actively seek it out, its the… Read more »
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