Saab Sponsors Aspen Shortsfest

Last week, Saab sponsored the 20th annual Aspen Shortsfest, which attracts an audience of over 30,000 guests annually, from local residents to Hollywood A-listers. All movies are under 40 minutes, and many go on to win Oscars in the category. The mountain west market, as CJ can tell you, could be a huge source of sales for the 9-4x. It’s great to see Saab going after this area aggressively (and better to see that there’s still good Spring skiing on Little Nell behind the 9-4x 😉 ). Saab uploaded a picture of the 9-4x on the streets of Aspen to their Facebook wall, and you can see their “Think Independently” video booth after the break.

The video booth makes a lot of sense for a festival dedicated to showing short films. It plays up the left brain right brain driver campaign we’ve seen.

Then you get in…

And you get to watch a short interactive touchscreen experience about the 9-4x. We’re working on getting a copy of it, hopefully Saab will put a demonstration vid of it up on Youtube soon or even better, make an app out of it.

Additionally, a reminder that Saab UK is sponsoring the Nomad pop-up cinema this summer. Both are great events, and hopefully they get the message out that Saab is alive in well in one of their core markets– smart people who enjoy good films.

These are all good promotions for Saab, and we’re wondering if in comments you might be able to suggest some more. Think under $100K, high exposure, and tied to Saab’s core markets. Like a concert tour sponsorship, tv-show plugs, or a pop-up store in New York, Boston, or LA. Think creatively– or independently as Saab PR would say.

No 9
Member
5 years 5 months ago

Perhaps air shows would be good? I’m sure film festivals areworthwhile. What about Tennis tournaments?
Griffen up!

beren
Member
5 years 5 months ago

I totally agree on the 94x potential in the US, but where is it? Wasn’t it supposed to be out and in dealers by now? NYAS is next week, but when will cars arrive in dealers ready for delivery?

SaabClubAlaska
Member
5 years 5 months ago

beren, I understand that it goes on sale in May. Hopefully they’ll start showing up at dealers in the next couples weeks.

peter
Member
5 years 5 months ago

Production does not begin until mid-May.

beren
Member
5 years 5 months ago

That’s a problem…don’t see how they will hit numbers in the US with cars not here until after mid-year.

Bravada from GMI
Member
5 years 5 months ago

This is seriously great! Again, signs of life @ Saab’s sales and marketing. If anything that we’ve heard over the last weeks gives me hope in Saab’s long term viability and survival, that’s the very piece. Seriously.

Thanks for sharing! Saab’s Digital Media Department -> do note the YouTube mention 😉

SaabClubAlaska
Member
5 years 5 months ago

Golf, tennis and ski competitions are perfect matches, as are air shows and continued film festivals. But I’d also like to see regional unique regional festivals play a part. In Anchorage we have Fur Rondy, and though Alaska no longer has a Saab dealer (temporarily, I hope), I know there are plenty of quirky, popular events like this throughout the US and Canada that feature a boatload of “independent thinking”.

No 9
Member
5 years 5 months ago

Indeed!

Alex740
Member
5 years 5 months ago

Seems like a great fit, as I’m sure many people know, Aspen use to have Saab police cars up until the last generation 9-5 infact, now I believe they have XC90s. I always thought it was pretty cool as a non US made police car is almost unheard of in the US, let alone a Saab.

spidaman
Member
5 years 5 months ago

And, of course, Saabs used to be the police cars in Aspen until 2005.

spidaman
Member
5 years 5 months ago

Ooops. Meant to add link.

No 9
Member
5 years 5 months ago

Ah, true! That’s why I thought SAAB and Aspen sounded so nice together.

spidaman
Member
5 years 5 months ago
zippy
Member
5 years 5 months ago

If you want a good marketing idea put potential owners behind the wheel of a 9-5 Aero. Honest to god my adrenaline was pumping at one heckuva rate a good half hour after I had finished my testdrive. I honestly felt high.

I have to agree the 9-4X is gonna be a good car for the North American market provided SCNA puts up enough cash to promote the heck out of it in all parts of North America.

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