Best of the Road Wowed By Saab

Here’s a great little video that shows when the 5 Best of the Road teams got acquainted with their new Saabs for their trip from NYC to LA. We’ll be retweeting a lot of the Best of the Road tweets and coverage when it pertains to Saab (hear that teams? The more you cover Saab the more coverage thousands of Saab lovers will get :)). I think I speak for all of us when I say I’m a tad jealous.

maanders
Member
5 years 3 months ago

Road trip in a new Saab? Of course, we are all a bit jealous!

JasonPowell
Member
5 years 3 months ago

Great video, love the reactions. Very jealous, wish my wife and I could do something like that. Looks like such an adventure and to do it in a brand new Saab….

900 classic cab
Guest
5 years 3 months ago

+1

zippy
Member
5 years 3 months ago

Jason, maybe you could talk SCNA to do a Canadian edition. Just make sure you put me in a 9-5 Aero when they come calling for volunteers.

Jason Petho
Member
5 years 3 months ago

That makes two of us, zippy!!

zippy
Member
5 years 3 months ago

Or three if we count Mr Powell. πŸ™‚

JasonPowell
Member
5 years 3 months ago
zippy, right now I’ve been working on trying to get the 9-4X out here to make a stop, as it was in Toronto last week. The 9-4X is a vehicle that I think will be very well received in BC. If something like this Best Of The Road thing is to ever come our way, you can rest assured that I would let you know as soon as I knew about it. Unfortunately for me, I probably wouldn’t be allowed to enter being that I work for a Saab dealer. That being said zippy, anytime you want to come out… Read more »
Bravada from GMI
Member
5 years 3 months ago

OK, this is seriously brilliant. Dunno whose job is it, a super-quickie arrangement by Tim Collbeck, a fruit of long and dilligent work on a brilliant idea by Michelle Tinson or perhaps somebody whose name we don’t even know, but THAT’s the kind of marketing I expected from Saab.

If anything gives me hope in Saab’s future, it’s that. And the fact that the competition’s sales people state flat out they give up when they learn they drive a Saab. Last week one actually wanted to test drive MY car!

ryanonsrc
Member
5 years 3 months ago

A number of folks at my office, wanted me to drive them around in my 9-3 that I just purchased and I’ve been getting a lot of glowing comments about it (one of them wanted to drive it to an out-of-town meetup, with me sitting in the passenger’s seat!).

Bravada from GMI
Member
5 years 3 months ago

I actually get everybody I can to drive my Saab, that’s the best sales job you and I can do for Saab. This is one of those products you really need to experience to get hooked, but once you are, you ARE.

PS. I love how the teams are really excited and complimentary of their Saabs! I am looking forward for more between-the-lines Saab coverage. Make sure you tell all your friends of this cool event and send them the link. It’s cool on its own, but augmented by the presence of Saabs!

ryanonsrc
Member
5 years 3 months ago

good point. I’ll have to let him drive it then.

But yeah, when I first test drove it … I had to try *really* hard to contain my excitement. It was just an absolute dream to drive.

zippy
Member
5 years 3 months ago

Tim Collbeck, he is the man to make the Saab brand great again here in North America.

Tim Up!!
Saab Up !!

JasonPowell
Member
5 years 3 months ago

+1
I agree, I’ve seen more happening in the US since he’s been on board then I did for most of the last year.

Peter Gilbert
Member
5 years 3 months ago

I am curious how these teams were selected. They are obviously novices to Saab and that is the brilliant intention.

Getting new people to step outside “The Box.”

cosmic
Member
5 years 3 months ago

Great marketing plan and pr for Saab at a time well needed!

And is that John Libbos, the Saab Product Manager, who is describing the turbocharging?

Steve C.
Member
5 years 3 months ago
The video player isn’t visible to me on IE but I managed to start it and heard the audio and recognized John’s voice. I just spend some time at the Best of the Road and noted what Jeff mentioned that Saab wasn’t mentioned in the materials promoting the event and looking for candidates. Saab is shown on the home page as one of the sponsors and there are display ads for Saab at the top of most pages. The last one I saw had a 9-3 front view and the text For Left Land Drivers…and Right Brain Thinkers.
JasonPowell
Member
5 years 3 months ago

Jeff, any word on what made them choose Saab, as I understand Saab didn’t even know until the last minute? This is such a cool thing to be involved in and kind of let’s you know what makes a Saab a Saab, Saabs are meant to be driven and are great for a road trip. Heck, we should do stories on where the average SU fan is going with there Saab this summer accompanied with some photos and a short story.

zippy
Member
5 years 3 months ago

Jason. You are my local Saab sales manager and you know why they chose Saab. πŸ˜‰

zippy
Member
5 years 3 months ago
Just watching YouTube videos of Saab cars and TopGear from the mid 90s was saying Saab had the second highest brand loyalty of any manufacturer. There is something special about these cars that truly does not exist in other makes. I’m keeping my fingers crossed that we will look back at today’s issues come 2012 and wondered what all the fuss and negativity were about. I also feel that SCNA has found the right man in Tim Collbeck to reinvigorate Saab’s image here in North America. Reviews I have seen of the 9-5 here in North America have been very… Read more »
Tripod
Member
5 years 3 months ago

Not forgetting the recent Top Safety Pick award, from the Insurance Institute for Highway Safety, mentioned earlier; Saab 9-5 is among the safest cars in the world, and class leading. That is, Saabs are not only beautiful and a joy to drive in any weather conditions, they are safe. (But we all know this.)

http://www.iihs.org/news/default.html#061611

kiriakos
Member
5 years 3 months ago

If only they hired Tim a year ago, it seems like the last guy did absolutely nothing to promote Saab in N.A.

By the way i was thinking, why don’t we do our own advertising as well? I would be down for a big eastern Canada/U.S cruise, get as many Saab’s possible, maybe end up somewhere nice in new england? Save Saab 2.0, let’s do it!

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