Saab Stand at Motorexpo Toronto

Motorexpo, which is basically a traveling auto show aimed at the business lunch crowd near downtown cores, has already made two stops, first in LA and then in London. Now it’s moved into downtown Toronto, and our reader Yuri took some pictures and made some great observations. If you live in the greater Toronto area, the show is totally free and is open 10 AM-6 PM at Brookfield Place through Friday.

There’s not too many brands on display, GM is there though. Saab is surrounded by Jaguar, Porsche, Ferrari, Tesla, Range Rover, and Jaguar– the trend of show planners associating Saab with super high end brands like they did at the NY Auto Show continues. The Saab Cars North America team is representing the stand, which has a 9-5, 9-3 convertible, and 9-4X. Yuri reports that when he went down on his lunch break, there was a lot of interest around the Saab stand, with most of it around the 9-4X. He overheard questions like, “Who are the dealers in Toronto?” and “When will it be available?” It seems most Torontonians are unaware that the brand still exists, has such amazing new product, or even has a dealer in their area. Clearly, it’s time to change that.

JasonPowell
Member
5 years 3 months ago
WOW!!! Saab is showing cars in Canada. I just sent a message to Saab to see if the 9-4X could possibly make its way out west. I’m not holding my breath, but that is truly a West Coast winner. For the people of Ontario wondering where they can buy Saabs, here is a list of Ontario dealers: Budd’s Saab – Oakville, Ontario Saab on the Queensway – Toronto, Ontario Saab/Suzuki of Kitchener – Kitchener, Ontario Ultimate Automobiles – London, Ontario Four dealers for Ontario has got you covered. Really great to see SCNA representing Canada a little. Hopefully this continues… Read more »
Jason Petho
Member
5 years 3 months ago

Hopefully this continues throughout Canada and we get more exposure.

I agree! I would like to see this in downtown Calgary!

JasonPowell
Member
5 years 3 months ago

Jason Petho,
I sent an email off earlier today and got a response that they are going to try to work with SCNA to get a 9-4X to make the rounds through the dealer network in Canada. So hopefully we will be able to see one soon.

AEROOTTAWA
Member
5 years 3 months ago

Jason: don’t forget Turpin Saab-Suzuki here in Ottawa

JasonPowell
Member
5 years 3 months ago

AEROOTTAWA,
From what I understood, they have or are in the process of shutting down the Suzuki/Saab store. This was reported once before on SU too. Their closure is not because of Saab and from what I understand, they became a Suzuki store first when GM took their GM franchise agreement away and then added Saab to the mix. I believe they have a service center somewhere too. Still, lots of Saab dealers to deal with in Ontario.

AEROOTTAWA
Member
5 years 3 months ago

Jason: where did you get that information? I was out there last Sunday and they were still in business and saw at least 10 new Saab’s on the lot. However, if you are right and they do close, I think that spells the end of Saab in Ottawa. No one is going to drive 4-5 hours to Toronto for servicing and warranty work.

JasonPowell
Member
5 years 3 months ago

AEROOTTAWA,
It was on this site last month somewhere and I wasn’t sure if it were true or not. I then contacted the dealer and was told the same thing. I believe they have a service center out there somewhere as well and I’m not sure of the timing of when things will happen. Turpin as you are probably aware of was a big GM store and I believe a dealer of their size, it is hard to make it work with Saab and Suzuki when you were use to having GM sales volume from trucks, suv’s and cars.

CurtInFalcon
Member
5 years 3 months ago

The lack of brand recognition in Canada is also a problem here in the US. SCNA needs to aggressively market Saab (and I know this will drive Saab_Andee crazy). Sorry. I know there is no budget for advertising but some creative minds need to consider how to increase consumer knowledge about Saab.

JasonPowell
Member
5 years 3 months ago
CurtInFalcon, This Motorexpo thing looks like it would be an inexpensive solution. I don’t know how this works, but the display looks like it could be like a mall display and if we have a lack of foot traffic in dealer showrooms, maybe we should bring the cars to the people. We as a dealer have done 2 mall displays ourselves this year that we paid for, but what if Saab had a global road show, hitting different malls across the globe for ride and drive events??? People would see the product and get to touch and feel it and… Read more »
SaabKen
Member
5 years 3 months ago

Mall displays of cars are rather common here. Oakridge Mall in Vancouver being the best example. It is a “west side” mall so I guess many of the luxury brands retailers have much to gain from the added exposure of their products from their target prospective clientele. It would seem like a low-cost, low-hanging fruit solution for any dealer to arrange with the mall owner for a display of 2-4 vehicles.

Jason P: maybe Springman’s could talk to Oakridge, Richmond Centre and Park Royal malls to get some ideas going !

zippy
Member
5 years 3 months ago

SaabKen, or they could give us the keys so we can drive round in one each to show off the new cars. I’d pay for the gas!!! Jason? Over to you? 😉

JasonPowell
Member
5 years 3 months ago

zippy, wish I could, but you guys could always come back out and go for another drive and maybe do an updated video.

JasonPowell
Member
5 years 3 months ago

Already have talked to the company that takes care of those shows, the only problem with those areas is getting someone out there to keep the cars clean. We have done our local mall here with three cars and the one in White Rock with two. Both actually brought some people into the dealership too.

zippy
Member
5 years 3 months ago

Hey if you want a volunteer at the weekend to keep the car clean I’d do it for nothing!!! I’m serious. Anything to get that gorgeous 9-5 the attention it deserves.

zippy
Member
5 years 3 months ago

PS Park Royal is a great mall in a ‘rich’ area. Richmond Centre would get a lot of traffic too.

SaabKen
Member
5 years 3 months ago

Yeah, Zippy (and a few other local keeners [looks away, whistles ….]) could help with the detailing. I’ll supervise.

CurtInFalcon
Member
5 years 3 months ago

The Motorexpo is a great idea. Our local dealer displayed his cars at a local auto show and the responce was great. We need more creative ideas such as this.

Jake
Member
5 years 3 months ago

Going off of the idea of Saabs in malls, my idea is for modern-looking and eye catching urban dealerships. The place itself can be small, but my idea is for this sort of deal to help Saabgain attention in urban environments. I have the concept somewhat sketched in Sketchup. The cars in inventory can be held in an off-site lot. But these stores can be owned by existing dealers, new dealers, or even SCNA themselves. Now, that would get Saab some attention in places such as NYC, where there are no dealerships.

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