Saab mid-size markets sales data – June 2011

Italy and Norway figures are out, but Saab is too small to be reflected in the summary, so any help is welcome!!

As I announced last month I will separate the small markets into small and mid-size.

Those are the countries that belong to the mid-size group.

Austria, Belgium, Switzerland, Denmark, Spain, Finland, France, Germany, Greece, Hungary, Ireland, Italy, The Netherlands, Norway, Poland, Portugal and Taiwan.

The figures are added as we get them.

Denmark

Total
June 2011 21 (14 in June 2010)
YTD 2011 143 (71 YTD 2010)

(363 YT 2010)

Greece

Total
June 2011 17 (34 in June 2010)
YTD 2011 117 (153 YTD 2010)

(232 YT 2010)

Germany

Total
June 2011 27 (84 in June 2010)
YTD 2011 412 (321 YTD 2010)

(798 YT 2010)

Hungary

Total
June 2011 18 (17 in June 2010)
YTD 2011 86 (73 YTD 2010)

(141 YT 2010)

I know, this doesn’t match with the older sales figures from Hungary, but we have a new and more reliable source for the data, and I will stick to that source.

Thanks to the Hungarian helper. 🙂

Norway

Total
June 2011 19 (19 in June 2010)
YTD 2011 265 (107 YTD 2010)

(390 YT 2010)

France

Total
June 2011 38 (55 in June 2010)
YTD 2011 291 (243 YTD 2010)

(578 YT 2010)

Finland

Total
June 2011 16 (8 in June 2010)
YTD 2011 238 (61 YTD 2010)

(199 YT 2010)

Belgium

Total
June 2011 39 (108 in June 2010)
YTD 2011 726 (499 YTD 2010)

(1090 YT 2010)

Switzerland

Total
June 2011 19 (76 in June 2010)
YTD 2011 249 (237 YTD 2010)

(626 YT 2010)

Italy

Total
June 2011 79 (86 in June 2010)
YTD 2011 675 (322 YTD 2010)

(637 YT 2010)

Portugal

Total
June 2011 2 (4 in June 2010)
YTD 2011 90 (18 YTD 2010)

(31 YT 2010)

Poland

Total
June 2011 5 (12 in June 2010)
YTD 2011 141 (69 YTD 2010)

(166 YT 2010)

The Netherlands

Total
June 2011 31 ( in June 2010)
YTD 2011 540 (240 YTD 2010)

(530 YT 2010)

Irland

9-3
June 2011 7 (2 in June 2010)
YTD 2011 76 (40 in 2010)

9-5
June 2011 2 (0 in June 2010)
YTD 2011 51 (1 in 2010)

Total
June 2011 9 (9 in June 2010)
YTD 2011 127 (41 YTD 2010)

(83 YT 2010)

Spain

Total
June 2011 38 (64 in June 2010)
YTD 2011 335 (332 YTD 2010)

(725 YT 2010)

Austria

Total
June 2011 16 (9 in June 2010)
YTD 2011 133 (27 YTD 2010)

(102 YT 2010)

Taiwan

9-3
June 2011 14 (40 in June 2010)
YTD 2011 107 (158 in 2010)

9-5
June 2011 21 (0 in June 2010)
YTD 2011 130 (11 in 2010)

Total
June 2011 35 (40 in June 2010)
YTD 2011 237 (169 YTD 2010)

(390 YT 2010)

BoeBoe
Member
5 years 2 months ago

Why do you compare June 2011 with May 2010?

ryanonsrc
Member
5 years 2 months ago
Once production get back up to a steady capacity … I think there needs to be a bold new advertising campaign. I really think lack of awareness is a problem right now (In addition to the FUD, Fear Uncertainty and Doubt, surrounding the events of this year). I envision some totally new commercials (Patrick Stewart as the voice actor? … anyone!? maybe even have him make an appearance?). With the economy just starting to pick back up, people that weren’t shopping for a car, for awhile will suddenly be on the market. And people are looking for something new …… Read more »
Grumpy
Member
5 years 2 months ago

Good news on the 9-4X. There has been a lack of news concerning those 9-4Xs hitting the showrooms and obviously finding owners.

Perhaps some of the US dealers could share a story or two on how things are going.

katar1na
Member
5 years 2 months ago
“ryanonsrc” I really think lack of awareness is a problem right now Living in Sweden as I do, I have always frustrated wonder why? Why has the best car ever built such poor commercials?! Ok, graphics produced – astonishing, brilliant! And ok, the TV-commercials made have not passed unnoticed. BUT: its to seldom appearaning, in wrong time, wrong places and far to shy! Why?! Come on – SAAB has to stop being such an underdog! It´s a FLYING THING for G-ds sake! Someone on the Marketing Dep. needs to show off! Is there a lack of ideas or capital –… Read more »
ryanonsrc
Member
5 years 2 months ago
You’re right katar1na. They need to stand out some how … in a huge. The whole “Born from Jets” motto is kinda cool but let’s face it, just saying “Born from Jets” without conveying the true emotion induces little more than an unwhelming “meh …”. Some serious creativity is needed here: simply having a bunch of close up shots of the car driving around, in the city, or whatever is going to cut it … we need to turn that “meh …” into a holy crap!. How? For Example: Say we start with the reflection of a fighter jet on… Read more »
Khrisdk
Member
5 years 2 months ago
I’m more into the gettting Patrick Stewart idea.. With Captain Picard AND Charles Xavier on our side what could possibly go wrong 😉 Just let him roll out a couple of my favorite quotes: “All this worldly wisdom was once the unamiable heresy of some wise man.” Henry David Thoreau “People usually think according to their inclinations, speak according to their learning and ingrained opinions, but generally act according to custom.” Francis Bacon “The most thought-provoking thing in our thought-provoking time is that we are still not thinking.” Martin Heidegger “The opposite of courage in our society is not cowardice,… Read more »
ryanonsrc
Member
5 years 2 months ago

Ah yes, I like those ideas as well.
It’s more consistent with “moving your mind”.

Going towards the more “cerebral” aspects of a luxury car could be Saab’s advertising niche (albeit Lincoln is sort of doing this already … but I think Saab could do it way better).

Grumpy
Member
5 years 2 months ago

Excellent work by C.S. Chen and his team in Taiwan. Apparently things are on their right track.

MariusGTV
Member
5 years 2 months ago
To expand on 6 ryanonsrc idea, I can see a Saab jet flying through skyscrapers, its image refelected on the mirrored glass and steel of the tall buildings as it twists and turns at high speed avoiding the buildings until it suddenly rears up into a vertical climb, soaring up until it clears the very top of the highest skyscraper and there in its wake stands some guy (celebrity perhaps) and looking into the camera says “Ever wanted to be a pilot?”. The camera zooms out and he is standing next to a Saab 9-5 Sportwagon and smiling, gets behind… Read more »
ryanonsrc
Member
5 years 2 months ago

Very cool, I like it!

Börjesson
Member
5 years 2 months ago

Where have you guys been? Don’t you know that the “Born from Jets” tagline is ancient history?

Khrisdk
Member
5 years 2 months ago

They’re still born from propellers.. ;-)..
May not look as good though

I still like the old Photoshop of the Aeroplane logo with Spyker props

But apart from that, yes I think it is “Move Your Mind” time at the moment..

hans h
Member
5 years 2 months ago

I think the “Move Your Mind” s´logan is the best yet. Don’t just move your body, move your mind. 🙂
It’s a LOT better than what most of the competition has come up with.

Even if I must say, there are some good ones out there.
And some bad ones; Zzoom Zzoom, anyone?

ryanonsrc
Member
5 years 2 months ago

Ah, move your mind.

Honestly, I haven’t watched a lot of TV lately and I am not even sure if there are Saab commercials in the US these days … are there?

And yes: “Zzoom, Zzoom” is just stupid.

GrumpyGriffin
Member
5 years 2 months ago

Maybe that is such a good idea with the 10th Anniversary of September the 11th coming up?

GrumpyGriffin
Member
5 years 2 months ago

Sorry meant NOT (dyslexia rules)

ryanonsrc
Member
5 years 2 months ago

you have a point there, but there is no jet crashing into the building nor does the jet have to be particularly close to the building. I think if it is skill-fully done properly, it may not be a problem. Perhaps the jet could be at high altitude … and drops an (9-3, 9-5, or whatever) out of it and then it slides down the skyscraper.

Anyhow, this is just an example of an idea. I think this is the kind of impact we need.

GrumpyGriffin
Member
5 years 2 months ago

I see you have not put the emphasis on IMPACT

M.A.
Member
5 years 2 months ago
There’s no doubt that a bold advertising campaign is needed. It has to get the attention of the viewer , something that will make people talk about it. It could even be something funny, I guess everybody has seen the Volkswagen Passat’s TV ad with the boy disguised as Darth Vader. Even recent Mercedes ads are funny, at least here in Europe. These kind of ads are the ones which get more attention. With this I’m not saying that a “clown” should be hired for a SAAB ad,( with all due respect to all the people that work as clowns).… Read more »
saabman
Member
5 years 2 months ago
The VW Darth Vader ad is genius. Actually, VW always has great ads (remember the stinky chair commercial? Also great). But here’s why this one is so fantastic. It’s intended to appeal to adults in their 30s and 40s, who like me grew up obsessed about Star Wars. You can’t hear that Darth Vader theme music and not want to watch. These are the same people who now have children the age of the boy in the commercial. And, that car is within a reasonable price range for a family like the one depicted. And it looks like a cool… Read more »
ryanonsrc
Member
5 years 2 months ago

I think we probably want to go for something bold initially, then maybe have a humorous campaign some time down the road. Since recovery of the brand’s image is our current priority.

saabman
Member
5 years 2 months ago
Saab has had some bold campaigns in the past. A perusal through youtube reveals a few. Given the state of things I think it has to be bright, eye-catching, and upbeat. It has to be memorable and probably not as abstract and serious as some have been. They were visually appealing, for sure, but probably reinforced the sense that Saab only caters to a quirky artsy set. I fall into that category myself, that’s why I love them, but if the goal is to broaden the appeal, something else is probably needed. Finally, if its a reintroduction, then probably something… Read more »
Marque
Member
5 years 2 months ago

Bow-wow, Hungary is among the mid-size markets that’s great to see. No data listed however, I wonder how it goes around here…

Saab Sales Up!!!

Peter Gilbert
Member
5 years 2 months ago

Hungary has piggy-backed on the SAAB Gripens of the Hungarian Air Force. I know they are separate companies but people still relate. It is literally “Born From Jets.”

http://www.saabgroup.com/en/Air/Gripen-Fighter-System/

Look at the sales that could develop in these countries especially in India.

Tunnan
Member
5 years 2 months ago

Hi, I’m new to this group and don’t yet know my way around. Are the UK sales figures available anywhere?

BoeBoe
Member
5 years 2 months ago

Irland = Ireland

I guess…

Börjesson
Member
5 years 2 months ago
On the topic of advertising: Everybody loves an underdog, and in the car world right now, there is no lowlier canine than Saab. It should be possible to make good use of this. Small, independent, going its own way, refusing to submit to conformity, still standing upright and fighting through massive adversity… Surely there’s an ad campaign in there somewhere? Are the Asterix comics as well-known in the US as here in Europe? There’s a famous first page in all the albums, that’s just begging to be reused. “The year is 2011 AD. The car world is entirely occupied by… Read more »
Tripod
Member
5 years 2 months ago

LOL 😀
That’s great.

Khrisdk
Member
5 years 2 months ago

🙂
We still need Miraculix/Getafix to handle the Magic potion

Tripod
Member
5 years 2 months ago

Strength when you need it?

Khrisdk
Member
5 years 2 months ago

Yup..Well, he also makes one that makes the hair grow back 😉

Börjesson
Member
5 years 2 months ago

Clever thinking, comparing the turbo to the magic potion! “Enables someone small to punch way above their weight.” 🙂

Tripod
Member
5 years 2 months ago
Yep, we all need to do that, but you Sir got the idea! It’s good, since it includes everyone working at the company (there could even be a small clip from the factory); it’s good since it focus on building something unique, yet versatile, and strong. You can tie in several things, class leading safety, class leading power vs. emissions etc. I think we are looking for something that can be used several times, focusing on different aspects. That’s how one builds an image over time. You can’t put a lot of money on just one thing, and repeat the… Read more »
keke
Member
5 years 2 months ago

Have everybody missed the big press release in inside SAAB?:
Link

YM-Saab 9-1-6-7 will focus on developing three completely new Saab vehicles: a small city car (Saab 9-1), a large cross-over vehicle positioned above the Saab 9-4X (Saab 9-6X) and a large sedan positioned above the Saab 9-5 (Saab 9-7).

padova
Member
5 years 2 months ago

Sales for Italy:
Total
June 2011 79 (84 in June 2010, – 5,95%)
YTD 2011 676 ( 311 YTD 2010, + 111,91%)
Italian market – 1,70 in June

Niklas D
Member
5 years 2 months ago

Finland
Total
June 2011 16 (8 in June 2010)
YTD 2011 238 (61 YTD 2010)

(199 YT 2010)

Toby
Member
5 years 2 months ago

Finland june 2011: total of 16 new Saabs. No detailed information yet.

Toby
Member
5 years 2 months ago

And these 16 Saabs are 13 9-3:s and 3 new 9-5:s.

Toby K
Member
5 years 2 months ago
Great News Getting back to marketing-why market if there’s nothing to sell…hopefully that will change but frankly even when they had product production (not just stock) the marketing was “weak” in both the US and UK. Maybe its a cash issue but it is essential still to dsay “we are not dead” I have siad it time and again you need to get to the truth of a product. I think you need an add with the sexiest possibe car in it so the 9-5 Hirshed one, then you show how fast it is 0-60/torgue How economical it is cut… Read more »
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