Saab US Sales Data – June 2011

Update from Jeff

June 2011

.                    Sales                           YTD                            Stock

9-3                 216                             2,821                            2,008

9-5                 107                             650                               1,659

Total             323 (+50%)              3,471 (+155%)            3,667

 

June 2010

.                   Sales                              YTD                              Stock

9-3              204                                1,084                             2,253

9-5               5                                     175                                 21

9-7X            7                                      87                                  11

Total            216                                1,346                             2,285

 

Total
June 2011 323 (216 in June 2010) +50%
YTD 2011 3438 (1346 YTD 2010) +155%

Year Total 2010: 5445

9-4X sales will be counted for July, since it hasn’t even been delivered to a single dealer yet. They are in port however (confirmed by dealer sources) and as I drove over the NJ Turnpike last night looking down into the parking areas I saw amongst the thousands of cars a pretty large pool of what looked to be 9-4Xs by themselves with white hood protectors. I’ll try to take a picture next time I go over it next weekend.

Jake
Member
5 years 2 months ago

While it’s nice to have an increase over last year, it’s still not as much as other months.

Oh, and our very best friend at AutoBlog, simianspeedster is trying to troll again. Let’s grill some troll! 😀
http://www.autoblog.com/2011/06/30/saab-9-5-sportcombi-specs-revealed-for-u-s

ryanonsrc
Member
5 years 2 months ago

Ok, I just threw my hat in the ring and took a stab at simianspeedster (I used the same screenname in case anyone is curious what I’ve said :-))

ryanonsrc
Member
5 years 2 months ago

ok, make that *two* stabs (at least as of now)

Jake
Member
5 years 2 months ago

Thanks, ryanonsrc. I’m hobbesfanmaster, by the way… 🙂

ryanonsrc
Member
5 years 2 months ago

no problem, nice to make your acquaintance 🙂

Man, that troll (simianspeedster) has got some big teeth. He’s a vicious little punk.

Jake
Member
5 years 2 months ago

Yeah, I know… He’s shown up and been torn to pieces before, too…

Ben
Member
5 years 2 months ago

Love this:

The way in which Mr. Muller has raised funds is unreal. Perhaps his next job could be something along the lines of the next Greek financial minister.

zippy
Member
5 years 2 months ago
I think Saab needs to look at it’s pricing structure in the US. They should lower the prices for a few years to get more cars into the hands of consumers then slowly build up over a 5 year period. Would it be better to sell three 9-5s at $35000 rather than one at between $40-50K? The North American market is a lot different to Europe but I still expect to get flamed by some of my European colleagues. Cars are only expensive in Europe because your greedy governments have outrageous carbon and sales taxes. I do, however, think the… Read more »
Khrisdk
Member
5 years 2 months ago
You’re right about the Sales taxes. But there are a few points that makes the NA market a little annoying: There is no Gas Tax, which means that there is no incentive for NA customers to buy economic cars, which turns interest on to larger or more powerfull cars. The rest of the world is downsizing, meaning that you almost need to have cars for NA only. Not something that I think Saab can afford. When NA get to the european price of 8,5 USD a Gallon the interests might be better matched Also:. Take the prices from the latest… Read more »
Pedro
Member
5 years 2 months ago

There are gasoline/diesel taxes in the US, they just don’t have the price effect they have here in Europe. Federal tax is 18.4 cents per gallon of gas and 24.4 cents per gallon of diesel. State taxes exist too and of course vary from state to state. 😉

tompa
Member
5 years 2 months ago

Yepp, you are right… Our greedy governments are killing us…

Oh my goodness

ryanonsrc
Member
5 years 2 months ago

Lowering prices is a tricky proposition. If you overdue it: you risk sending the wrong signals. But, on the other hand, you want to make people feel like they are getting a great value.

Adding more standard-equipment is a good compromise, in my mind. I would argue that slight price cuts + making highly appealing options standard, combined with heavy advertising would do the trick.

Quixcube
Member
5 years 2 months ago
Lowering the price can be tricky. Going out of business because you don’t sell anything on the other hand is frighteningly easy. They have to get the cars on the roads. When people see them, it generates interest. Interest just might generate a purchase. How about they lower the price some, but also mail a big old coupon out to existing Saab owners and people who have signed up for information. Coupons to the interested people. The public sees a premium vehicle at a respectable price (good for brand image) while those most likely to buy one get to take… Read more »
davidgmills
Member
5 years 2 months ago
I like the idea. I was supposed to get a loyalty coupon for $1000 which I did not get. Apparently even my salesperson did not get his. A $1000 is way to little. It needs to be $4000 or $5000. I was on a Caddilac board the other day and one of the people was saying that Cadillac’s CTS(?) premium sedan is selling for less than the 9-5. Don’t know how Saab can compete with that. It is not only the fact that European cars have much higher taxes but also the fact that these cars can be made cheaper… Read more »
Saab_Lurker
Member
5 years 2 months ago

On the topic of getting the cars on the road, perhaps Saab could partner with a major rental car company and rent the 9-5 out as a “premium” vehicle (next to Buicks & Cadillacs). It would get the right demographic (businessmen, professionals) behind the wheel of a 9-5. People who never considered owning a Saab could have their opinion of the brand changed.

ryanonsrc
Member
5 years 2 months ago

I realize that some (maybe all?) of the SU managment consists of Saab insiders but I hope that folks in charge of marketting at Saab are taking note of the ideas being tossed around here because I am seeing a lot of seriously nuanced suggestions being posted.

muppen
Member
5 years 2 months ago

Try to live in Norway and have the dream to buy a used Saab 9-5 Aero. This Saab 9-5 Aero 2011 is consider to be bargain in this Country…….93000 US Dollars!!!!
I would buy a “American” Saab 9-5 300hk AWD Aero for 50k in a heartbeat.

http://www.finn.no/finn/car/used/object?finnkode=28962026

This car cost around 130000:- US Dollars brand new

Suck 🙁

davidgmills
Member
5 years 2 months ago

I’ll make you a deal. I will go to my dealer and buy one (they have one) and sell it back to you in a heartbeat.

ryanonsrc
Member
5 years 2 months ago

The US sales data is actually pretty encouraging. That’s a big percentage jump, even in the face of a lot of bad press and financial troubles. Those are clear indications that there is pent up demand for Saab vehicles that will turn into actual sales very shortly.

saabman
Member
5 years 2 months ago
It is great that there’s a 50% increase in June 2011 over June 2010. The US did better than Sweden, which probably isn’t too surprising since Saab isn’t in the news everyday here. With any luck there will be massive improvements in June 2012, with the Griffin 9-3s, 9-5s, and 9-4xs. In my desire to support the company, I was at one of my nearby Saab dealers today and the new cars are absolutely gorgeous, no question about it. I was debating about trading in my 2007 9-3 for a 2011 former loaner without too many miles. But it doesn’t… Read more »
SAAB_Andee
Member
5 years 2 months ago

It´s easy to increase sales in the US with that stock – We have nearly no real stock at the dealers in europe as it is a order market and only delivered cars were counted

CurtInFalcon
Member
5 years 2 months ago
The problem with the 50K price tag n a new 9-5 Aero in the US is that it’s too close to BMW and Audi without the preceived same quality. I know this seems cheap compared to other countries but it’s very expensive in the US. We’ve had this discussion a month ago or so and the bottom line was that Saab needs to increase the spec of the model (include navigation as standard), reduce the price around 5% and institue a no haggle policy. There are currently dealers going out of business due to a lack of sales. Saab cannot… Read more »
SVX92
Member
5 years 2 months ago
Can a dealer comment on the US rebates for 2010 dealer stock and or demos? What is the cash being offered to incentivize the sales. The marketing proposition is to show value to the consumer. Value doesn’t mean rock bottom pricing for luxury, but what you get for what you pay. For the US market I believe that The technology package, that Nav, HUD, and the panorama sunroof should be “standard.” That type of content on a base $38k turbo4 to a $49,999 totally loaded awd aero 9-5 hits the sweet spot. That’s about $6k in sticker value options. Then… Read more »
davidgmills
Member
5 years 2 months ago
I almost got one of the “stripped” lease cars under the June lease incentive plan. One or two on the lot didn’t have a sunroof and none had nav or HUD or premium sound or a host of other options. I ended up getting a loaner with 6500 miles instead for $75 month more that was loaded to the gills. With all the loaner’s options, the car is a much more delightful car than the 9-5 stripped lease cars. All of the omitted options on the “stripped” cars made the car kinda boring. When far cheaper cars come with all… Read more »
SVX92
Member
5 years 2 months ago

Congratulations. Kelly Saab in Lancaster PA has the owners 2010 9-5 demo (7500 miles and optioned at 54k) for $48k, I’m a convertible guy but the 9-5 speaks louder and louder to me each time I see it.
I agree with you, I’d rather have all the toys with bells and whistles to play with.

davidgmills
Member
5 years 2 months ago

I bought the owner’s demo and it was something like $51K list. This is my fifteenth Saab and the only configuration of 9-3 and 9-5 I haven’t owned is a convertible. I very much want one but in the end practicality wins out every time.

SVX92
Member
5 years 2 months ago

LOL. But a Saab 9-3 convertible is for the practical minded. We bought mine after driving the 3series and A4 back to back with the Saab. What color combination did you get? I like the Fjord blue but the blacked out a pillars and chrome trim are nicely accented by arctic white.

davidgmills
Member
5 years 2 months ago

Glacier silver with charcoal (black?) interior.

SVX92
Member
5 years 2 months ago

AnOther great color combination. That makes for a true sportsedan look.

CurtInFalcon
Member
5 years 2 months ago

I don’t think there are any incentives to purchase 2010 stock other than the dealer lowering the price. I bought a 2010 model in April and tried to lease it but there were no leases available. The only discount was $1,000 Saab loyalty rebate. The dealer did give me a sweet deal on it but there was nothing from the factory to move it.

Kikaluka
Member
5 years 2 months ago
Before you start making the “lower the prices” point, please take a 9-5 Aero for a testdrive, and drive it to the BMW dealer to compare it to an equally equipped 5. You will find that: the 9-5 drives just as good, looks way better, has much more legroom and has a intuitive touchscreen instead of a complicated one button interface. Interior is a matter of taste, I personally found the 5 interior disappointing (boring). If you like the 5 interior better, think again if you know the 5 (comparably equiped) cost $10,000 extra. The Saab is a great deal.… Read more »
jim
Member
5 years 2 months ago
About visibility, every magazine and newspaper has published positive tests and reviews of the car. What more can we ask for…. Saab has enjoyed parity with BMW and others in terms of media. Yet there is a 16 month supply of 9-5s sitting on dealer lots. The Saab is around $8-10k overpriced. I’m not saying the 9-5 can make money at the lower price. I’m just saying the market determines value, not us. One can either choose to sell to the market… or not to sell. Just like house prices or anything else. If Saab wants to keep owning those… Read more »
davidgmills
Member
5 years 2 months ago
There are lots of houses in the US that are selling for twenty percent less or more than they were bought for not long ago. So you are right that the market determines the price — not us or the manufacturer. Assuming that the 9-5 is equal to a 5 series, it doesn’t necessarily follow that it should sell for the same or nearly the same. BMW has a very good dealer network in the US and elsewhere and BMW is very sound financially as a company. Saab is no match for BMW in these two aspects even if the… Read more »
Tripod
Member
5 years 2 months ago
I’m sure I’m going to burst into flames after this comment. I think the US customers are spoiled, spoiled with cheap gas, spoiled with cheap prices; and what do they want? More. Leather, satnav, premium this, premium that, camera, all extra deluxe, and for nothing; cheaper than the previous model, or else … they wont buy it. Fine, those that think status is everything, can go and buy themselves a little BMW or something similar, since it somehow, don’t ask me why, is perceived as that. They are not worthy a Saab. If everything is about perceived status, and nothing… Read more »
Khrisdk
Member
5 years 2 months ago

Well…They are.
The problem is that they are used to it, so there’s not much to do about it.
It’s their market.
I suspect that the real sellers in NA will be the 9-3(X) and the 9-4X.
The 9-5 appeals to another segment.
Which I suspect in NA is looking at other things than the joys of a perfect all-round car

Saab is still the Victorinox of Cars.

davidgmills
Member
5 years 2 months ago
After having had my new 9-5 for a week, I don’t think that’s true. Americans like “large” cars. The 9-5 is the first Saab ever to be categorized as “large.” My 9-5 is getting lots of kudos from everyone who sees it, rides in it or drives it. My independent mechanics took it for a test drive and were really impressed with it (one is a degreed engineer and the other is his son who is a genuine car nut). My neighbor who has an S class really liked its style. As yet, there is just not enough of them… Read more »
davidgmills
Member
5 years 2 months ago

Also my sister in law made the comment (she has ridden in it a lot) that it reminds her of a commercial she saw years ago about someone going to sit in his/her car to just get away from the house and family. She said the car is a great place to go and sit to get away from it all.

BTG88
Member
5 years 2 months ago

Actually, when launched in 1986, the 9000 was classified as a ‘large’ car by the US agencies, based in its interior volume.

davidgmills
Member
5 years 2 months ago

Talking about wheelbase only. Many “large” cars in terms of wheelbase have less interior room than many “midsize” cars.

Bravada from GMI
Member
5 years 2 months ago
Yeah, I think it’s time for Saab to get back to their roots. The 9-5 is one mightily fine automobile, it has the looks and presence to hold its own even against the bunker-like S-Klasse, and I do love it, but when you think of it, the current 9-3 is almost the same size as the old 9000, and it benefits from the same transverse engine placement, but it isn’t as roomy as the 9000 – it’s actually hardly improved in that area compared to the old YS3D (900 NG/9-3). I do hope the new 9-3 will again be the… Read more »
SVX92
Member
5 years 2 months ago
Absolutely we are spoiled. And Hyundai is leading the charge of driving the market down by adding content/ features to grow market share that’s going to have a profound impact. I agree thebrand and models need to have a higher awareness. I’ve said before that SCNA should just write off one off these 9-5s for marketing and do a blitz campaign where every 9-5 test drive per dealership (one per driver) gets the person an entry for the give away. Without brand awareness there is no product demand. Plus for the past several years SAAB has moved models with $5,000… Read more »
davidgmills
Member
5 years 2 months ago
Maybe it is because we just have far more brands of quality cars over here to provide competition. If Europe let in American and Asian cars at rock bottom prices, then the cost of European cars would be much less in Europe. The US, much to the chagrin of many, does not put high tariffs on imported goods. If Europe want cheap goods, all it has to do is drop the high tariffs on imported goods. Of course if you did that, you would quickly find that your manufacturing jobs would be lost just like ours are. Spoiled we may… Read more »
SVX92
Member
5 years 2 months ago

Well said

hilmar
Member
5 years 2 months ago

Perhaps Saab should offer an amount of free test drive for people. It´s right, the cars must be seen on the road. One dealer in my hometown once offered the test drive to me launching the new 9-5. I registered but never get an invitation. Selling the cars in Germany seems to be still uninteresting. 🙁

BoeBoe
Member
5 years 2 months ago
The biggest “problem” at the moment in the US is the huge amount of unsold cars that dealers have in stock. They have something like 1.800 brand new 9-5’s that need to be sold and they only sell 50-100 units on average per month. You can say: Change the equipment level, stuff them with options. But that is only an option for the new cars. The old stock first has to be sold. They can only sell that stock with huge discounts and they have to do it quickly. When most of the current inventory is gone they can think… Read more »
davidgmills
Member
5 years 2 months ago

It may make more sense to ship these stripped cars back to Europe and see if they will sell there. It might make Saab more money than to heavily discount them here.

davidgmills
Member
5 years 2 months ago

Or send them to Pang Da.

CurtInFalcon
Member
5 years 2 months ago

Excellent idea, David. Except of course you’d have to take every label off the car and replace it with a Chinese label. But this could save Saab millions of dollars.

BoeBoe
Member
5 years 2 months ago

Notice a “strange” thing regarding the stock numbers.

9-5
31 May 2011: 1,776
30 June 2011: 1,659
Difference: 117 cars

But only 107 cars were sold in June. What happend to the other 10 cars?

And it is good to see that another 46 new 9-3’s entered the US in June 2011.

2,178-2,008 = 170

216-170 = 46 cars

Khrisdk
Member
5 years 2 months ago

Meaning?

Pedro
Member
5 years 2 months ago

Meaning that the numbers BoeBoe posted don’t add up they way they should, i.e. in a way that final stock = initial stock + stock entries – sales?
😉

BoeBoe
Member
5 years 2 months ago

Indeed.

10 9-5’s “disappeared somehow…

Khrisdk
Member
5 years 2 months ago

Statistical inaccuracies or exported back out?

Pedro
Member
5 years 2 months ago

@ Khrisdk – I don’t think 10 cars were returned; and if they were exported back out (as in sold), they would appear as sales. A statistical inaccuracy is more likely to me: someone inputted the wrong figure somewhere…

saabboy1
Member
5 years 2 months ago

I was number 7 in the 107. Feels great I am the proud new owner of a 2010 9-5 Aero.

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