Nostalgic Posters
August 24, 2011 in News
We had an e-mail from Martin at Concept Saab which included a few very nice old adverts that we wanted to share with you all. Here are Martins words.
On a recent clearout of our Leamington Spa branch we came across two old framed Saab pictures. The pictures were pages taken from a journal named Motor Sport dated February 1961!
These have now been given to me by our Dealer Principal Simon Clay and will be very much treasured taking pride of place on a wall somewhere in my home.
I am sure your SU readers will find these very interesting to look at taking into account the age of them and the very lighthearted fun way of advertising in those days. And just look at those prices!! To those reading in the UK also note those original Saab GB addresses.
In these troubled times it is always good to be a bit nostalgic and not forget from where we came. Maybe any future marketing team can forget the arty farty approach and take something from the old style of advertising.
Best regards
Martin
Concept Saab
ANA said on August 24, 2011
Very cool.
terry9000k said on August 24, 2011
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I love the:
SOME OF SAAB’S SPECIAL FEATURES
EXTRAS INCLUDED IN PRICE
On the left of the 1st poster (adjust your browser Resolution to 172% to view)
CurtInFalcon said on August 24, 2011
Nice nostalgic look at what Saab used to be. Sad to see how far it has fallen right now. Hopefully, we’ll see Saab rise from the ashes and retain its former glory. I hope to see future Saab advertising touting its great products.
saabyurk said on August 24, 2011
Those who enjoy “the Astonishing Quadwheel” would also likely enjoy “I’m Sven The Swedish SAAB”, 1964. I provided scans to Saabhistory and Trollhattansaab but the images have disappeared. I have a pdf on my web site for those interested, vary amusing: I’m Sven The Swedish SAAB
terry9000k said on August 24, 2011
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Wasn’t it all so simple then……..!!
saabsessing said on August 24, 2011
Thank you so much for posting that!
MarkS said on August 25, 2011
hehehehe……thanks for that!
Martin T16s said on August 24, 2011
Hi i,m Martin @ Concept. It was such a pleasure being given these pictures that I just knew they would bring some enjoyment to readers at this rather depressing time. We must keep our spirits up, and believe me being a Saab salesperson that is very difficult right now, but one way or another Saab WILL survive, just hang on in there if you can.
mpprh said on August 24, 2011
Older Saab people will remember that Concept bought Lime Garages (Leamington Spa) from long time Saab dealer David Derbyshire.
Peter
Red J said on August 24, 2011
Old adverts are simply way past !!!
BTW, how much money is 725.11.3 ??
Thanks good you Brits are now metric, at least kind of!!
cakewalker said on August 24, 2011
It is strange seeing a number with two decimal places. ‘Old’ money was phased out a few years before I was born so I can happily say I’ve no idea what £725, 11 shillings and threepence would be if converted directly to new money either
However, according to the National Archives (whose converter takes inflation into account), the equivalent in 2005 was £11,100. How many cars are there on the market today for £11,100 that are as advanced compared to the competition as that Saab 96 was?
Red J said on August 24, 2011
Thanks !!!
cakewalker said on August 25, 2011
It’s always puzzled me why old pence was denoted with ‘d’, not ‘p’. It always seemed so logical for pence to be denoted ‘p’, but apparently that’s reserved for new pence. Hence it seemed to be a happy coincidence that ‘p’ was still available when decimalisation happened.
And now, thanks to a bit of SU-prompted research, I know the meaning of ‘d’
Apparently it’s Latin and refers to the old Roman ‘denarius’ coin, which is the value of 10 asses (another Roman denomination, not the animal). Were the Saab 96 available in Third-century Rome it would have cost 1,741,350 asses, or 43.5 years of a 50-boy-class elementary teacher’s salary. 1661 years of technological progress brought the cost down to just under half a year’s salary for a teacher. Probably why most teachers had traded up from second-hand wooden chariots by 1961.
I still don’t know what relation the denarius has to the old British penny, other than the name being chosen on a whim by some government body to demonstrate their intellectual superiority over the masses. At least it left us with the more logical ‘p’. And I think confusing the populous with Latin isn’t quite as evil as Sweden’s 17th century system of issuing ‘coins’ weighing up to 20kg (their 10 daler piece). Are there any Swedish currency converters that would tell us the equivalent value in today’s money of one of these beasts?
terry9000k said on August 25, 2011
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Info:
http://www.scottishmoney.net/sweden/swedish.html
sgns said on August 24, 2011
Mindboggling numbers
terry9000k said on August 24, 2011
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£725.56p GBP
Markac said on August 25, 2011
With that price on the first poster (£885-2-6d), I wonder if you could haggle and get a half crown (2/6d) off?
Martin T16s said on August 24, 2011
Yes I remember David Derbyshire very well. I do not understand the phrase “way past” i,m sorry Red J. That amount is in our old currence of Pounds, Shillings and Pence to that figure is £725 and a tiny amount in odd coins!
Red J said on August 24, 2011
I once read a book about black American, where everything was very cool, or as they said way past cool, or in short form, and if I remember well was the title of the book, way past !!!
I must admit, that I normally don’t use such expressions =)
Markac said on August 25, 2011
11/3d probably wasn’t exactly a tiny amount in 1961.
Martin T16s said on August 24, 2011
Right, I understand now…I am glad they get your approval Red J. If anybody would like them emailed to them I would be happy to send them.
terry9000k said on August 24, 2011
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Slightly off subject
The poster takes my mind back to 1971, when I bought my 1st new car, which also happened to be my 1st non UK built car.
Oh how inflation has eaten the world.
It was: Peugeot 504 Automatic estate, and wait for it £1999 NEW, paid just £1799 after % off, (a very big estate, competition to the big Volvo estates of that time).
Strangely had the same slant of the 4 cylinder configuration of the B series D202-235 Saab engines, but mounted back to front RWD. Revolutionary rear coil suspension (estate only) 2, yes 2 coil spring each side of the rear axle, 1 for & 1 aft the RWD axle….
ryanonsrc said on August 25, 2011
Is it me or does one of the pictures show the owner stuffing some guy in the trunk?
Red J said on August 25, 2011
It’s just the husband
SAABoy said on August 25, 2011
8-day clock? That’s amazing. After Sunday comes Funday?
terry9000k said on August 25, 2011
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Assumably, it was a ‘wind up one’, you know a knob that you turned to tension a sring that drove the movement. NON electric….
Hans H said on August 25, 2011
Exactly. And it still works in my 93 from 1958.
terry9000k said on August 25, 2011
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Amazingly the price (£885-2-6d) above INCLUDED Purchase Tax of 41.25%
Some other prices from this period (UK) here;
http://rememberwhen.gazettelive.co.uk/2010/04/what-price-nostalgia.html
Frightening……