Swade’s assessment of the current situation

In Swade’s wrap up of IntSaab, he posted all the information he could deliver about the current situation.

Interest in the future of Saab was high amongst people at the event. Everyone wanted to know who the mysterious Americans were and how things were going back in Trollhattan. What was the future for Saab? Are we going to survive?

It was hard being unable to provide fuller answers, but the message I conveyed at IntSaab was the same as the message here and everywhere else when it comes to Saab matters.

The current issue is short-term. We still have to get through it (and we will) but when we do, the long-term future is very bright. And don’t believe everything you read in the papers.

I know he is a believer, but I also know that Swade is not an idiot, and reading these words from him makes me feel very comfortable about the future.

900 classic cab
Guest
5 years 1 month ago

Glad to hear this “inside”. Let’s hope the next couple of weeks will finally bring us some relief !

zippy
Member
5 years 1 month ago

Thanks Swade. And thanks Red J for posting it.

CoolCombi
Member
5 years 1 month ago

Certainly I have faith that the outcome will be a positive one for the long term health of Saab. But like everyone else here at SAABSUNITED, we’ll all feel a lot better when we see cars moving down the assembly line once again. Griffin up my friends. Long live Saab!

ryanonsrc
Member
5 years 1 month ago

+1

spacy
Guest
5 years 1 month ago

Red J

Re: Swade has put in his last post on the IntSaab

This sounds terminal & suggests it is his last post (ever)…!!

Should say:” Swade has said in his latest post on the IntSaab”

E
Member
5 years 1 month ago

+1. Lol…true. But I get the gist and am now countrywide searching for my Pearl 9-4X with everything but the rear entertainment. My kids can get that in our 2010 9-5 Aero. Long on Saab!

spacy
Guest
5 years 1 month ago

Did you read about the fuel consumption:

11L per 100 km (9-4x)

Astonishing…..!!

E
Member
5 years 1 month ago

+1 also! Our new 9-5 does very well on the highway … 3-4 MPG above the “estimated” each trip. Turn it over to cruise control and the machine takes care of business!

ryanonsrc
Member
5 years 1 month ago

Errr …. I want a new 9-5 so much! I think its my current dream-car.

πŸ™‚

E
Member
5 years 1 month ago
I’m convinced that as long as the company returns to “stable” with production taking place over many consecutive months AND the 9-4X and 9-5 can find their way inside some upscale shopping malls across the USA, that will get the awareness up. These cars are too good not to be noticed, admired and purchased! Unfortunately dealers are not getting the drive up traffic as Joe Uneducated Public does not know SAAB exists any longer, and the Joe Educated Public knows they’re having a rough restart. But get these vehicles inside the malls and you have instant foot traffic. Just let… Read more »
RS
Member
5 years 1 month ago

E, I couldn’t agree more about the importance of a lucrative ‘starting price’. The fact is that dealers wouldn’t even have to stock many of these cars in whole NA as no one in their right mind buys a stripped down 9-5. The desperate 10K+ off an Aero, fire sale discounts must come to an end ones THN gets back on track.

I read somewhere that the average price for the “USD15K” Jetta is 26.000 when the customer is finished adding all the necessary options to have a half descent car.

No 9
Member
5 years 1 month ago

@ Swade: If you say so my friend. Here’s hoping you are right.

till72
Member
5 years 1 month ago

+1

ivo 71
Member
5 years 1 month ago

+ 1

Ivo

Nate 9-3
Member
5 years 1 month ago

+1

RMinNJ
Member
5 years 1 month ago
Today I was down in the Princeton/Trenton area of New Jersey (USA). For those that don’t know this used to be or was a popular Saab area. I will say I saw a lot of new 9-3s ( for those of us that can recognise the latest model)…many older 9-3 (2002). Sadly no new 9-5s. It was really welcome to see so many other Saabs on the road besides mine. It made me want to go out and buy the latest 9-3 Griffin.. Sadly the wife said no. But it did give some credance to advertising by putting many of… Read more »
No 9
Member
5 years 1 month ago

Since when does the wife choose one’s car? πŸ™‚

katar1na
Member
5 years 1 month ago

Got children yet? πŸ˜‰ Then (usually) the wifes word is law.

Every house broker knows it and uses his heaviest arguments – adressing the wife…

But if you mean toys – ok. Wives can be pretty patient with their “Manboy” =)

Jake
Member
5 years 1 month ago

Coming back from camp, all of the bad news on SU was disconcerting, and I was considering leaving SU for a while, and checking back on the station at the end of August. I was sorta depressing reading all of the doom and gloom about my favorite car company. But now, I feel as though I can almost breathe a sigh of relief: don’t let me down, Swade!

Jake
Member
5 years 1 month ago

*it was sorta depressing,… (bad proofreading on my part)

zippy
Member
5 years 1 month ago

You and me both my friend. Thats exactly how I felt a few days ago. πŸ™‚

martinsaab
Member
5 years 1 month ago

Sorta depressed by reading SU?
Try the German Saab enthusiasts(?) forum http://www.saab-cars.de
some people there are writing Saab off since months… THAT is depressing.
I would add a smiley but that wouldn’t match the situation…

ryanonsrc
Member
5 years 1 month ago

I had a nice long chat with someone who works at SAAB, and I tell you … the level of morale at the company is absolutely surreal. That’s not to say that SAAB employees aren’t feeling the gravity of their current situation. They just have an incurably winning attitude. And people like Swade and Muller are personally involved in keeping everyone optimistic and their energies focused.

Knowing the people being these cars is what makes driving them so special.

zippy
Member
5 years 1 month ago

Trollhattan rocks. Go Saab!!!! πŸ™‚

katar1na
Member
5 years 1 month ago

Nice you have discovered that. Only wish there were more people that intelligent and open minded in the Swedish Government.

But never give up, TrollhΓ€ttan!

skn
Member
5 years 1 month ago
As expected – SAAB is a GREAT culture and huge asset – we will prevail and come through this temporary fog. And then will astonish the world with how much we can do as a “little” car company. We will be the Apple of the auto world. One more thing – anybody who loves to trash VM, banter on about ulterior motives, etc – just remember, he’s just diluted his own personal holding in this company that he loves so the company makes it. Not the actions of an unscrupulous robber baron. Rather, the actions of a thoughtful leader who… Read more »
Leeloo
Member
5 years 1 month ago

Amen..

Carlo A
Member
5 years 1 month ago

Red, I agree with you, Swade in the past has always been very “balanced” and pragmatic about reading situations … therefore I can say that I trust his reading of events …

turbokalle
Member
5 years 1 month ago

As you say RedJ, Swade is indeed optimistic, and has shown to be rightly so during the turbulence back in 2009, wich is why I find his words quite comforting. Especially now, beeing his own djup strupe πŸ™‚
I ordered a 95 SC in may wich is supposed to be delivered in late september. Yesterday my wife wondered what car we should by if Saab never gets things going again, and of that I do not want to think.
We will get our car, that`s just the way it`s going to be!!!

gannet
Member
5 years 1 month ago
there is one think that is overlooked. this hard times for Saab started in 2009 during recession that nearly killed GM, Chrysles and badly hurt other powerfull global car players. Like VW that was saved by German government and their “cash for clunkers” (and same done by many other governments) BUT, 2009 crisis is about to happen again. only it is not Lehman Brothers, but national depts to start it. And it will be worse and deeper and longer, since there is no (hardly any) states cash to intervene. Thinking otherwise is just pure illusion. BMW, VW that made huge… Read more »
Khrisdk
Member
5 years 1 month ago

The W recession was one of the dangers that VM actually mentioned to Saab.
I also think that the dear Lehman Bros. is partly responsible for the lack of sales in US, because US never got over that crisis other that in theory.
On the other hand I do think that by now Saab will be better off in case of crisis than most of the other Mastodonts

michael
Member
5 years 1 month ago

For now, US market is for volumes only, not for profit. Maybe it’s time to concentate on other big markets on which they could actually make some profit, and where the customers are not so picky (sell me a car at no profit and also I want an almost free lease).

Iiari
Member
5 years 1 month ago
Wow, you’ve got this wrong in my opinion… I do agree that Saab (and others) are right to look to markets where they make more profit, but don’t blame the customers for this at all (and since when are American consumers more picky, especially compared with, say, Japanese consumers?). For almost my entire lifetime the US automakers have been complaining (with some good evidence, despite their own historic incompetence) that foreign, especially Asian, automakers have been dumping vehicles on the US making little or no profit (if not an outright loss on some models) in a grab for market share.… Read more »
Khrisdk
Member
5 years 1 month ago

It dosn’t really matter whose fault it is.
The reality in NA is that customers are used to pay very little or have a very good leasing deal on cars.
That makes the NA market very hard to make profitable unless you build your cars there.

michael
Member
5 years 1 month ago

Saab’s amounts of cars are a drop in the sea of other manufacturer’s cars. If the price is right, they could easily sell the 120000 needed. It’s not 7 millions that Toyota needs to sell, you know.

aop
Member
5 years 1 month ago

Well, let’s take it one step at the time….
Let production restart first, and then worry about the future.
It is too early to predict how sales will look like in 2012, and should not forget they have the new 93 and maybe 92 in the pipeline.

Troels, Denmark
Member
5 years 1 month ago

Depends very much on a number of things. The, not least important, are the new 9-3, how fuel-efficient it will actually be, the price to pay for it and a lot of other subjects.

KarlR
Member
5 years 1 month ago

I dont like the silence. Doesnt feel so promising! πŸ™

i. ant. kal.
Member
5 years 1 month ago

same here…

Khrisdk
Member
5 years 1 month ago

Silence is a prerequisite in what is going on.
The problem with Silence is that most feel uncomfortable around Silence and starts imagining things to say just to fill the space

Bouwe
Member
5 years 1 month ago
If somebody knows it, it is Swade. And if somebody is careful with words, it is Swade. So saying this means a lot. Just hold on tight, it will get better. But is 11L on 100 km ‘astonishing’ ? Come on… for the American market it is nice in SUV world and I think it will be a successful model when I compare the other SUV’s on the road over here (Washington D.C. area), but we shouldn’t exaggerate this because we like Saab so much. For some reason the design of the car doesn’t grab me so much as the… Read more »
saabowner
Member
5 years 1 month ago

I will be nice if and when Saab starts producing cars again. However, there have to be dealers to sell them. This double whammy of the last couple of years may be too much for dealers to take. My local dealer still does not have a 9-4. However, they have plenty of SRXs in stock.

Alex D
Member
5 years 1 month ago
I also think SWADE is a smart guy but I think he is guided by hope that is incresingly less undepinned by reality. We had two Saabs … our dealer closed the Saab franchise and took on other brands. We had to move on to other brands since we have no representation here any longer. Also Saabs price/value relationship is far out of whack. Saabs are simply uncompetitively priced … by a far margin. And there is nothing on the horizon that would allow them to grow sales. Consumers are far to frightened about the brand to commit in large… Read more »
Khrisdk
Member
5 years 1 month ago

Are you from NA?

I think there is a big difference between NA and Europe considering both pricing and the dealer network.
And the mentality of the buyers.

If we were to take into account all the Ifs and whens, statements of involved parties and the rumors surrounding Saab at the moment they would actually indicate that the future is bright when survival is taken care of.
.It’s just that little part of “taken care of” that could be worrying at the moment

Alex D
Member
5 years 1 month ago

Yes I am. Here is another article that further makes my point. http://www.caranddriver.com/reviews/car/11q3/2011_saab_9-4x_aero_xwd-short_take_road_test
This will not take Saab where they need to be to survive.

Khrisdk
Member
5 years 1 month ago

You shouldn’t base your opinions on reviews.
Automobile journalists are a special breed and are not always in agreement with each other:

http://www.windingroad.com/articles/reviews/driven-2011-saab-9-4x-aero/

zippy
Member
5 years 1 month ago

We get your point Alex D.

Meller
Member
5 years 1 month ago
Thanks Swade for being optimistic and giving a small flame of hope. But one thing has changed since Swade was Saab pasionate. Now he works for Saab directly, he has different point of view on Saab issues and – sorry for saying this – he sees what the organization wants him to see so as he says what they want him to say. Even if many of you and Swade himself will neglect this, it works like this unfortunatelly… πŸ™ I don’t now this gentleman. I used to be his fan when he started trollhattansaab. But I know how the… Read more »
Khrisdk
Member
5 years 1 month ago

Regarding you opinion of Swade and his employment , that I will leave alone.

But regarding what the brand must understand, I would have to say that We first do have to understand that it is not possible to communicate anything until everything is in place.

I think the brand/management is painfully aware of the situation surrounding them and their responsabilities

Ken H
Member
5 years 1 month ago

Whatever Saab is doing and planning, we are facing yet another recession. And this could be lethal for a company like Saab.

Khrisdk
Member
5 years 1 month ago

It could be lethal to any companies.
I would expect those that depends on volume sale to be more sensitive

RS
Member
5 years 1 month ago

Right. If there’s one thing Saab should do, it’s to be different (better/smarter). Even if the worldwide car sales would tank by 50% in the following years 100.000 units is only a drop in the bucket.

Who wouldn’t want to buy a JC 9-3 eXWD combi coupe with a custom interior? πŸ˜‰

Ken H
Member
5 years 1 month ago

What I meant to say, but maybe did not write clearly enough, is that Saab needs sales just to get back on track, whereas other manufacturers may meet lower sales with reduced business. Saab has nothing to reduce anymore.

Alex D
Member
5 years 1 month ago
I doesn’t matter what I think or what I know or whoever would want to buy a new 9-3, this that or the other thing. Fact is that in 2006 Saab sold I think close to 150,000 cars worlswide. In 2011 Saab will sell somewhere around 1000 to 1500 cars per month globally. So potentially 18,000 cars globally for 2011. Is that what I heard Swade report in his June sales report? To make amtters worse there is absolutely nothing Saab has in the pipeline that will compete in the US market and boost Saab sales to the level required… Read more »
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