NG 9-3, 14 months away…
October 20, 2011 in News
Despite the production standing still in Trollhättan, the engineers are hard at work. Even though many engineers have left the company the spirit is still very high and work has continued, perhaps not in the phase initially thought but still at a high rate on the next generation 9-3. We have heard from several sources that the car should be ready for production within about 14 months, which means it could be either aprox 14 months or even sooner.
The car has already undergone test-drives in different environments. Personally I thought it would be delayed a lot more due to the financial situation at Saab so I consider this as very good news!
One source told us that the car looks really cool, that even the base line model features a lot more than normal and looks incredibly good! Some more details that have leaked to us is that the distance between the front and rear wheels is greater than normal, giving more space within the cabin of the car. We’ll just have to wait and see! =)
Having discussed the next generation 9-3 launch with a lot of motor journalists from around the world, almost all of them state the same flaw with Saabs presentation strategy. They are done too early!
It’s not good to present the car in a motorshow 6-12 months before a customer actually can get the keys to the car at a dealership. One journalist expressed it like this:
- “They should do like Apple, shipments are starting TODAY!”
By launching a car too early it becomes “old” faster. If the car is presented in 2012 but the first customers don’t get the keys to the car before mid 2013 then the car is already “one year old”…
Regarding the launch it self Saab has been very patriotic and several times launched the car to the public at home first, which is exactly the way it should be done in the future as well. Saab is very unique about this way of presentation but it really works! Make the presentation into a folk-fest!
The launch of the New Saab 900 “Very Saab” was probably one of the most successful launches in Saab’s history, for anyone who attended, who can forget the beautiful car coming up from the lorry, and the tasty Saab ice-cream!
The launch of the 9-5 back in 1997 was almost just as good! And who can forget Jan-Åke on stage with all three versions of the new 9-3 facelift version during the Saab Festival in 2008.