Perian
Member
4 years 11 months ago

Note the tag line “Move Your Mind” is gone.

Belfast_Saab
Member
4 years 11 months ago

I’m fine with that – time for something new, and until there is resources to do that, maybe better to tlet the cars speak for themselves. Move your mind served us well but our minds have been moved so far in recent years, it’s time for a re-think and something very positive, when the time is right of course. January will hopefully mark a new chapter and maybe there will even be a tiny budget available for the right tag line.

Joe G
Member
4 years 11 months ago

Nice ad, but unfortunate that the car he was designing “years ago” was the 9-3 Sport Saloon, which is still on sale today!

Chris Carrier
Member
4 years 11 months ago

But that doesn’t contradict the ad/campaign. It’s an explanation of the origin of the sketch. It could have been the first Saab 900–Saab is stating that the philosophy is the same.

m!ko
Member
4 years 11 months ago

more, more, more adverts, more positive rumor, more virus marketing and official PR, more visibility of Saab in media

Grumpy
Member
4 years 11 months ago

Great to see an Ad… but…

the headline sounds a bit like “first we made the Caddy look like a Saab and then we didn’t know what else we did”

Nice picture but weird CI, who invented that?

talladegan
Member
4 years 11 months ago

CI?

Grumpy
Member
4 years 11 months ago

Corporate Identity

Grumpy
Member
4 years 11 months ago

Corporate Identity

If this is the second instance of this reply I apologize.

No 9
Member
4 years 11 months ago

Any add is perfect at this point.
Nothing wrong with this one.
I like the headline. It does reflect the feeling I got when I drove one.
Who all knows about the Cadillac filiation? In any case, better to be associated with Cadillac than Chevy if SAAB is to attract new to the brand buyers.

Quixcube
Member
4 years 11 months ago

I think I just saw the toe twitch. I think Saab is still alive.

ThomasJ
Member
4 years 11 months ago

Bring up also the video showing the presentation of the 9-4X at SU October Fest.

maanders
Member
4 years 11 months ago

This is not the first time I have seen this ad, but I cannot remember where I have seen it before. I am sure it was either on InsideSaab or here.

ANA
Member
4 years 11 months ago

Best advertisement to come out of Saab for some time.

talladegan
Member
4 years 11 months ago
No 9
Member
4 years 11 months ago

Ah! What a fantastic reed. Complete with a SAAB advert from the time.
So it takes a hour to empty a tank at full throttle.
Those were the days my friend…

talladegan
Member
4 years 11 months ago

“We thought they’d never end”

I have a good feeling they’ll be back.

No 9
Member
4 years 11 months ago

Well, it all depends what we mean by good times…
Are U from Montreal?

talladegan
Member
4 years 11 months ago

No I’m in the UK

StateofNine
Member
4 years 11 months ago

I also saw this ad in the October edition of the (American Express) Departures Magazine – I think is a great audience for potential US Saab customers and for the 9-4x. I think Saab should target higher end women’s magazines as well. Some of the advanced safety features we heard about on the a-pillar, etc. would be good to start mentioning on the 9-4. Finally, I think there is no need for more tag lines…just “SAAB” would be best.

No 9
Member
4 years 11 months ago

I agree. SAAB is the message and women will love this truck, ehr, car, ehr CUV, ehr SUV, ehr SAAB!

spacy
Guest
4 years 11 months ago

.
SAAB need to concentrate on making certain ALL their adds use SAAB and not Saab…..Somehow the lower case not shout the same as upper case.

Re the add; I remember reading this in 1987, when I bought my 9000SE airflow[nee; Carlsson]

spacy
Guest
4 years 11 months ago

TO CLARIFY:

Re the add; I remember………………….refers to;

http://news.google.com/newspapers?id=1JA0AAAAIBAJ&sjid=SqgFAAAAIBAJ&dq=saab&pg=1587%2C731386

Posted by: Talladegan

Coke is it
Member
4 years 11 months ago

I think the ad is great.

I really like the sketch, it says all about the Saab. Wouldn’t it great to somehow incorporate the sketch in to a TV commercial? Either as a animated figure or someone reenacting the actual sketching.

Jake
Member
4 years 11 months ago

This ad is great! Well designed and well executed.

Crew: sorry to be off topic, but…I haven’t been able to reach your crew email for a long time now, and I figured you’d appreciate knowing that Mitchell Saab/Volvo is hosting their annual Swedish Beauty Contest soon. I think that this would make a good post… Link is here.

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