September 2011 SCNA Sales

Sales are down up month to month in the US, from 363 to 429, and the numbers look good for the 9-5. It’s overtaken the 9-3 in total sales for the first time in the US, but they still have a ton of stock left on 2011 models. I don’t foresee a problem with US/Canadian Saab dealers running out of stock before production comes back online. Another huge credit to dealers like Kurt Schirm at International Saab, AJ Murphy at Just Saab, and Jason Powell at Springman’s Saab for keeping the momentum despite the bad news. If you’re a dealer and you’re interested in a profile on our site like the one Jason did for Springman’s, shoot us an email and let us know, we’d love to help drive customers into dealers.

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aaron c
Member
4 years 11 months ago

Interesting to see how 9-4x sales play out until the restart. There’s no marketing for it, and the first drives from auto magazines appeared a while ago. Will sales be remain this way until production restarts and Saab gets the funds for a marketing offensive, or will word-of-mouth play a factor?

JasonPowell
Member
4 years 11 months ago

As of Friday, Canada had 6 delivered for the month of September. Obviously not a huge number, but the fact that there is 12 dealers in Canada and what we have been going through, it’s somewhat understandable. We eagerly await the 9-4x and production start up, there are great incentives announced today as well for Canadian buyers.

kiriakos
Member
4 years 11 months ago

That’s a big drop in Canada from 24 last month. Then again, it seems my dealer had very few in stock last time i visited a month ago.

JasonPowell
Member
4 years 11 months ago

Some dealers will have some stock issues, but remember that we will all work together to get cars from other dealers, which means that if you don’t see what your looking for, don’t assume that means you can’t get it. We don’t have the luxury at this point to have the 9-4x that will surely bring people into the showrooms, but we continue to what we do and provide a 2nd to none customer service.

moose
Member
4 years 11 months ago
As noted by Jeff, at least is some countries there is stock left and it is just not finding buyers. The worrying part is that when (and if) the production is restarted, how can Saab build consumer confidence again. It’s easy to say that “of course we are not selling, since we are not producing”, but this is not entirely true. A simple “we are once again making cars and we are (once again) fully funded”-announcement simply wont do to trick. And clearing out that 2011 stock with huge discounts in US isn’t something that would build confidence in the… Read more »
Tripod
Member
4 years 11 months ago

Several things mentioned that won’t cut it; so what do you suggest that they should do, moose? They may have thought about one or two things.

(Being a pessimistic naysayer(!) and only commenting on a small amount of the posts, as usual, I see.)

People are not stupid to think that the *only* reason sales are low is because of interrupted production, but it has a pretty darn big impact, don’t you think. Those that try to make smarty comments often do the mistake of thinking that there is not a single person with more intelligence, education, experience etc.

moose
Member
4 years 11 months ago

Please familiarize yourself with the rule no. 1 “No more personal attacks or comments about the writers” of the ‘New comments policy’ of SaabsUnited. For you convenience, the rules can be found from http://saabsunited.saabklubben.se/2011/07/new-comments-policy.html.

After that, if you would like to continue discussing about the challenges which Saab faces I’m more than happy to continue the discussion.

Khrisdk
Member
4 years 11 months ago

One point:

You ar not one of the writers.
You are a commenteer.

And I would like to repeat the question from Tripod an continu the discussion from there:

So,, What do you suggest that they should do, Moose??
We need that little part of the input from you

OddJob
Member
4 years 11 months ago

Yepp, moose. You seem to know what should be done and what shouldn’t, please let us know.

moose
Member
4 years 11 months ago
One point: You ar not one of the writers. You are a commenteer. Actually a member of SaabsUnited staff (Jeff) pointed me those very rules when I made a comment to a comment which you were able to intrepid as an ‘personal attack’. As such I’m pretty sure the intention has been also to limit the personal attacks in the comments section as well πŸ˜‰ So,, What do you suggest that they should do, Moose?? We need that little part of the input from you That is the billion dollar question, to which I never claimed to have the definitive… Read more »
Red J
Member
4 years 11 months ago
Hi moose, let me put my grain of salt in your personal view. Saab is working to get those companies willing to pump money into Saab till is able to run on its own feet. The Chinese will put some money to enter the club, they will also finance the development of 3 further models, and will open the gates to a big market, so maybe this doesn’t sum up to 1 billion € for the next 5 years but it is not that far away from that. In your Q4/2010 Q1/2011 analysis you have a too simplistic view on… Read more »
moose
Member
4 years 11 months ago
In your Q4/2010 Q1/2011 analysis you have a too simplistic view on things. Q1 is not a big sales quarter, the progression in Q1 was showing that Saab could reach at least the lower target of their 80.000-100.000 cars, as the introduction of the 9-4x and the 9-5 SC, and the 9-3 SC <119g, would have boosted the sales. I’m first one to admit that my analysis was extremely simple. But to be honest there is really no need to start digging deeper in to these numbers. The reason is simple – if during 6 months of full uninterrupted operation… Read more »
Khrisdk
Member
4 years 11 months ago
I agree with your line that the sales expectations were exaggerated in 2010. I also agree that the 80.000 cars are the absolute minimum for break-even Where we don’t agree is in a few points 1. I expect the new investors to be able and willing to put up €1+ billion and even more if needed 2. I expect new partners to be able to take as much production as needed for break-even 3. I expect the damage in EU to be gone after 6-8 months stable production and twisting some arms at leasing companies With regards to NA, I… Read more »
Tripod
Member
4 years 11 months ago
moose October 4, 2011 at 19:55, I’m first one to admit that my analysis was extremely simple. But to be honest there is really no need to start digging deeper in to these numbers. The reason is simple – if during 6 months of full uninterrupted operation Saab manages to sell less than half of the target, it is clear that things are not going as they were supposed to go. As Red said, Q1 is not a big sales quarter. Your “scoop” was to look at 6 months, with full operation, and compare that to half of the sales… Read more »
kiriakos
Member
4 years 11 months ago

It was a gloomy month for overall car sales in Canada, as we may be entering another recession after a second quarter contraction. Meanwhile, U.S car sales are surging, except for the Japanese makes. Mercedes-Benz sold over 23,000 cars in the U.S last month. Imagine…Saab couldn’t even sell 500.

zippy
Member
4 years 11 months ago

Mercedes-Benz sold over 23,000 cars in the U.S last month.

MB = taxi cab. πŸ˜‰

fred diesel
Member
4 years 11 months ago
Zippy you Magnificent Bastard. Ive often thought that this “quirky niche” BS is just that. Here in Chicago weve replaced our CVPIs with Tahoes. Beyond ridiculous in a world of beyond $4 fuel, DYT??. Point being, maybe Saab needs to go after 5door/Combi 95/93 diesel and/or battery business worldwide. These cars make the RIGHT size police/cab/light delivery vehicle and made competitively would be a GREAT quirky niche to be in. Get even 10% of this business and there will still be plenty of Hirschs to be made out there. Look at Buick, even BMW…now 2L turbos are all the rage.… Read more »
zippy
Member
4 years 11 months ago

1.6L in addition to eLSD. A combination any addict could find interesting. πŸ™‚

StefanH STHLM
Member
4 years 11 months ago

Any special reason comparing September 2011 with August 2010? πŸ™‚ Something Im missing?
Or should it be Sept 2011 compared with Sept 2010?

That’s what happens when you use August table as your template to save time but forget to edit the header. Oops ;). All fixed now, if you flush your cache and reload it’s fixed. I was too concentrated on making sure the numbers were right. All is now right with the world. -Jeff

JasonPowell
Member
4 years 11 months ago

it is supposed to be September 2010, just checked the stats and the numbers are right

StefanH STHLM
Member
4 years 11 months ago

πŸ™‚
Weve all been there. Reusing tables.

StefanH STHLM
Member
4 years 11 months ago

BTW Can You all imagine this. We, hrm Saab I mean, has still sold more cars in 2011 than in 2010. Up until today. And that is with a factory that has been closed for half of the period.
http://www.bmsg.se/saab_sales.pdf
This just shows what a great sales momentum there was in jan-april 2011.

saabman
Member
4 years 11 months ago
Clearly there’s a dramatic decrease in the number of 9-3s sold in Sept. 2011 as compared with 2010. Although, I did purchase a 2011 9-3 in September, so I’m proud to know that mine is one of the 190! But really, it shouldn’t be much of a surprise. The news in September was just about as bad as it could be with reconstruction uncertainty and bankruptcy threats. And, as we know, it is also the case that the 2011 9-3 is no different than 2010 and not much different from 2009 and 2008. So, those that were sold speaks volumes… Read more »
dcpattie
Member
4 years 11 months ago

The crazy thing is that my area Saab Dealer (International Saab) has a healthy stock of brand new Saab’s on their lot – including four 9-4X’s, several 9-5’s and plenty of 9-3’s.

Ironically, my area Volvo dealership (Don Beyer Dulles) has virtually zero new stock – this at a time when Volvo sales (worldwide) are skyrocketing.

Unfortunately for Saab, this appears to be a huge opportunity missed! Just think “what if”???

BellaAsil
Member
4 years 11 months ago

Does anyone know about US figures on the 9-3x? My dealership said several months ago that they haven’t been able to get in and the ones they had , sold very quickly. I am curious to know if there are any in the US.

Also, I talked to an international economist a couple of weeks ago. He said that if the Euro value goes down due to the 4 European countries that are having financial issues, the Kronor will be stronger and Saab will be able to buy parts sooner from those sources in other parts of Europe.

jim
Member
4 years 11 months ago

I think Saab could easily sell 100,000 in the US alone, if its MSRP = transaction price * 1.1. Right now MSRP is like 1.5 times transaction price or so. This is ludicrous — highest msrp premium in the industry by my estimate. SCNA cannot afford to (do / not do) that. Dilemma. Solve it and the company survives. Not solved yet.

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