Canada, The Wait Is Over-Hirsch Is Here

Well, Saab Cars North America rolled out the Hirsch Performance Upgrade to the US dealer body September 1, 2011. Now it’s our turn.

With this one line sent to Canadian dealers this week, I am pleased to say that Hirsch is on its way to Canada. All Canadian dealers have received pricing sheets that cover off all upgrades for performance and accessories. The performance upgrades will take a little longer to be available as dealers just now are starting to put together orders for the iPro tool needed to perform the upgrades. That being said, all accessories are available now to order from Hirsch. A bonus that I wasn’t aware of is that even if your Saab dealer is not an authorized Hirsch dealer for the performance side of things, you can still get all other accessories from your dealer that Hirsch is offering to the Canadian market. If your dealer is not a performance dealer yet, go and talk to them about doing a performance upgrade because as with anything, if you show interest they may just decide to sign up because they would now see the potential because you are asking for it. Hirsch offers a lot of accessories, from a complete carbon fiber body kit with grill and diffuser for a price of just over $6000 plus install to the simplest of things, a Hirsch Performance badge for only $21.54.

Saab 9-5 Hirsch Performance
Saab 9-5 Hirsch Performance

 

For the performance minded enthusiast, take your 2007 or newer 9-3 and increase your horse power to 240hp or bring your new generation 9-5 XWD up to 330hp. The list of what you can do to personalize your Saab has just gotten a lot bigger and the nice thing with Hirsch and what they have to offer is that when installed by the dealer, it’s backed by warranty and you can do accessory upgrades a little at a time to keep it cost effective. This has been long awaited in the Canadian market and gives dealers the opportunity to sell more than just the great Saab cars and brings a different level of car ownership to the customer.

Check this SaabsUnited car out. It has just about everything Hirsch has to offer on it. We have read many posts on SU over the years about the Hirsch product and what Tim and others have done to personalize their cars the way they want them and now is our chance across North America to do the same. Both Canada and the US can now offer the Hirsch product at Saab dealers and we look forward to working with our customers to make their Saab all that they want it to be. With all the up and down news that we have had for the last six months or so, hopefully this post will cause some excitement for some of us here and rather than thinking finally or it’s about time, we can start planning, I’m going to get this done or that done. Enjoy your Saab, if you’re not in the market for a new Saab, Hirsch your Saab and make it new to you again.

Jason Petho
Member
4 years 10 months ago

YES!!!

AJ Murphy
Member
4 years 10 months ago

Jason,
That’s great news!
We’re getting some very good feedback on the product thus far.
AJ Murphy

SaabScott
Member
4 years 10 months ago
This definately is good news … now if we can just get things going for Saab once again in Canada, we’ll be all set. Really, before worrying about modifying Saabs, we need to have grass roots support for the brand, such like we haven’t truly had since Magnus was running things here. People aren’t going to be interested in modifying their cars when they aren’t even comfortable showing up at the dealer to BUY the car … hell, people here still think the brand is dead (and shocked when I tell them it isn’t). Don’t get me wrong, this is… Read more »
robbe
Guest
4 years 10 months ago
This is great news. I’m looking forward to seeing the Hirsch program show up on the Canadian dealer web sites. I considered their performance upgrade for my ’07 9-3 2.0T, but was put off by the steep price on the Hirsch site ($1,350 USD), especially when upgrades from BSR and Nordic are significantly cheaper and provide more power. I’ll check things out again when the Canadian program gets rolling. Stock: 210hp, 221 ft/lbs Nordic: 250hp, 273 ft/lbs $599 USD BSR: 247hp, 286 ft/lbs $889 USD Hirsch: 240hp, 258 ft/lbs $1,350 USD (requires 98 octane fuel)
robbe
Guest
4 years 10 months ago

I forgot Maptun…

Maptun: 250hp, 269 ft/lbs $965 USD

robbe
Guest
4 years 10 months ago

to clarify — that’s 98 euro octane, which is around 93 in US/Canada (according to the BSR site)

zippy
Member
4 years 10 months ago

Visions of that white 9-5 Aero at Springmans in “full Hirsch drag” just painted a very pretty picture in my head. .)

74StingSaab
Member
4 years 10 months ago

🙂 still drooling over a white 9-5 Zippy???

zippy
Member
4 years 10 months ago

Yes!!! SaabKen, am moving overseas so Im waiting until I get there.

Smithy
Member
4 years 10 months ago

Beautiful!
But to be honest, I can’t think of a word that describes it right…

😀 That rear!

North Toronto Punter
Member
4 years 10 months ago
The pricing is an Outrage. Would somebody please provide the algorithm/criteria/rationale for the nearly 25% surplus in price difference between the two markets? I’m going by the ‘Hirsch Reindeer Index’ (cf. Hirsch’s web site: US Reindeer at $16.57 vs. stated $21.54 CDN + tax?). If anything is going to be cross-border shopped this is it! I’ll let you in on two Truths:Canadian Saab drivers are cheap…and they’re not stupid. This sort of price discrepancy insults the intelligence. BTW: I see in the Toronto Star today [Canada’s largest circulation newspaper] that 2011 9-5 Aero’s are being offered at $20,000+ off list… Read more »
Trued
Member
4 years 10 months ago

Seams like Saab Canda should come up with an idea of getting the unsold cars of yearmodel 10 and 11 out of he showrooms.
Here is an idea. You guys are free to take The bait!
Have the cars Hirsched. Put on The more aggressive Aero Hirsch front mouldngs etc.
Make them spark. Make them attractive. Most probably not expensive for Saab at all.
Go 4 it!

dcpattie
Member
4 years 10 months ago

I was quoted $1650 by my dealer. And that doesn’t include tax. I asked if I could use my Saab NA membership for a 10% discount, they said NO.

SaabScott
Member
4 years 10 months ago

Saab Club of North America is not recognized here … however, the dealers in the GTA do recognize and give discounts to those with membership in The Saab Club of Canada.

Anyone outside of the GTA, if you are interested in joining the Canadian club and getting a dealer discount would help you make that decision, let me know and I will be happy to speak with that dealer.

Having said this, it is still up to them whether or not they would honour a discount on the Hirsch product. Only they know what their costs and mark up are.

depeche4
Member
4 years 10 months ago
I agree with Mark, if the prices are crazy, no one will bother to look into this aftermarket idea. I am pretty sure that most Saab owners know nothing about their offical tuner, so in that aspect getting the info out is great. However, if prices suck, then they will not be able to sell. I look at the “cost” price on ebay uk from some dealers. I got my 9-3 grille for under 250 shipping in to Canada. And I think they want like 500 or so on their site. I know the stuff is made in Germany but… Read more »
baas900i
Member
4 years 10 months ago

Saab Australia appears to be following the decline of Saab Canada. The last few dealers continue to “screw” the few remaining customers. i no longer am one and am enjoying the freedom.

North Toronto Punter
Member
4 years 10 months ago
I applaud the availability of Hirsch parts in Canada. But that little, otherwise inconsequential reindeer emblem price set me off [ The Economist often talks of a ‘Big Mac Index’…like to be more Saaby]. Hirsch is the only warrantied game in town right now…and those 9-3s and 9-5s growing mouldy on the lots with their 210/220 HP engines need all the help they can get — when I can lease an S4 for not outrageous sums (or even, mon Dieu, an ovloV s60 R edition —with 325 HP and 354 lbs torque…had to aggressively tune the Turbo X in order… Read more »
Trued
Member
4 years 10 months ago

Brother Marcus, sound like You have read The holy scriptures.
Slashing prices does harm to The brand. Make them wantable & desirable before they rot away.
Check all The Hirsch goodies above.

North Toronto Punter
Member
4 years 10 months ago
I’ve had an extra hour of sleep today (Cuckoos rolled back here an hour) so I’m in a positive mood :). But seriously: Not a marketing Stunt and moves product for Hirsch and Saab and at volumes I would think… discount for Saab too no doubt (cost + 20%?). Puts cars on the road…focuses on the product…excitement…brings the Enthusiasts back into the showroom to see ‘new stock’. Seems so bloody obvious to me. SCNA could probably fully Hirsch every car in Canada that sits on lots ( 100?) for a couple of hundred thousand. I have no frickin clue what… Read more »
Jonas Axelsson
Member
4 years 10 months ago
Pricing is out of hand and some of things are just silly. Leather grips for $1000? Many of the providers have raised prices and in this bad economy it is a sure way to go under unless they are using the “Titanic Marketing Model”, where you suck on things till the ship sinks. Hirsch, they trumpeted the coming and crowed loud and long for so long and I held off only to find that they would not be doing the 280 engines. I finally went to someone else after a long wait. I would never after all of that false… Read more »
Tripod
Member
4 years 10 months ago
“Hirsch, they trumpeted the coming and crowed loud and long for so long and I held off only to find that they would not be doing the 280 engines.” Old subject and has been discussed, but since the post is about Hirsch, this time in Canada, I guess it pops up: Is the 280 > 300 upgrade available, now, in other countries? If it’s not, then why should the US/Canada be different? It says “Not Available”, i.e. phased out, in, for example, the UK, in Sweden, in Switzerland etc.; so the “Not Available in your market” for the US, isn’t… Read more »
Jonas Axelsson
Member
4 years 10 months ago
The first word was that it was not on the California Emissions list. But it was Then some other excuse, like they only made so many units. Baloney, it is a computer re-map, hit the button. They said they sold out and only had a few left. Does VT tuning “run out”, well only if Brian’s finger gets tired of pushing the button. If they owned the program that is, or perhaps MapTun would not allow another license? My hunch is that it was a market decision not to compete with the other 300 horsepower machines. Still keeping us on… Read more »
Jonas Axelsson
Member
4 years 10 months ago
Looks like my other comment was pulled. I used the name of another performance provider. To answer your questions Tripod, first they said they would not do the Turbo-X because it was not on the California Emissions List. But it was and then they said finally that they ran out since the TX was limited in production. That, I have to question because there were many other 280 horse engines made afterwards. Actually, one poster made a good counter argument and said (Jason can answer this and I would love to know the answer), that you probably could not buy… Read more »
Jeff
Member
4 years 10 months ago

The idea to Hirsch cars as an incentive/value booster has been floated around at SCNA for a long time now, this isn’t some new idea. There are obstacles related not only to warranty but insurance that need to be tackled first, last I heard they were working on it but that was July.

Jonas Axelsson
Member
4 years 10 months ago
Your comment is like a breath of fresh air being one of the first to makes sense. It sure beats publishing a list of participating dealers like was done and those dealers were not even aware. That is not a rumor, I spoke to three that were on “the list”. Before getting as Jason puts it “lol”, I was one of the guys who went to the dealers to get them to sign up even after that. Sour? Sure, a bit because I waited and waited. They ran out of upgrades for the 280? At least the insurance problems (regarding… Read more »
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