SAAB Dealer’s Grand Re-openning
November 13, 2011 in News
This letter came from our dear friend Peter Gilbert
On Thursday November 10, 2011 Concours Motors held their Grand Reopening Celebration. After remodeling the dealership all summer Concours, in Glendale, Wisconsin held a very special reception in their new showroom. This is the same dealership where Jay Spenchian presented me with the 9-5 in 2007. This time the adjacent showrooms were displayed in all their new glory.
The reception started at 4 pm as guests entered to view the very clean contemporary architecture and decor. Several marques each were displayed in their respective show rooms like Porsche, VW, Mercedes. Then Mazda shares with SAAB. Their BMW franchise is in a separate facility. The food was absolutely delicious and catered by Sazz’s. There were delectable German hors d’oeuvres: Like sausage strudel, braised julienned fennel with sweet peppers; Trollhättan pancakes with lingon berry compote; sushi; but my favorites were the Swedish delicacies consisting of smoked salmon on a scalloped roast potatoes, craw-fish pâte nestled on carved thick cucumber slices. Finally the best Swedish Meat Balls I have ever tasted anywhere.
The decor is very crisp and clean, very Scandinavian, German or Japanese, for that matter a great blend of ideas. This is a great dealership with wonderful service and staff and I really enjoyed mingling with customers talkie about my adventures with SAAB. The have with the helped so much with the assistance of Anders Hjertstedt, in Sales who not only supplied the photos but arranged for the SAABs in the Memorial Day and recent Veterans Day Parades which I was able to drive for our Veterans so they could be riding with honor.
It was a pleasure meeting Steve Keyes, Director of SAABs Western Region Sales, who came specially to be at the event.
The highlight of the evening was for me another SAAB milestone when at the end of the event, Cedric and Jackie Reed took deliver of their 15th Saab since 1985. That has to be a record. They bought the last 9-4X on the lot and it was next to a 9-5. In the picture you will see the huge difference in body size but like Dr who and his Tardis the interior debate will continue.
Here is a link to the dealership: http://www.concoursmotors.com/ou/milwaukee-splash/