Reminder: Never ever give up!

A few days have passed now since the evil term “bankrupcy” got reality for Saab. As we could see over the last days there is a lot of work going on behind the scenes to get the company out of this and restart operations. There are plans that look quite promising and even better, there is more than one party interested. So it is fair to say that Saab still has a chance to survive.

On a personal note – I have looked deep inside my soul and asked myself if I can still believe in a good outcome. The honest answer: yes. My belief that Saab will make it is maybe even bigger than before bankrupcy. Why? Because for any investor it is a much better starting point when debts are written down. This could maybe egalize the additonal costs of the resstart which will surely take more effort when it comes to for example the dealer network. A solution has to be found rather quick but I believe that this is possible. All involved know how vital it is to get something in place within weeks rather than months if they want to get hold of a Saab that is still alive.

Don’t believe any report that shows up. The media is desperately looking for things to write about and comes up with, to say the least, strange news. Like with the rumours about Phoenix being sold to Youngman seperately we will try to figure out the truth behind it and keep you updated ad good as possible.

During the months of negotiations since April many have asked us what the community could do. Almost always we stated that there was not much but wait and see. Well, this has changed now. On the 14th and 15th of January the world will see meetings of fellow Saabers all around the world showing their passion and support for Saab.
This is an important sign to the public but also to the investors that the loyal following won’t give up and that the Saab spirit is stronger than ever.

I encourage you to attend the events or if there is none in your area to even arrange a meeting. It does not matter if you are just a few, in the end what counts is that as many Saabers as possible light a beacon of hope and love for Saab. But stick with love for Saab, don’t let those events become a hate parade against GM. Get out a positive message, just like the convoys did two years ago.

We are many. We are Saab.

Troels, Denmark
Member
4 years 9 months ago

Hello Till!
Thanks for the encouraging words !!! 🙂

Audun
Member
4 years 9 months ago

+93, and best wishes to all involved in gettig SAAB up on their wheels again! 🙂

TurboLamko
Member
4 years 9 months ago

Indeed, shame though that the buyer might have to let go of the 9-5 and the 9-4X but at least they can finish developing the PhoeniX and offer people only a 9-3!

There will be plenty of options though:
9-3 SportSedan
9-3 SportCombi
9-3X
9-3 Convertible

I think the customers will be very happy indeed 😀

SAAB UP
GRIFFIN UP

😀

hank9000
Member
4 years 9 months ago

On top of the 4 options already mentioned, don´t forget the most important one:

9-3 CombiCoupé!!!!!!!!!!!!!!!!!!!!

TurboLamko
Member
4 years 9 months ago

There won’t be any 9-3 CombiCoupe when it comes to the today’s generation of 9-3!

JasonPowell
Member
4 years 9 months ago

Good point, don’t make it about GM at all. This should only be about “we are many, we are Saab” don’t let media or anyone focus on GM. Saab is what matters. Thanks Till.

Audun
Member
4 years 9 months ago

+9 🙂

aZuL2001
Member
4 years 9 months ago

Idd, Thx Jason and Till for pointing that one out.

That’s the whole idea. Positive vibe towards the Saab employees, Trollhättan Komun and, let’s not forget them, the Saab dealerships and Saab related companies.

Oh, did we mention the sticker? 😉

Angelo V.
Member
4 years 9 months ago
I think it’s fine to make it about Saab and try to look toward the future—-but to sweep the devils at GM under the carpet, I can’t agree with. Make no mistake that we wouldn’t be talking about a long shot to emerge from bankruptcy right now—–we’d be talking about Youngman/Saab and restarting production, new ideas, etc.—–reality instead of hope—-if General Motors (Government Moochers) hadn’t blocked it all. It’s hard for me to love Saab and not hate GM right now—-and this is coming from someone who has owned 10 GM products since 1989. I’m done with the bastards.
JasonPowell
Member
4 years 9 months ago
Angelo, I’m just as upset by GM’s moves as you. I’m not suggesting you sweep anything under the carpet at all. What I’m suggesting is a time and place for certain things. I think that if you are at one of the meets and the conversation is about GM and what they didn’t do or what they did to to screw things up, then the point of the meet is lost. Especially if you are at an event where media is there to cover, think of how the media would report that “a bunch of angry Saab owners met around… Read more »
Angelo V.
Member
4 years 9 months ago

Yes, for the meets, keeping it positive is the best thing. You are right—-there is a time and place for the GM bashing and the meets probably aren’t it.

Tomas TL1000R
Member
4 years 9 months ago

Angelo V, I like your comment.

katar1na
Member
4 years 9 months ago

Less is more: We are Saab. 😉

Like it.

Thumbs still up (beginning to have some blood circulation problems related to this act) =)

alwaysSaab
Member
4 years 9 months ago

The most difficult hurdle for any new investor to come in will still be GM. If GM is adopting the “un-cooperative” stance, nobody is able to save Saab!

Angelo V.
Member
4 years 9 months ago

Yes, and the real test will be if a new and interested party is not from China. If GM tries to block that, their cover will be blown, again. The rats.

TurboLover
Member
4 years 9 months ago

Chant:
We are many, We are Saab
From Helsinki to Abu Dhab

arne
Member
4 years 9 months ago

Also check the GM facebook site 🙂

LarsG
Member
4 years 9 months ago
I hope and believe in a restart for Saab, but it will be hard and demand a lot of money. Here are some questions: How many Saab- fans are we here on SaabsUnited? 1,000, 5,000 or 10,000? How many of us will be able to buy a new Saab next year? When can the production begin? In mars, april or may? How many not Saab-fan will buy a new Saab the nearest two years? How many cars can Saab sell in China? I think that we must realize that Saab cannot sell more than 10,000 cars during 2012 if not… Read more »
TurboLover
Member
4 years 9 months ago

I’ll buy one! If they will make the 9-5SC

RS
Member
4 years 9 months ago

Make mine Glacier silver, all parchment Alcantara interior with a black dash, (T)TiD Hirsched, FWD, manual, 17″ wheels, DriveSense, base radio with 7 quality speakers, USB, adaptive cruise control, Xenon, rain sensor, no HUD and no sunroof. Thank you.

Sounds a bit like a James Bond Martini but I know what I want 😉

jouni72
Member
4 years 9 months ago

For me this one please , http://saabsunited.saabklubben.se/2011/06/first-9-5-sportcombi-in-finland.html I renew my order if it wil be possible!

Niklas G
Member
4 years 9 months ago

What a lovely car! A true shame that it isn’t already built and delivered.

Coke is it
Member
4 years 9 months ago

I’ll buy a 9-5 SC. Ordered mine as soon the order books opened and I will do so again if the reopen the factory.

phermansson
Member
4 years 9 months ago

SaabsUnited has an average of 125’000 unique visitors per month. We are many 😉

Roland Greuzat
Member
4 years 9 months ago

sure… we are SAAB , don’t give up as we won’t give up too. sure we area lot of Saab lovers here in France!

Bouwe
Member
4 years 9 months ago
That is exact the way how feel, very well said. From a common brand point of view it can be interesting to have a luxury brand on top of their line and learn from a new production line, new factory and unconventional ideas (asian brands). Even the more chique ones (like BMW, that already provides engines for the new line) could relatively easy start it up. Not to say a very high speed and luxury brand from Sweden would complete an ideal picture, the combination could give Sweden a better image then before, having effect on much more then only… Read more »
RS
Member
4 years 9 months ago

I’m sorry for dumping a link here but this is really good insight to what has been going on at Saab for the last year and even some info about the GM era: http://ttela.se/ekonomi/saab/1.1474746-anna-petre-en-av-de-fyra-sista?adapt_wid=st_tt_wgt1&adapt_group=2&adapt_ma=210&adapt_mp=0

Niklas G
Member
4 years 9 months ago

Very interesting. Especially when she sais that “the so-called July-agreement had beed agreed with GM and was basically just waiting for approval by NDRC, but then the reconstruction and Lofalk entered the scene,”

So even after GMs recent NO to any kind of co-operation with any Chinese company whatsoever, they are confident that GM was giving thumbs up for the July-agreement.

aop
Member
4 years 9 months ago

Very interesting reading indeed.

Razvan
Member
4 years 9 months ago
boxman
Member
4 years 9 months ago

lets take this opportunity to wish all of Saab’s employees a very happy Christmas and I hope for the best outcome in the new year.

Audun
Member
4 years 9 months ago

+900 🙂

danielargentina
Member
4 years 9 months ago

I’m reading some news online (INDIA, China), who say they have purchased Youngman saab bankruptcy. Is that so?

Niklas G
Member
4 years 9 months ago

I think this thread answers your question:
http://saabsunited.saabklubben.se/2011/12/rumors-in-chinese-media.html

I guess it is that Monday (?) interview with Rachel Pang that is getting more and more far away from what was originally said every time when some media is citing some other media instread of checking the oroginal sources.

orion
Member
4 years 9 months ago

I wonder if suppliers would stand in line to supplie again, when debts are written down. A bankruptcy can be a new start, but wouldn’t that be a problem ?

Niklas G
Member
4 years 9 months ago

Perhaps this story can give some insightin the value of having both a well-nown brand (like Saab) and producing high qualiity cars.
http://www.aronline.co.uk/blogs/2011/12/06/blog-mg6-is-not-doing-the-business-7-sold-in-november/

kjt
Member
4 years 9 months ago

As a U.K citizen involved in the Motor Trade here I was not even aware that the MG6 was now available here, no wonder they have only sold 7 units. I cannot recall any form of advertising at dealer or national level.
Its all down to that old chestnut, COMUNICATION.
I am sure that the traditional MG/Rover customer would gladly return to the brand at the right price point and suitable quality, and if MG can do it, I’m damn sure SAAB will do it, but the message will have to get out there and quick.

LG Aero
Member
4 years 9 months ago
Would love to think a restart is possible. But for the US market the dealer structure is a key part and frankly much damage has already been done. Many great dealers are gone and those who are left with an inventory of year and 2 model year old cars and told to pull the warranty books out of the car and sell them as is, in some states have to sell them as used cars. How many current dealers could with stand that and keep good customer relationships until more vehicles are available ? Victor said a restart of the… Read more »
Iiari
Member
4 years 9 months ago
I agree with almost everything you say. Saab’s feeling they could sell to their existing customer base in the US without any advertising was crazy and the 9-5 launch I’m sure will go down as one of the worst auto launches in American history (launch the top priced models without a sunroof, with circa 1980 radio display, and all the while giving poorly tuned models to reviewers and not doing any advertising… Yup, great). . Sadly, whatever happens, I believe you are right and that Saab is functionally dead in the US. A friend of mine, who loves hatchbacks even… Read more »
adams
Member
4 years 9 months ago

“The Chinese buy our stuff like crazy. So should you.”

Yeah, that will work great here in the U.S. where China is so loved and admired.

Iiari
Member
4 years 9 months ago

It’s certainly worked well for many other products make in other markets, and is currently working for Buick quite nicely. There is nothing that succeeds quite like success.

adams
Member
4 years 9 months ago

Buick is telling American consumers that their cars are selling like hotcakes in China so therefore we should buy them? I must be out of touch with American media or just out of touch in general. That kind of proposition would never appeal to me as a U.S. consumer and car enthusiast.

Iiari
Member
4 years 9 months ago

Yup, guess you are out of touch. Lots of Buick ads have run with the tagline that it is, to paraphrase, “the world’s fastest growing brand,” and Regal ads ran touting its German heritage. Almost every media report of a modern Buick discusses these products partial development of and market success in China or Europe.

Companies like HTC in phones, for example, have mixed excellent product with dominant overseas success to makes inroads in the US market under their own name in a similar fashion as well…

adams
Member
4 years 9 months ago

We’re talking about the marketing message here, right? I fully understand touting “fastest growing” and international success … especially when that success is European. I also understand the desire to tout German heritage. But, imho, talking about one’s sales success in China in ad copy aimed at Americans would be quizzical at best.

MitchbSC
Member
4 years 9 months ago
I had a Malibu Maxx. Liked the hatch. Disliked the rear seat entertainment console that would run 120 degF. Sure it’s not the plastic fumes that got your friend? 🙂 Product and price … and some broader advertising. Saab can come back. In fact. The US market doesn’t think Saab’s dead, most don’t even know it existed! Anyhow. Get back to three P’s basics and do a brand reset. Saab can win customers with great product. Look what Kia has done recently. It’s gone from [email protected] to Wow. The recent Optima builds are very nice inside and out. I was… Read more »
Martin T16s
Member
4 years 9 months ago

Being a UK SAAB dealer things are now at crisis point particularly for those like ourselves who are solely Saab. Many key people with decades of experience have already been lost to other brands along with similar customers.
With regard to the 14th-15th and till72 comments regarding the press scrabbling for any news would it be at all possible to draw the attention of such media sources to these meitngs in January to make sure they are globaly reported?

jond
Member
4 years 9 months ago
As a UK Saab owner please allow me to express my sympathies and concern to you and your colleagues. A significant part of the attraction to bidders for the Company must be the global distribution network, even if that is being reduced to a skeleton with the passage of time. This will surely be particularly true if the bidders are Chinese, since it would give them a great start to making inroads into Western markets. My best guess is that you are shortly going to be courted by the successful bidder. You know, this is one of the reasons I… Read more »
Iiari
Member
4 years 9 months ago
< but he must have known by the Spring that he had blown it and that there was no chance of getting a buyer < for the brand with the debts he was accumulating. Had he voluntarily declared the Company insolvent then, < it would have involved so much less pain for the dealers and overall damage to the brand. I agree 110% with this, and, while I again admire his tenacity, the issues you bring up are half the basis for my criticism of VM (the other being what he had to know was an inadequate capitalization of the… Read more »
rune
Member
4 years 9 months ago
There was a deal in place this summer. It ended as soon as Lofalk brushed it aside and started playing games. Thus the best, by far, path for the company was continued operation. The present situation is far from good. Youngman says they expect to be able to produce the 9-3 while they get the Phoenix ready. The 9-5 is clearly off the table (and with it the 9-5 SC which many were looking forward to). This is far from an ideal situation and if you thought the situation this spring was akin to playing russian roulette, we’ve now entered… Read more »
jond
Member
4 years 9 months ago
@Rune You may have thought that a deal was in place, but it may not have been. Parties enter into negotiations for all sorts of reasons that may not be at all obvious and may not lead to an offer. For example, Rachel Pang visited earlier this week and a week or so earlier before the receivership. On the previous occasion we were led to believe that a deal could be struck involving a large convertible loan, SWAN involvement and, of course, it would have involved taking on all the debts. A week later the situation is that there will… Read more »
rune
Member
4 years 9 months ago

@jond,

Your explanation is a bit extraordinary and as such requires extraordinary proof.

The reconstruction was nearly terminated at one point until VM accepted the 100% deal. Lofalk would not have been able to resume reconstruction had that deal not been in place. So we know there was at least one officially acknowledged deal. It also seems unlikely Youngman would not react when Saab announced the various deals struck if they weren’t legit in some way.

jond
Member
4 years 9 months ago

@Rune

OK, point taken. That seems like a genuine proposed sale of the Company, scuppered by GM. But I still think that renegotiating prior to the receivership was likely just keeping the plates spinning until the Receiver was called in.

The history does suggest that YM do actually want Saab, which is good news.

rune
Member
4 years 9 months ago

@jond,

Saab was kept in reconstruction only as long as YM were playing ball. They could have left at any point, but instead (two weeks ago) they transferred money so Saab could pay their taxes and be able to continue the negotiations. If YM did not genuinely believe in the deal they were about to carve out together with SWAN, they could have simply walked away at that point.

No, if you are in the mood of pointing fingers, there are other much more interesting questions to be asked.

Chris_de_Ze
Member
4 years 9 months ago

The court-appointed lawyer will preferably look for solution to sell Saab as a whole. For the moment there are 3 potential buyers: the chinese (youngman), the canadians/austrians (magna) and the turks.

The sale will depend upon who can convince GM for more future profit, while at the same time exercising the most political influence to close the deal.

If the german government is behind magna then the odds are in their favor.

The tragic and the drama is that the swedish government is completely absent or indifferent to all of this!

adams
Member
4 years 9 months ago

Go Magna!

saabo
Member
4 years 9 months ago

Where did you get the information regarding the 3 bidders? Is it you own conclusions or have read it somewhere?

MitchbSC
Member
4 years 9 months ago

I’ve read parts of the same here, on Saabnet, and in an article tweeted by Swade where the Turkish government had to go gloves off with the high school amateur drama club known as the Swedish mainstream media.

Ronnie_Rad
Member
4 years 9 months ago

The question is, who “The Turks” are.

What do they want? Are they going to build the Saab brand? What company is involved?

Another question, will GM actually license and sell to them?

After the whole Opel debacle, I’m not sure of the relationship between Magna and GM unfortunately, but if it is good, and Magna wants to build Saabs in Trollhattan, not just another factory and technology, then they are our best option, as Youngman would take at least 2 years to build off of Phoenix.

Martin T16s
Member
4 years 9 months ago

Thank you jond.

BMW Rider
Member
4 years 9 months ago
All the love is fine and dandy, I love my SAABs too, but what is SAAB going to do about my 3 month old 9-5 and the possibility it could become a $50K lawn ornament with no parts and now no warranty? SCNA is not in bankruptcy at the moment but are in breech of contract by suspending warranties. I know suspend is different than terminate but tell that to anyone who has a car that doesn’t run right or is waiting on parts and service and emails to SCNA go unanswered, even the f’ing website doesn’t say anything, I… Read more »
kochje
Member
4 years 9 months ago

Good info and a good suggestion at the end, Till.
We will go for it and participate the 14th or 15th of January.

Sue Esponte
Member
4 years 9 months ago
I don’t believe Saab’s bankruptcy is a reorganization under Swedish law. It’s a liquidation. That means that all of the company’s assets are sold to pay off the company’s debt. GM technology won’t go with it (especially if the buyers of the scraps are Chinese companies) so I’m not sure what, if anything, is left. That’s been Saab’s problem all along; their reliance on 3rd party technology (specifically, GM). Moreover, SAAB AB isn’t going to license the Saab name to a fly by night wealthy investor interested in leveraging the good will of the brand because they’ve always wanted a… Read more »
BMW Rider
Member
4 years 9 months ago
I think you are right if the Chinese are picking the scraps it is pretty much finished. GM won’t negotiate licenses with them to make any of the current lineup. A car company without a lineup is nothing and whatever emerges from the debacle won’t be anything recognizable as a Saab and probably you’re right on the rights to the name Saab…. There are assets left in as much as a factory (but I don’t think Saab still owns the real estate sold earlier this year as a band aid to keep production running-remember that?), dealer network for distribution and… Read more »
rune
Member
4 years 9 months ago

Bankruptcy does indeed provide some interesting challenges.

But, there seems to be indications that the current 9-3 was never a problem for GM. There is hope that the 9-3 can see continued production while they continue working on the Phoenix platform.

Not sure who you are referring to as a “fly by night wealthy investor”. The only known/confirmed player at this point is Youngman. Let us not speculate on what speculations may arise later, ok?

RS
Member
4 years 9 months ago
Magna takes over the factory (continues to put out NG 9-3 and NG 9-5’s). The Saab engineers go back to work on the JC 9-3 in the JV -in THN and Kiruna. SAAB AB licenses the Saab name only to cars engineered by Saab Automotive Development AB but also built in Sweden. Easy. The Chinese can’t do anything without the Swedish engineering. Sure they can build car in China on they’re own in the future with some Phoenix parts but the cars wouldn’t be and couldn’t be called SAAB. I’d like to see how this plays out before claiming the… Read more »
Sue Esponte
Member
4 years 9 months ago
A company building old cars is not going to make it in today’s automotive world. If anyone knew this it was VM. He knew that the 9-3 needed to be replaced and upgraded significantly if Saab had any hope for survival. Old cars may be great for China but they’re not going to sell for $40-50K here in the US where manufacturers are constantly upping the game and putting out safer, greener, more reliable cars based on newer, more efficient and improved technologies. The current 9-5 is probably 99% GM technology. The current Saab line-up is mostly GM based. I’m… Read more »
RS
Member
4 years 9 months ago
The 9-5 SC an old car?! As I’ve said before the idea with an other company owning the factory would that they could manufacture whatever cars (brands) they’d like in order to keep the factory profitable. Saabs sales was picking up month by month until the shutdown and many were waiting for the MY 11.5/Griffin SC (sub 120g CO2) so it’s an unfair statement to say no one would buy the current 9-3 and especially the 9-5 SC. Saab could easily need 1/4 of the factory’s capacity as soon as parts were available. The JC 9-3 was planned to come… Read more »
Saablime
Member
4 years 9 months ago

I’m grateful to everyone who is continuing to hold out hope and also take action. It continues to make me proud to be associated with SAAB. That’s part of the spirit that makes SAAB and it’s fans so different.

I cannot think of a worse pairing when GM bought SAAB. That’s like McDonald’s buying your favorite, cool local restaurant. It’s a credit to the people who love SAABs that so many continued to stay loyal to a GM-tainted SAAB.

There is a place in this world for a pure SAAB. It is an idea worth fighting for.

Sue Esponte
Member
4 years 9 months ago
As much as I loathe GM and how they (man)handled Saab for decades, it is undeniable that without GM’s intervention Saab would have ceased to exist at some point back in the ’80s/’90s. Remember, GM operated Saab mostly at a loss for decades. They could have shut them down years ago based on sound financial reasoning. So, while its easy to focus on their wrongs (and there are many), the fact is that some of the most reliable and exciting Saabs ever built came out under GM ownership. Maybe the bigger question that should be asked to everyone is “What… Read more »
jond
Member
4 years 9 months ago

But surely that is true of almost any brand in recent history – Audi, Jaguar, MG, Mini, Rolls-Royce and so on – even GM. It is undeniable that Saab is definitely a ‘brand’ with characteristics that almost all motorists would recognize – safety, driver comfort, power, economy etc. The trick would be to capitalize on that reputation whilst upgrading the technology. That would be better than starting a brand from scratch and so Saab definitely will have a value and is recoverable.

Sue Esponte
Member
4 years 9 months ago
Most of the companies you mentioned weren’t wound down and shuttered — not even GM. And where is MG today? That company’s phoenix is still buried in its ashes despite many failed attempts for it to rise. “Saab” as a brand name also isn’t on the block for sale. It’s a name that will be clawed back by SAAB AB never to be used again on a car without a new license. Who or what company do you think currently exists that might realistically have an interest in licensing the Saab name to redevelop an automotive brand AND that SAAB… Read more »
jond
Member
4 years 9 months ago
How about a Chinese company? China has a quarter of the World’s population and millions of engineers, but AFAIK no significant presence in the automotive sector outside its borders. But for the time being it does have an almost endless supply of low-cost labour. Also, other Far Eastern countries, e.g. Japan and South Korea have successfully established themselves in Western markets. Even India now has a presence. And the acquisition of Volvo seems to be going quite well, so why not add Saab? And how do you know that Saab AB would not license its logo, if it were to… Read more »
Sue Esponte
Member
4 years 9 months ago
What the Chinese car companies need more than a “brand name” is the capability to engineer a car that will compete globally with other non-Chinese manufacturers (who also don’t possess the know-how, minus Geely, to sell a car in Europe or the US). What Geely got from Ford that was FAR more important than a license to the Volvo name was the technology and know-how to build cars capable of meeting quality, reliability and crash standard requirements for selling cars in Europe and the United States, something they were independently unable to do. That’s what Youngman, Pangda, etc. also desperately… Read more »
rune
Member
4 years 9 months ago
@Sue Esponte, so pay attention then: The reason we are discussing the logo at this point, is that we think it is self-evident that the brand is dead as soon as there are no engineers working on the new platform and the production line in THN is gone. YM has several times said they understand this. It serves no-one any good to be skeptical about their intentions. What would you want us to do? Refuse to buy any future Saab cars in case they move production out of Sweden at some random point in the future? We fans unfortunately do… Read more »
Baver
Member
4 years 9 months ago

Thank you Rune.

Sue Esponte
Member
4 years 9 months ago
As for the logo, I’ve made my position clear in earlier posts (which have probably been deleted or edited by SU — so who knows what remains). As far as I’m concerned, a car bearing a Saab logo that is built, designed and engineered by a bunch of guys in China is not a Saab to me. So, to answer your question, no, I would not buy a badge engineered Youngman car simply because it wore a Saab logo. The essence of what was once Saab is now gone. If a Saab car company should come to life some day… Read more »
Ronnie_Rad
Member
4 years 9 months ago
I for the first time am very skeptical of Saab and its suitors. However i haven’t completely “given up”. Its too much “talking” going on. Not enough serious “do-ers”. I am skeptical of Youngmans recent actions as far as letting time elapse the way they did. I am skeptical who these Turkish interests are, and why they waited two years after Saab was first put up for sale. I am skeptical of the same from Magna, as well as the recent reports that they just want the technology and factory. I’m holding on, but even the most dedicate MUST realize… Read more »
David Lawrence
Member
4 years 9 months ago
I have to agree that outside of the Northeast US, Saab has been a non-starter since the GM purchase. That is a reflection of the huge cultural divide in this country (We don’t all wear cowboy hats and drive Cadillacs). The 9-5 relaunch was a misfire, and reflected a misreading of this market. The German brands are all well too established here. For people who buy those brands, the GM logo is poison, and reminds everyone why people started buying foreign cars in the first place. So to try to go up against MB/BMW/Audi with a product that has GM… Read more »
Sue Esponte
Member
4 years 9 months ago
I’d argue that Saab’s niche (in the US, at least) was more filled by Subaru than Volvo and yes, to a lesser degree, Audi in its successful appeal to the intellectual crowd. Remember, Saab didn’t start out as a company that built luxury or near-luxury automobiles. Have you ever sat in a 92, 95/96 or 97? It wasn’t until the 99 or maybe even the C900 that the cars started offering plusher interiors with more amenities. It wasn’t luxury that filled or created Saab’s niche. At Saab’s current price mark, you need to offer some luxury or differentiation in order… Read more »
Iiari
Member
4 years 9 months ago
I agree with some points in your post (re: Aero branding) and disagree with others (no AWD? Bye bye New England sales, where most luxury sales are AWD models) and I’m glad you feel better writing this, but it’s sadly a post about a year too late. Even a Saab purchased out of bankruptcy is dead in the US market in my opinion. It would take hundreds of millions to relaunch the brand in this country and neither YM or any potential savior for Saab has ever indicated they want to do that in the short term. They want to… Read more »
David Lawrence
Member
4 years 8 months ago
Yes, it is a year too late, and probably 5 years too late. And like the previous poster said, I agree that the original Saab 99 customers migrated to Subarus. Then there are the original 900 turbo customers. My guess is that crowd went to BMW when GM bought Saab. That leaves core Saab nuts (like me), who are few in number, and who were willing to wait and hold out against hope that Saab would produce something that would capture their imagination. (Like I did). As that crowd aged and got richer, they looked for somewhere to go after… Read more »
Allan B
Member
4 years 9 months ago
There has been a lot of talk about Saab being a “storied” brand. Well, think of this as the end of the second act. The villain has given his soliloquy announcing that his triumph is near complete; ie, “The bell invites me, here it not Duncan!”. Or to put it another way, Siegfried has been slain. Or, if you must, Vader has told Luke “I’m your father!” and then cut off his hand. Donkey doesn’t recognise Shrek any more, and so on. In the Saab Saga, Jim Cain has fired his poison press release, slaying the flawed hero Sir Victor… Read more »
Saablime
Member
4 years 9 months ago

In a somewhat related topic, God bless all the people who continue to bombard the GM Facebook page with Saab posts! I am loving it! Keep the flame, brothers and sisters!

http://www.facebook.com/generalmotors

RS
Member
4 years 9 months ago

GM can still give someone the right to assemble the NG 9-3 and 9-5 in THN if they wanted to…

Martin T16s
Member
4 years 9 months ago

Well our dealership in the UK today became the latest victim of this dreadful mess…..the whole dealership closed down today and went into administration. Within an hour we were all out! 3 of us that worked there between us have 98years of experience and dedication to Saab! What a dreadful Christmas this is going to be for the Saab community.

Angelo V.
Member
4 years 9 months ago

M-A-H-I-N-D-R-A ?
Mahindra has approval from the EPA to begin selling pick-up trucks in the U.S.—-but apparently, a dealer negotiation with a distributor fell through—-and I have to believe if Mahindra is the biggest player in India, perhaps with the deepest pockets—-buying into Saab might be a smart decision for a myriad of reasons.

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