**Updated from Di – Brightwell shows optimism , first in line for Saab they say!

Zamier Ahmed, board member of the Turkish company Brightwell Holdings spoke to ttela.se and sounds pretty optimistic when it comes to the acquisition of Saab. He even claims that GM is positive to their attempt. I’d be cautious how big their chance really is, after all this is just one party among others who are interested in Saab. Still, it is ecouraging to read that there are still parties showing real interest in Saab.

In six months, Zamier Ahmed followed Saab’s development on the Turkish investment company’s behalf. Brightwell Holding, which operates globally with an expressed interest in the environment, wants to buy Saab for two main reasons, according to Ahmed: for the well-known and quality brand Saab, and for the most advanced technology available in the company.

– The potential of technology from including an environmental perspective fits very well into our policy, says Ahmed to TTELA on Tuesday.

Then wait Brightwell on responses from the receivers as to when a meeting may be required. Then hope Brightwell able to find out exactly how much of the Saab you want to keep in Trollhättan.

– We definitely want to keep production in Trollhättan, but need to look at exactly how much. But all is not inconceivable, says Ahmed.

During the past six months, he has been in contact with Victor Muller, with the hope of a share or a purchase of Saab as a whole. But, as Ahmed says, Muller chose to stick to the Chinese investors.

– I’ve also been in contact with GM during this process and they have been very positive for us, says Ahmed, who believes that the U.S. production line at will be very welcoming to a Turkish purchase of Saab.

– Our government also supports this fully. We believe that Saab could survive and with the right leadership to a bright future, says Ahmed, who mentions Saab’s supplier chain that likely “fragmented and highly corrupt” and is one of the measures Brightwell need addressing.

Brightwell Holdings previous experience in the automotive industry can be found in an acquisition in 2010 of a European electric car, and ongoing negotiations with an American car manufacturer.

– I can not mention their names yet, no.

”””””””””’
From Di.se tonight: GOOGLE Translated!!!
The Turkish investment company Brightwell Holdings has more chance than China Youngman to buy bankrupt Saab. It believes the board member and spokesperson Zamier Ahmed. And he does not describe Victor Muller’s leadership in the sweet words.

Bankrupt Saab Automobile has attracted a range of stakeholders, including Chinese Youngman purportedly of today’s industry return to Trollhättan in the days to negotiate with bankruptcy trustees, Anne-Marie Pouteaux and Hans Bergqvist.

But they are not alone in wanting to buy Saab. Investment company Brightwell Holdings, based in Istanbul, is now awaiting responses from the receivers to get to a meeting.

“We are waiting for a signal from the receivers so that we can start discussions with them,” says Zamier Ahmed, Director and spokesperson for Brightwell Holdings, which is focused on investments in energy, transport and innovative technology.

Just before the turn of the year, he told TV4 West that the company has had the eyes of Saab Automobile over the past six months and had discussions with both the CEO Victor Muller and the former administrator Guy Lofalk.

Brightwell Holdings has previously expressed an interest in both technology and the Saab brand, but is now clear that they do not want to buy only part of the bankruptcy estate.

“We are interested in the Saab, not of small components such as just brand. We understand completely and keeps Saab brand heritage, its history and the high quality of products, “said Ahmed Zamier.

The aim is to continue to operate the Saab brand and to continue production in Trollhättan. To what scale is too early to tell, says Zamier Ahmed.

“We need more knowledge of the company’s structure before we can answer that. Some parts of the devices we would need to produce in other ways to save costs. ”

According Zamier Ahmed, a careful analysis of what went wrong with Saab and why it was so heavy losses.

“In the end, the company was very poorly managed. I will not mention any names. But if you have something as important as Saab Automobile with its heritage, its brand and a high quality product, so I see no reason why you can not keep selling the product, in the sense that you do not take care of business in a very, very bad way, “he says.

Saab Automobile has been run by Victor Muller, so what you say certainly throws a shadow over him?
“He has been chairman and CEO as of course the responsibility lies with him in the end, just as it would if I or someone else was in his position. Mr. Muller has a background in the automotive industry. To use an example: If you have heart trouble, go to a cardiologist, not to an orthopedist because he can not help you, “said Ahmed Zamier.

Do you have expertise in the automotive industry then?
“Yes, we do. Within our organization we have very experienced people from the automotive sector and companies like Ford and Jaguar Land Rover. We have knowledge of the entire process of production of cars, “said Ahmed Zamier and mentions Brightwell Holdings’ stake in the small French electric vehicle manufacturer Tilt.

What are you prepared to pay for the assets of Saab?
“It would be wrong of me to say it, because we are in this situation do not know what that is for sale.”

Brightwell Holdings has also been in contact with Saab’s former owner, General Motors, which earlier put spanner in the works for a Chinese takeover. As TTELA reported on Wednesday Zamier Ahmed believes that the U.S. production line at will welcome a Turkish purchase of Saab.

“GM is a major supplier to the current Saab models, so we need to know if they will continue to accept and deliver these components. We have had favorable discussions with them. ”

Do you think you have better chances than Youngman to pass from GM?
“Yes. GM has a very well established production of automobiles in China. It would not be in their interest to let Saab go to China because there is a conflict of interest there. ”

Belfast_Saab
Member
4 years 8 months ago

Worth following, can see GM preferring euro purchase than Indian or Chinese. Curious mention of supplier corruption -in Sweden? Maybe, but surely not a material concern to a bidder at this stage?

hans h
Member
4 years 8 months ago

The translation is wrong. The supplier chain is damaged, not corrupt.

CSD_ChineseSaabDriver
Member
4 years 8 months ago

Turkey not using Euro (yet).

turbokalle
Member
4 years 8 months ago

I like the last couple of days reporting! This year has started out well! Ricky Gervais hosting the Golden Globes once again :), Kimi back in F1 and positive Saab news! 🙂

turbokalle
Member
4 years 8 months ago

Those smileys sure look childish, don’t they! : )

Kyle Merrihew
Member
4 years 8 months ago

great news! I would love to see the saab name and logo survive….

Angelo V.
Member
4 years 8 months ago
Me too—-though I’ve also seen speculation that the Phoenix platform might get sold to another company for production—-even if the Saab name can’t go with it. It’s possible there might be legal trouble in keeping the Saab name depending on who the buyer is. Of course, I maintain that if the Saab name is taken away, the new company can be “BAAS” which is Saab spelled backwards and pronounced “BOSS.” On another note, the name “Phoenix” would be nice, and appropriate too—-but the asshats at GM would probably lose their mind over that too since that name was used on… Read more »
Kyle Merrihew
Member
4 years 8 months ago

very true….i wish there was a way to develop a new platform for the cars sooner if the company were to survive….then GM would no longer be a problem

visserjr
Member
4 years 8 months ago

They are talking about “US production line”. Does that mean, there is still hope for the 9-4 also???

Baver
Member
4 years 8 months ago

Unfortunately, the 9-4x was made in Mexico, not the US.

Chicago Swede
Member
4 years 8 months ago

I have never spent so much time praying in my life! I really hope someone is listening up there this time!

Belfast_Saab
Member
4 years 8 months ago

That makes more sense Hans, thanks for that.

saabserb
Member
4 years 8 months ago
I still have doubts regarding the Turks. Anyway on SAABblog I found the list of known bidders, and here it is (with some comments from my side): 1. Youngman – First in line, already spent money on SAAB without getting anything in return. Seems to want to continue with SAAB cars and are interested in the platform. Claim to own it or at least parts of it. Got the big NO from GM. My “want them to buy SAAB” mark: 3 stars (out of 5) – Have money, have good will but not sure about the final outcome without GM’s… Read more »
Angelo V.
Member
4 years 8 months ago

Spot on and a very entertaining post. I’m with you—-Mahindra would be ideal.

Snowshoe
Member
4 years 8 months ago

Financial muscles is a must in order to regain the trust of the SAAB customers
Lack of trust that SAAB would survive is the root cause to the downfall.
The customers must belive that the new Saab is here to stay, that they have enough funds to keep “saab” alive for the number of years it will take to build up sales numbers.

dezzer
Member
4 years 8 months ago

again…with you in every aspect…..7. GM regenarate SAAB after seeing so much potential interest

CSD_ChineseSaabDriver
Member
4 years 8 months ago

This Chinese report says today that even BAIC and SAIC are on the list:

http://auto.163.com/12/0104/08/7MTNJQLI00084TV6.html

dezzer
Member
4 years 8 months ago

who are they then?

CSD_ChineseSaabDriver
Member
4 years 8 months ago

The reporter had some talking with some people from BAIC, SAID, DONGFENG and got the information.

saabserb
Member
4 years 8 months ago

Either of them would be dead of SAAB. Why in hell would SAIC want SAAB? The factory are of zero interest for them. Why would they need Phoenix platform, when they cooperate with GM?

alwaysSaab
Member
4 years 8 months ago

The Chinese report mentioned Koenigsegg as another contender, among many other interests, as well.

Just want to see the brand revived stronger than before and I have another chance of buying another Saab.

Thylmuc
Member
4 years 8 months ago
Another thought on Magna: They do have a production facility in Graz (where inter alia the 9-3 convertible was built). While they might be interested in getting another assembly line, they would then of course be in full charge to get it filled by outside orders. Recent development has shown that this is not as simple as it might sound. Aston Martin intends to relocate the Rapide production to their main facility, SAAB is also gone from Graz, and two competitors have given up already, i.e. Karmann and Heuliez. So, having a flexible assembly line as such does not help… Read more »
Rico
Member
4 years 8 months ago

My frank opinion: I favor the Indians instead of the Turks. It would be a dream if Saab would go the same way like Jaguar to Tata.

Turkey may have had money, but I do not know to what extent they understand the context of the current automotive industry.

robertp
Member
4 years 8 months ago

In conspiracy mode now: He has been in contact with VM and with GM. Did GM interfere in the whole situation and wanted to go Saab broke? Get rid of VM, get rid of the Chinese and manipulate into a Turkish deal.
Not much of a market share GM now has on the Turkish market. The Turkish government is also positive. You give some (Saab technology), you get some (market share).
I think the word ‘corrupt’ should be damaged, but not in al perspectives.

kochje
Member
4 years 8 months ago

Hopefully at the end of all this the complete story will surface.
It will be the basis of a good book and even a movie.

Kittciokas
Member
4 years 8 months ago

I prefer Mahindra. Then Magna, Youngman, Koenigsegg (i believe they shown interest), Brightwell and then Dongfeng.

TonymacUK
Member
4 years 8 months ago

That`s my list, too.

maanders
Member
4 years 8 months ago

I think that is the preference order I would have too, but I am surprised to see people keep mentioning Koenigsegg in these lists. If they pulled out when they did in 2009 because they did not feel the business plan could still work after all the delays, why would they be interested now when the situation is much worse than it was then?

TurboLamko
Member
4 years 8 months ago

I prefer someone that will Save Saab and want them alive!! That’s it!

kochje
Member
4 years 8 months ago

+1

golfhunter
Member
4 years 8 months ago

Who is lying ? I don’t understand the turkish strategy
http://saablog-in.blogspot.com/2012/01/turkey-no-way-for-saab.html

kochje
Member
4 years 8 months ago

That article is describing contacts with the Turkish administration two years ago.
Now it is a private investment company, operating globally, which shows interest.
That the basis of this company is Turkish is in my opinion not in contradiction with the point of view of the Turkish authorities in the past.

Marque
Member
4 years 8 months ago

that article contains the following:
“Çağlayan said […]. “Apart from this we saw that they have not invested in technology for almost 15 years.”

That was in 2009… So the basically the economic minister declared that there was no technical development at Saab as of 1994. So it seems that no 9-5OG, no 9-3ss, let alone NG9-5 etc. has ever existed. Sigh.

golfhunter
Member
4 years 8 months ago

Yes some quotes at the end are old but the general tone of this article is quite pessimistic and means that all those turkish affairs are the fruit of speculations . Nothing concrete .I notice that Brightwell are the only one to talk with the media currently . I wonder why .Maybe because they know or feel that they have less chance to succeed than Mahindra so they try to exist through the media to influence the administrators .

Wittendorff
Member
4 years 8 months ago

I prefer the one that will keep production in Sweden and the brand alive – and I don’t think the Turks will do that or be allowed to use the SAAB brand. And then what? Then we will have Swedish technology in a domestic Turkish brand

Ricky
Member
4 years 8 months ago

All’s well that ends well while SAAB keep alive

Wittendorff
Member
4 years 8 months ago

I prefer the one that will keep production in Sweden and the brand alive – and I don’t think the Turks will do that or be allowed to use the SAAB brand. And then what? Then we will have Swedish technology in a domestic Turkish brand, which is as far from a true SAAB as a BAIC C60.
SAAB needs to be reorganized, with new models and a new business plan. But it will have to keep all the small things that makes a SAAB a SAAB.

kochje
Member
4 years 8 months ago

Have faith in the administrators as well. In the earlier post from them they just give the arguments you mention as well.
So they will do whatever they can to find the best possible solution for employees, for Sweden, for the creditors and for us; the Saabists.
That is also their only hope to get as much as possible for the company.

tianalfred
Member
4 years 8 months ago

“Brightwell Holdings previous experience in the automotive industry can be found in an acquisition in 2010 of a European electric car, and ongoing negotiations with an American car manufacturer.”
It seems the European electric car he refers to is French Heutliz, which has been known as assember for the Peugeot 206 CC, Nissan Micra CC and Opel Tigra TwinTop.

ivo 71
Member
4 years 8 months ago

It’s Heuliez. See my comment below.

Ivo

SaabKen
Member
4 years 8 months ago

This Rod Stewart song is ringing in my head [LOL]:

http://www.youtube.com/watch?v=hSWp6c86Edg&feature=related

ivo 71
Member
4 years 8 months ago
I’m reposting my comment on Brightwell from Dec. 31: Did some research on Brightwell. It’s, indeed, a Turkish venture capital investment fund which is, probably for tax reasons, registered in the Netherlands (many similar businesses are) but operates from Istanbul in Turkey. It is controlled by a mr. Alphan Manas who is actually a very bright (president of Turkish Mensa and holder of multiple technical degrees), highly respected and respectable figure in the field of various applications of a.o. sustainable energy. Manas is also an inventor of some importance and something of a green technology tzar in Turkey and elsewhere.… Read more »
ivo 71
Member
4 years 8 months ago

Omission: Brightwell now also participate in another French electric-vehicle venture, the Tilter. It has three whels and can be described as something between an scooter and a car. Just google Tilter.

Couldn’t find out about what American automotive venture they are negociating with. Will provide the info when/if I can locate it.

Ivo

lol
Member
4 years 8 months ago

Ivo,
I’m not sure Brightwell at the end bought Heuliez.
I think Heuliez now, is own by Baelen Gaillard Industries , which is a french family owned business.
I’m afraid Brighwell was blocked at the end of the process because there were too few garanties to maintain jobs in France……….;
Maybe I’m wrong, but…..
Not my favorite!

ivo 71
Member
4 years 8 months ago
Heuliez as in the coachbuilder and maker of special purpose vehicles is now, indeed, a part of Groupe BGI but I believe that the electric vehicle, now called MIA (formerly the Heuliez Friendly) has now been put in a separate company which is -at least partly- controlled by Brightwell. But it could be totally different, the MIA could stiil be Heuliez and Brightwell might have set up a different entity building electric cars, I just don’t know. The info on Internet is rather fragmentary and sometimes contradictory. The Tilter deal, however, is confirmed. Brightwell is even mentioned as shareholder on… Read more »
maanders
Member
4 years 8 months ago

While it does sound like a good fit from Brightwell’s interest in green technologies, it sounds again like what VM planned to do back in 2009. Buy Saab, get production going and then along the way pull in more investors. So, the question could be would they be more successful at that than VM was?

Alex740
Member
4 years 8 months ago

I don’t have much faith in an investor that is not a car company with an existing profitable brand. With an investor group, their motivations are in the wrong place and eventually they tire of spending money or run out of it and the brand dies again or just goes to crap. Sebris group and Chrysler is a prime example.

Angelo V.
Member
4 years 8 months ago

That’s a very interesting point. I had all but forgotten Sebris group.

Troll96
Member
4 years 8 months ago
My wish is for any new owner be able to purchase 100% of Saab with their own money. No government loans. No minority shareholders. No outside proprietary technology. No restrictions on its freedom of action. But can this actually happen? VM used to talk about Saab being more nimble in the wake of its rebirth as a non-GM owned company. Yet, at every turn, external entities were able to frustrate what the company was trying to do. Because they had skin in the game and a stake in the outcome. To be different, Saab must make its own decisions on… Read more »
Angelo V.
Member
4 years 8 months ago
With all due respect to VM (and believe me, in my world, he’s due a lot of respect), recent events have shown that being “non GM owned” didn’t equate to being very nimble. I’m sorry, but if a “previous” owner can block a sale the way General Morons did a few weeks back—-they aren’t “previous” enough. Prying Government Moochers away from controlling Saab seems to be more difficult than separating mixed salt and pepper. This is why to me—-paramount above all is keeping the Saab car brand alive by any means necessary—-getting some non-GM technology car platforms pronto—-even if they’re… Read more »
maanders
Member
4 years 8 months ago

I think Saab’s partnerships that they set up themselves would have worked fine (e.g., new engines from BMW, eXWD from the Swedish company, etc.), but it was the outside forces with skin in the game such as GM, EIB, NDO, etc. that seemed to block some of the efforts that would have brought in more liquidity of funds….the one thing that brought Saab to the bankruptcy….lack of enough funds.

Angelo V.
Member
4 years 8 months ago
You’re right. Of course, you’re right. But at this point, what brought Saab to bankruptcy isn’t as important as what needs to happen to keep them alive and emerge from bankruptcy. I know there is a lot of sentiment here—-and I completely understand it—-that Saab must keep a luxury standard, Saab must continue to stay on the high end and compete with Audi and BMW, Saab must be innovators and not offer entry level cars or less expensive cars—-but I assert that sentiment not withstanding, first and foremost, Saab must survive. In a world of choices, there can be a… Read more »
maanders
Member
4 years 8 months ago
I don’t disagree with your point that Saab may have to alter its targets based on its current economic needs. (There have been a number of discussions here on SU in the past about whether Saab needs an entry-level model.) But to say Saab needs to go ahead with no partnerships….I do not think that is possible today for a small car company. For example, Saab does not have the facility to build its own engines any more. True, they customized and tuned the engines they got from GM and were planning to do the same with the ones they… Read more »
Angelo V.
Member
4 years 8 months ago
I agree. I guess my point is that if push comes to shove—-Saabs might initially have to be rebadged versions of existing cars from another global automaker as part of an aquisition (sort of like the 9-2). As far as engines and other components go—you’re right that Saab is going to have to rely on someone to provide much of that, even when a new Saab is developed and built. Saab is going to have to compromise and that includes us—-in the future, if there is a Saab, don’t be surprised if there are 4 cylinder engines without turbos, cloth… Read more »
MeanSabean
Member
4 years 8 months ago

Angelo, I seriously think it’s time you buy an affordable Kia hatchback, Saab cars are no longer suited for you!!!!

Angelo V.
Member
4 years 8 months ago

Or a used Saab 96, 99 or early 900. That’s when they were on the ascent—-not bankrupt (“conincidentally” after offering cars at 50K).

paddan
Member
4 years 8 months ago

Can’t beat the feel of an early 900. Ask the man who owns one.

TonymacUK
Member
4 years 8 months ago

If both Brightwell and Mahindra are awaiting a response from the receivers regarding an appointment, then just who are the receivers talking to?
Also, may be OT, but what will happen to warranties for those of us who bought new SAABs in 2011? Will new owners honour those, because here in the UK, unlike Poland and Denmark, nobody wants to know – it seems impossible to even contact the administrators of SAAB GB. Even now, just like the last 12 months, everything seems cloaked in secrecy.

CSD_ChineseSaabDriver
Member
4 years 8 months ago

If both Brightwell and Mahindra are awaiting a response from the receivers regarding an appointment, then just who are the receivers talking to?

===

Exactly.

I believe it is BAIC, YM, SAIC, in this order.

maanders
Member
4 years 8 months ago
Hmmm…..latest update where he says they need to study why Saab got to this point as he thinks it should have worked with Saab’s heritage and their quality products. Hopefully his study will show that it was not all just bad management, but all the hurdles that were put in the way by the EIB, GM, etc. With limited cash and attempts at new investment blocked, there was little money for advertising which impacted sales to the point that they did not ramp up as fast as hoped. I like his belief in Saab, its brand and heritage, and belief… Read more »
maanders
Member
4 years 8 months ago

If they can bring both the expertise he claims…..and the cash needed….then it might work.

GerritN
Member
4 years 8 months ago

OT, well sort off:
http://wheels.blogs.nytimes.com/2012/01/03/with-ownership-of-corporate-parent-reportedly-in-flux-lotus-cars-awaits-a-resolution/?ref=automobiles

Lotus in danger of becoming obsolete?
I hate to see Lotus disappear, although I’m one of those ‘cross shoppers’ mentioned at the end of the article that got a Boxster instead of an Elise. Like Saab Lotus is one of those car brands that makes the car industry more interesting.

hans h
Member
4 years 8 months ago

Lotus also have a connection (of some sort) to Youngman. Coincidence?

900jubileum
Member
4 years 8 months ago

I am stil sceptic to this turkish company Brightwell, but who knows? It can be good or maby not… We can just waint and see and hope that all this lead to something good for Saab in the end.

zippy
Member
4 years 8 months ago

Saab needs an owner with billions and the only one I can see with this kind of money is Mahindra. Anything else is a total lost cause.

Bring on that new 9-3 (900?).

golfhunter
Member
4 years 8 months ago

+900 🙂

Mark
Member
4 years 8 months ago

+900 is better. +9-3 only equals 6!

Khrisdk
Member
4 years 8 months ago

Wouldn’t that be: 9^3 = 729?

Oh well..900 is better anyway 😉

dezzer
Member
4 years 8 months ago

I think it’s time for all concerned to show there hands….who is up for it and who is just play acting !!

CSD_ChineseSaabDriver
Member
4 years 8 months ago

Maybe all the serious parties are required by the Receivers to keep their mouths closed before the BIG BANG NEWS announced.

I believe there is certainly a DEAL in the coming months, SAAB will be OK OK AND OK no doubt.

dezzer
Member
4 years 8 months ago

CSD…do you live in China…if so get yourself around to Youngmans place and get an answer !!!

CSD_ChineseSaabDriver
Member
4 years 8 months ago

No. But I can email them : )

nichell
Guest
4 years 8 months ago

A Turkish company with an English name?(Brightwell..). What gives? Just a rhetorical question, I haven’t done any research on them. If they’re Turkish why are they hiding behind an English name. I guess there are ‘German” Co’s with non Germanic names.

Thylmuc
Member
4 years 8 months ago

Aren’t we soooo international again today ;-)?

I know of an English company (producing horse tack) by the German name “Neue Schule” (new school). The owner told me that in riding, everything coming from Germany is automatically considered to be good, by English riders (ridiculous, if you ask me). Austrian company ÖMV (Österreichische Mineralölvertrieb) changed its name to OMV, since the O Umlaut is not available on all keyboards. Etc.

Jelmer
Member
4 years 8 months ago

I tend to believe there is a verry quiet well fed Swedish Norwegian rabit in a hat somewhere waiting to come out… but thats whishfull thinking i guess…!!!

tianalfred
Member
4 years 8 months ago

about relation among saab and lotus, also hawtai, proton and youngman, SAIC, i post a graphs on gallery section on SU, not sure been deleted or not. even proton shows interest in saab. but now proton is trying to tie up with hawtai, saab’s previous short term parner.

zippy
Member
4 years 8 months ago

Its GM we obviously have to please and I seriously dont think they want to see Saab survive.

wpDiscuz