Keep Calm…
March 8, 2012 in Off-Topic
You know the rest.
Not much left to say right now besides that, however I found this fun little video to divert our attention for a few minutes. If you ever wondered where the poster came from and why it’s so famous today, there’s a very short video after the break which explains it.
As a bonus, if you’re quick enough, you’ll spot an OG 9-3 (possibly NG 900).


















StefanH STHLM (www.bmsg.se/saab sales.pdf) said on March 8, 2012
Great story, great video, fantastic book shop.
Thanks for sharing.
StefanH STHLM (www.bmsg.se/saab sales.pdf) said on March 8, 2012
But there might be an copyright issue in here, when changing the crown for a griffin. Hope not.
Jeff said on March 8, 2012
The reason a bookstore can sell an image they never created is that it’s over 50 years old and thus available for fair use. That we parodied it and made it our own makes it even less an issue
Just enjoy.
StefanH STHLM (www.bmsg.se/saab sales.pdf) said on March 8, 2012
Alex said on March 8, 2012
I’d like to buy that hoodie – any chance? However, I’d prefer a male version in a dark color. You should add it to your spreadshirt shop.
GerritN said on March 8, 2012
I’d like to buy that g……..Nope, I’m not going there……..Down Boy!
mazaratti said on March 8, 2012
Yesss…, I saw the 900II
Mark said on March 9, 2012
Here you go:
http://www.keepcalmandcarryon.com/keep-calm-and-carry-on/gentlemens/keep-calm-carry-on-gentlemens-navy-blue-hooded-top/
Alex said on March 9, 2012
Yes, but without the griffin, unfortunately
saabluster said on March 8, 2012
Thank you Jeff. I feel calmer for having watched it. Funny that at 2:50 the sign on the wall says “9-5″
guy davidson said on March 8, 2012
worked for the british and the 69 mets…go saab
Bravada from GMI said on March 8, 2012
Actually, it’s a very Saaby video – the climate, the music, the no-nonsense explanatory role, the images that speak to you even if the voiceover was removed.
Thank you Jeff!
Thylmuc said on March 8, 2012
Nice opportunity to thank again, deep heartily, all those who kept calm, carried on, and finally brought us democracy in Germany.
Aero1 said on March 8, 2012
I carry calm where ever I go.
RobinM said on March 8, 2012
Nice find Jeff, great video.
leriksso said on March 8, 2012
Intervju with Rachel Pang, only in Swedish (sorry)
http://www.svd.se/naringsliv/som-att-gora-slut-i-en-karleksrelation_6908351.svd
Chris Ivory said on March 8, 2012
http://www.keepcalm-o-matic.co.uk/d/YT03MDAmYj02MDAmYz1BdmVuaXImZD05NiZlPTQ0JmY9I2MxYmVhMiZnPSNjMTBjMDYmaD1LRUVQJmk9U0FBQiZqPUFORCZrPUNBUlJZJmw9T04mbT1jX2Nyb3duLnBuZw==/.jpg
This one has been doing the rounds for quite some time.
Thorfinn said on March 8, 2012
I put a version of the poster up at work: “Keep Calm and Drive a SAAB” (With the Griffin at the top in place of the Crown). I’ve been asked for copies by other Saab drivers! To make your own, google “calm-o-matic”…it’s free and it’s fun.
Carlo A said on March 8, 2012
I am very calm …. but no news today?
meg haviland said on March 8, 2012
Thanks Jeff for sharing it’s story. Great video
Great way to start the day.
100%Saab said on March 9, 2012
In the US you cab buy Keep Calm and Carry On items at Disney’s Epcot Center in Orlando at the English Pavilion of course.
Baver said on March 9, 2012
I actually saw them at a local grocery store here in Portland, Oregon last weekend at the checkstand.
Toby K said on March 9, 2012
in comparison to this image everything else is franky boring. When I think of “Keep calm and carry on” this lady will be in my mind-along with Saab.