JH
Member

What concerns me the most is: Will NEVS keep the SAAB wordmark? They can of course change the colour, shading etc. but the basic shape is extremely well recognized and has a lot of authority. It would work very well together with a new symbol. Can we get an official word on this?

Baver
Member

My understanding is that the woodmark must be changed, as well. All NEVS got was the name. I believe you can find that info on here, or by googling Saab logo.

phermansson
Member

The word mark will stay the same according to my information!

I think that even though its still called Saab NEVS needs to differentiate what was and what is to come to sort of mark a new beginning… but looking back is very seldom the right way to go…

SaabKen
Member

Hi Tim, when you say word mark, did you mean the font type will remain the same ? (I hope yes)

Baver
Member

This is from greencarreports.com, but I’ve also seen it several other places…
NEVS has announced that although it holds the rights to the Saab name, the present logotype will not be used–so Saab may well be rebranded to fit in with the new all-electric plan.

Baver
Member

Heck, it’s on NEVS’s website…
NEVS has signed a licensing agreement with Saab AB regarding the rights to use the Saab brand name for its future vehicles. The vehicle manufacturing company is named National Electric Vehicle Sweden AB, “NEVS”. The vehicles and related products and services will be named SAAB. The present logotype will not be used.

Baver
Member
SaabLife
Member

Such an amazing website, almost drives me to tears.

I so often forget that I can make a better website in ten minutes…for $20 usd.

hilmar
Member

Well, it would fit. Some environment friendly and global connection to the Saab brand name you find on the NG 9-5.

Baver
Member

Never forget the past, Tim.

Bengt
Member
I would suggest that, if not possible to use the old Aieroplane logo (remember that the SAAB company was founded in Trollhättan 1937, 75 years ago), the we should propose the famous and powerful Trohhättan City Logo, “STRÖMKARLEN” (Man of power), cut in to a huge granite block att the upper waterfall damm in town. This magnificient sculpture reminds of the early days Trollhättan where also the Natinal Hydro Power caompany “Vattenfall” was started and the subsequent construction of famous hydro power stations, waterfall taming and the Locks for ships traffic on the canal. If you come to THN next… Read more »
Peter Gilbert
Member

STRÖMKARLEN is an interesting symbol and is similar to the Cadillac emblem without the fist!
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SaabKen
Member
“The important thing for us is to have the Saab name,” a NEVS spokesman recently told just-auto from Sweden. “The Griffin logo is not that important…because we want to build our own identity.” Yes, of the two, the SAAB brand name was/is the core raison d’etre for NEVS to want to acquire the company. The Griffin logo, while very much tied to the brand identity for many people (incl. yours truly) would be a loss to those of us who like it, it’s more dispensable regardless of whether they acquired the rights to use it or not. But I would… Read more »
dcpattie
Member

What about the logo type – does the font also need to change?

I liked the Griffin but Phoenix concept looked great (at least the front end) and did not use the Griffin. If that was the “front end / grill” of the future for Saab than I would so wow and continue!

GerritN
Member

OK, with the risk of stepping on some toes…..

……..WHO….CARES!……….

Sorry Jason, always like your well balanced comments, so no personal attack intended. I think there are more important issues to resolve than what kind of logo to use.

Btw, the Tesla S is a pretty pretty car. If NEVS ever comes out with something similar for half the price, then I’m game.

Baver
Member

The Model S is a nice looking machine. I almost plunked down $5K a couple of years ago for the ability to purchase one – but when you look at extended battery range and all of the goodies, you are up to a $75K car. Too rich for me.

ryanonsrc
Member

Actually, branding is an important issue that we all need to understand (as this is something that NEVS absolutely needs to get right – should a rebirth ever take place). And to be honest, I was interested to hear VM’s perspective on this.

That being said: the Tesla Model S is indeed a work of beauty. Being among Tesla’s stomping grounds, I’ve seen a few Model S’s driving around. I’ve also seen some Karma Fiskers as well but to me the Model S’s are much nicer looking.

Karl Ask
Member

Please stop the Spyker Muller story!
Only good Saab Nevs news please!!

saabguy70
Member

Just to mention, By the end the Griffin was flying off the 2000’s 9-5 and 9-3 ,hence people bought stickers and other ways to keep in place. I have yet to see a airplane logo type , fly off and two stroke or v4 Saab.

If feel the Griffin wanted to be let go, that was it’s way of showing it’s wants for freedom!

The airplane logo is a very cool logo and can hold it’s own!

hans h
Member

Well written! 🙂

Angelo V.
Member
I’m in the camp that is happy to say goodbye to the griffin. I think it overstayed its welcome anyway. I like the SAAB logotype—-I wouldn’t even go back to the airplane logo. If NEVS is not allowed to use the exact font for SAAB (duplicating the old logotype) they should just pick a new, similar font and stick with a simple SAAB identification. Only thing that rubs me the wrong way—–is the notion that the departure is simply for them to forge their own image—-based on electric vehicles. I don’t think I’m going out on a limb when I… Read more »
SVAB
Member

Nothing says innovation like a prop plane logo from the 1930’s. Kind of explains why spyker has such a stupid looking logo. Whats up with this guy and propellers?

Stick with the type logo and stay true to clean scandinavian design.

SaabKen
Member

+1. I’m happy with this:
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TonymacUK
Member

So am I, definitely!

kochje
Member

Just agree 🙂

Ian Brade
Member

Maybe they should call it ‘ eSAAB ‘… 🙂

SaabKen
Member

Or “SAABe” (pronounced Saabie)

Ken H
Member

In a way Muller succeeded. The griffin is indeed gone…

74StingSaab
Member

pretty much

bpsorrel
Member

Although I liked the Griffin, I’m not bothered about it not staying. The font for Saab is very identifiable and would be nice if stayed. As for logo, the plane logo is good, if a little contrived for modern usage. I would think NEVS will create something modern and with an “electric” theme… 🙂

Allan B
Member
To paraphrase Bill Clinton: it’s the name, stupid. The SAAB/Saab wordmark is what it’s all about. I have a Griffin-era Saab, and I like the logo, but the Griffin is really of no significance next to the Saab name. Besides, as we all know, Trollhattan is in Vestergotland, not Skane. So it’s not as if there is a deep connection between the home of Saab and the home of the Griffin. It was cut when Saab was divested from Scania. It’s time to take the Saab name forward. The more I hear about Nevs and their approach, the more I… Read more »
Allan B
Member

Bugger. Spelled Vastergotland wrong, didn’t I. Plus there are no Swedish letters on this keyboard either 🙁

Trued
Member

This time I agree with VM 100% the Griffin logotype was never right for SAAB. Good for Scania Trucks but not for SAAB. Well it is all history now but lets hope NEVS go for the historical correctness. The links above goes to the who logotypes I did out of the Province of Västergötlands Coat of Arms.

Allan B
Member

Trued, those links don’t work. Are you able to post the logos somewhere else and try a new link?

paddan
Member

Goodbye Griffin – don’t let the door hit you on the way out. Now, about Saab…

andyb
Member

I think any association with jets and the SAAB logo is a bad idea its exactly the opposite of what NEVS is trying to do . SAAB is about caring for the enviroment as well as its other facets.

Angelo V.
Member
I hate to admit it (because I have a certain disdain for ecoweenies) but Andy is right. If the idea (flawed as it is) is to position Saab as a company who is “saving the planet” then there shouldn’t be jets or airplanes associated with their logo. A simple SAAB will do. Now, I take exception to the idea of shunning internal cumbustion engines (including those oh so fun turbos) in this “march to save the world.” But if that’s what they’re doing….then goodbye Jets. The new theme could be “Born from Jets, Adopted by kooky tree huggers.”
andyb
Member
Angelo,I have been a Saab man for over twenty years now but that does not stop me from looking to the future . Saab has a future and its one I am more than happy to go along with you cannot stand still ,I love turbo charged engines ,in fact the engines I work on make Saab turbo chargers look like toys, but as steam had its day so to the internal combustion engine .There will be an overlap but as better technology is developed things will change and I would rather see Saab leading the way as it did… Read more »
Angelo V.
Member
The question becomes, how long will that overlap be, and will there be victims who look like idiots, including GM for the failed Volt, Fisker…NEVS? The key is the overlap. There is enough oil to power automobiles and trucks for a few generations at least (six decades or more). Many of us don’t believe that driving these gasoline powered cars is causing the destruction of our planet. Let’s not even get into that debate here, because the two sides are very unlikely to change each others minds. But the bottom line is that if the cars we love today are… Read more »
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