History: SAAB Logo through the years
January 14, 2013 in Editorial
That Saab has had a wide range of different logos is no secret and sometimes one might wonder what they were thinking. But if we keep in mind that NEVS are trying to create something that will probably last for many, many years the logo which is found on a number of key places in the car such as the steering-wheel, wheels and the bonnet need to be time-less. In other words they need to work just as well today as 10-20 years from now regardless of how fashion develops.
Less is More were the prevailing words yesterday as the new logo was introduced. But NEVS logo is actually nothing new, well we all knew that but almost an exact replica of the logo existed on SAAB cars from 1981-1984, mainly on the SAAB 900 version.
The only difference back then, was that it was white on black compared to todays silver on white.
I think all of us loved the SAAB wording on the steering wheel of the new 9-5 and 9-4x when we first saw it. But in fact that way of writing SAAB in that location was nothing new. The original idea dates back as far as SAAB 96 year model 1968.
A big thanx to Ákos Égő and Peter Bäckström for the Photos and history details!