NEVS offer test drives on several Swedish locations

National Electric Vehicle Sweden AB, Nevs, states in a short press-release today that they now are taking the customer relationships for SAAB-cars a step further on the Swedish market. From end of April, customers will be able to test drive the new SAAB 9-3 Aero on more then twenty locations in Sweden, from northern Norrland to southern Skåne.

Nevs started the sale of 2014 SAAB 9-3 Aero on their website 10 December 2013, and already at that time it was clear that parts and service was provided by SAAB Original Service Centers in Sweden. Customers have been able to test drive the new SAAB at the factory in Trollhättan since January.

Nevs sales and marketing manager, Jonas Hernqvist, says the sales are made as before via Nevs website www.saabcars.com and Nevs will present the locations they can offer test drives from soon.

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Angelo V.
Member
2 years 6 months ago

This is a great move by NEVS. One of the advantages to being small is that you can make your customers feel that they’re getting personalized treatment—-not just being a number, but being a client. Hopefully the 20 locations where these test drives can occur are going to be staffed/trained to act as ambassadors for NEVS and in turn, Saab. I love hearing this news.

tombalas
Member
2 years 6 months ago

Good thing NEVS isn’t based in the USA, otherwise state dealer franchise laws would prevent direct sales (ala Tesla).

Angelo V.
Member
2 years 6 months ago
Yep, gotta play by the rules or try to change them. In this case, I don’t see Tesla getting some of these states to budge. 48 states have laws on the books already that in some way, interfere with direct sales. Some are stricter than others. In a lot of ways, I think direct sales would benefit the customers, though there are some who believe that the people servicing the cars should be detached from ownership to prevent conflict of interest (less chance of a cover-up if there’s a known defect for example—-though as we see with GM, seems like… Read more »
theSandySaab
Member
2 years 6 months ago

Can someone explain this thing with the US car dealer laws, in detail? Angelo or someone. I just don’t get it. It is supposedly for consumer protection???

I’ve been to 2 Tesla “galleries” and they can explain the product in detail, but are getting very nervous when I’m asking for the price – “Sorry Sir, we cannot tell you that, we would be breaking the law”…???

Again, I’m not criticizing as I don’t understand the “dealer-only” model, concept or the purpose…

Someone?

Angelo V.
Member
2 years 6 months ago
http/www .outsidethebeltway.com/an-automobile-showroom-where-you-cant-buy-a-car/ SandySaab: This article explains a lot. My take on it is that there aren’t a lot of good reasons not to allow direct sales—-but that there are a lot of powerful people who don’t want that to happen. Dealership lobbies are extraordinarily well funded and back politicians in both of our major parties. It’s going to be very hard to convince these people to vote to allow direct sales and turn their back on the car dealers and associations. One argument made is that the dealers mean more competition—-while manufacturers would fix prices. Well the fact is, manufacturers… Read more »
theSandySaab
Member
2 years 6 months ago
Thanks Angelo for the link and info. Still, as a EU citizen it seems weird that in the “land of the free, home of the brave” this sort of private enterprise entity protection is accepted. I don’t get it how the car dealership lobby has got that far into the legislative branch. Can’t come much further from “free enterprise”. I can’t see anything in this that protects the consumer, but rather the dealers. That they employ people and their families depend on that structure is obvious, but holds true in ALL business activities. Also, any dealer replacement model would have… Read more »
tombalas
Member
2 years 6 months ago
Think of it this way. The USA has 50 states, and each state is broken up into political districts at the local, county, state and federal level. Each and every one of these political subdivisions has at least one car dealership, often times dozens. And each dealership owner is a multimillionaire who donates money to the politicians to make sure the laws are kept in place to help them stay multimillionaires. Elon may be rich, but he is nothing compared to the thousands of rich car dealer owners dispersed throughout each and every political subdivision. In the USA, money is… Read more »
Angelo V.
Member
2 years 6 months ago
You make a good point Tombalas—-50 good points actually. There’s no federal clean sweep that Elon Musk can buy—-that would help this situation at all. Heck, even if he got the Supreme Court on board to rule that these dealer laws the states have are unconstitutional (never going to happen, but even if it did…) the appeals process would drag this out for years and years—-we’d be off electric and into fuel cells or something else by that time! And for him to fight one by one to overturn state laws is futile too, in my opinion. The Chicago Tribune… Read more »
DonL
Guest
2 years 6 months ago

This is great News! This is what Saab is all about.

Over time, I truly believe the sales model for cars will eventually change, and move into the modern age. Whether dealerships embrace a new form, or cease to exist, is anyone’s guess. Tesla/Saab are the beginning of the revolution.

Angelo V.
Member
2 years 6 months ago

Has Saab announced that they are departing from the dealer model? I thought the reason they were selling this way now is just because they aren’t producing enough cars to warrant a dealership network. I figured once they go into full production, they’d be back to traditional dealers. By the way, Tesla might be trying to do something revolutionary, but it’s meeting with mixed results. Some keys states in the U.S. don’t allow for direct sales—-big markets with wealthy potential customers are not participating at this point.

maanders
Member
2 years 6 months ago

If NEVS eventually gets to the production levels they want and plan to sell lots of cars in Europe (and hopefully North America eventually), I think they will have to go with dealers again at some point. They will not be big enough to do direct sales in every market.

erion
Member
2 years 6 months ago

this is old car I love saab but saab must do other 9-3 nevs is nothing but one joke saab is dead all competitor are better

John Warren
Guest
2 years 6 months ago

Jeepers, Erion! You’ve only just joined and you’ve kicked off by running Saab down. What is your MO?

Angelo V.
Member
2 years 6 months ago
Erion: I think the key is pricing. Old platforms can still be successful in the marketplace if the price is right. GM has sold hundreds of thousands of outdated cars (if not millions) by making them value leaders—-dating back to the ’76 Pontiac Grand Prix, later the Oldsmobile Cutlass in the mid ’80s, then the Olds Ciera and Buick Century, which were on ancient platforms. But GM shaved the prices down to a value proposition. If NEVS made the Saab 9-3 a value proposition, they could sell as many as they could make, world wide. But if they price it… Read more »
scand
Member
2 years 6 months ago
The strategy you outline above, utterly failed. Why do you think the Pontiac, and Oldsmobile brands are dead and buried? Buick would be the same, if based on US sales. It’s Chinese sales that kept the Buick brand alive – and I’m sure they weren’t force fed Buick century’s. Producing crap cars that no one born after about 1960 would be seen dead in , is why those brands have failed: they became reverse aspirational. Buick is sort of getting there, but it’s taken ages, and they still barely outsell Audi, but at a way less average transaction price. Besides,… Read more »
Angelo V.
Member
2 years 6 months ago
Scand: Think about it though: Pontiac and Oldsmobile failed AFTER they abandoned that strategy. Oldsmobile totally remade their line and went with a whole new image and new styling and got away from selling value leaders like the Ciera and Eighty-Eight. It’s funny how Volkswagen did so well worldwide with the Beetle, including in the U.S. Then they decided to raise the stakes with the Golf/Rabbit, Scirocco and Dasher and fell flat on their face. They tried the Quantum and that was a bust too. Seems like whenever Volkswagen tries to go upscale, they flop. But pricing their vehicles lower… Read more »
scand
Member
2 years 6 months ago

VW is one of the most successful car manufacturers on the planet, so they must be doing something right. Granted, the phaeton was not successful, however, it’s platform mates, the A8 and the Bentley are.

To label the VW golf as unsuccessful defies logic. They have made over 30 million, it is the second most popular car in the world, they have sold on average 2000 a day for the last 40 years.

Doug R.
Guest
2 years 6 months ago
Scand :I do agree with you on your point. Saab will need to stay a premium brand for the immediate future.(The current 9-3 is irrelevant.) .. as I will explain. The margins are greater (premium image) and two, the volume or capacity as of today would not justify a lower price car, even with high volume and low margins.. By the way the current 9-3 won’t sell regardless in the USA or else where… Saabs image has been tarnished globally.. From 2009 to present and in reality prior. Introducing the current 93 at any price would be catastrophic. In fact… Read more »
Angelo V.
Member
2 years 6 months ago
“…in , general, car buyers in the premium segment think Saab is dead…” Exactly Doug. Premium car buyers are finished with Saab for now. That’s why the name, which still carries some premium clout—-images of upscale European luxury/performance—-is still a tool to reach sub-premium buyers who would flock to a Saab—-even the 9-3, especially with a facelift. The key is price and product positioning. And a new compact vehicle (hot hatch) that could sell near VW Golf/GTI territory would be a nice niche vehicle too and sell in respectable volume carrying the Saab name. The KIA Sedona minivan that’s being… Read more »
Avelik
Member
2 years 6 months ago
How are you so sure they would save money overall? How much would they lose in total? How much would it cost to build a start-up dealership network? And when you say “start-up dealers” do you imply that all the ex-dealers have stopped operation? Aren’t there still some operating, whether servicing old Saabs or working with other brands (I believe there have been dealers offering multiple brands beside SAAB before the bankruptcy)? So how many are still operating and how many have stopped operation? Do you know? P.S. Too many question marks on a square centimeter, looks a little weird… Read more »
Angelo V.
Member
2 years 6 months ago
Aveik: Going by what’s been written in publications such as Forbes and Wall Street Journal regarding why crumbling car lines still have serious interest from suitors—-because of an established dealership network. The reason that some companies showed interest (in the tens of millions or over 100 million dollars) for failing car lines was simply to buy the established dealership networks—-and if you take issue with that, please contact the business publications for them to clarify. I’ll estimate fifty-six million, five hundred and sixty two thousand, three hundred and forty seven dollars and seventy nine cents as an answer to your… Read more »
Avelik
Member
2 years 6 months ago
56 562 347.79 $ as an answer to which of my questions? Is it how much they would save? Or how much they would lose? Or is it the cost of establishing a start-up dealership network? I understand perfectly that an established dealership network can be of an interest for a company that wants to enter the market or enlarge its presence on the market. If you are a company with a developed range of vehicles with which you expect to make money and you spend only a few tens of millions to acquire a dealership network, that is a… Read more »
Angelo V.
Member
2 years 6 months ago
Sure, because dealers that sold Saabs through the end of 2011 and liquidated unsold inventory during part of 2012 had customers. SAAB customers. Customers buy cars. Dealers sell cars. If NEVS were to re-establish a U.S. presence simultaneous with their efforts in Sweden and China, it would mean Saab was out for about 2 years. A lot of people who bought Saabs in the last 5 years, maybe longer than that—-still have their cars and are potential repeat customers. But if this things drags another 5 years or so, nearly all of these people will be on to other brands,… Read more »
Avelik
Member
2 years 6 months ago
Angelo, I get all of that, I understand that reestablishing would be costly, I get that reintroducing SAAB now would keep some dealers and customers loyal. What I doubt is that reintroducing now would be less costly than doing it, let’s say, 5 years from now. To me it is not that obvious. I’ll explain why. By reestablishing now NEVS would be buying customers, that’s true, but how many are they? You know, the traditional customer base of SAAB was not enough to make them profitable and far not every SAAB customer is a SAAB fan. But even among SAAB… Read more »
Angelo V.
Member
2 years 6 months ago
I would really like to know how many stand alone Saab dealers are still intact and for that matter, if any of the Cadillac dealers have replaced Saab with a different line (unlikely). One interesting aspect of this is that you wanted me to support my opinion by giving you facts about what remains of the dealer network and how much money it would take to stay in business now and retain dealers and customers vs. going on a decade long hiatus and starting over. Of course, I could only guess. But the real point is that I don’t believe… Read more »
Angelo V.
Member
2 years 6 months ago

Avelik: This is interesting reading—-too short, not enough details but still somewhat interesting and on topic of dealers.
http://news.pickuptrucks.com/2012/03/final-nail-in-coffin-for-global-vehicles-usa.html

Avelik
Member
2 years 6 months ago

Sorry but I don’t understand the connection of the article to the subject. Could you explain?

Angelo V.
Member
2 years 6 months ago
It was just a quick read that touched on when Mahindra was attempting to enter the U.S. market a few years ago. Incredibly, Mahindra had gone through what I considered the most difficult part of the process—–getting their diesel compact truck certified for sale in the U.S. by our government agencies. They were about to get certified. Then there was the matter of how to sell it (permission to sell it already satisfied). That was the whole “dealer network” part of the equation. Reading between the lines, it appears that Mahindra might have changed their mind and wiggled out of… Read more »
Avelik
Member
2 years 6 months ago

Thanks Angelo, but I got what the article was about. What I failed to undertand was how it related to the discussion we had, apart from having something to do with dealers.

Angelo V.
Member
2 years 6 months ago

Well, not specifically related but in addition to the dealer connection, it was about Mahindra—-and they were discussed often here on SU when they were in the running to buy the carcass of Saab.

Doug R.
Guest
2 years 6 months ago
Angelo I guess I was implying as of today… We have a difference of opinion about the current 9-3… I think it would, at this point damage Saabs future more… if we are talking about a revamped face lift exterior and interior,including dash etc., and a complete strategy about the next generation Phoenix maybe at $35,000..the face lift may work, as I have expressed before.. My above post was more on facts as of today.. Far as Nevs losing money currently can’t happen on each Vehicle.. This is a small company and not a public one.. Nevs needs to Sell… Read more »
Angelo V.
Member
2 years 6 months ago
Doug: Do you think the current 9-3 is damaging Saab’s future in Sweden/Europe and China? I don’t think it is. In the U.S., I don’t think Saab can be more damaged than they are now. Not selling cars for many years, then coming back with an EV would be far worse for their image than quietly peddling the 9-3. Speaking of which, you say that they can’t afford to take a loss and you might be right about that. But how the heck do you sell the 9-3 at premium prices as you say must happen—–when you’re also saying the… Read more »
Doug R.
Guest
2 years 6 months ago
Sorry Angelo I wasn’t clear on my statement about the 93 price point… I was referring to the revamped face lift. with interior dash etc, upgrades. I do Agree Saab is damaged. I just think The Dealer risk of taking on the current 93 would be high risk for them to fail. Essentially that would be really bad… The new facelift done right may work and fill the void until the brand new Phoenix To be honest Angelo I am lost with Nevs and Saab,, just the truth… I think honestly its China and Electric or bust. This is not… Read more »
theSandySaab
Member
2 years 6 months ago
Just an sideline observation from past times…. As I got one of very few new cars for me, my beloved 900 SE turbo coupe in 1996, collected at the Trollhättan factory, taxfree, driven to Switzerland, my country of residence at the time, I also went to visit Canada. The Toronto Auto Show was on, and to my dismay I saw that ALL cars were massively cheaper, RRP, incl. my Saab, exactly the same model and version. I think it was sold for 23k CAD at the time. It would have been cheaper to actually ship it from Canada than to… Read more »
Angelo V.
Member
2 years 6 months ago
Guys: The policy makers pushing for electric vehicles instead of ICE cars will not be satisfied…EVER. It’s interesting because the potential buyers who are saying they’re ready to embrace EVs are missing this major point about the people driving this revolution. That point is that the end game isn’t to get us all in electric cars—–the end game is to get us out of cars and onto mass transit. They don’t want us to have the liberty that comes with owning our own transportation, whether that is a gas powered car or EV. But they know that can’t go from… Read more »
Doug R.
Guest
2 years 6 months ago

Well Angelo Your certainly right about controlling society…

The powers that be will stop at nothing to have control.. Stripping our freedoms,,, Constitution, Bill of Rights, Ndaa,, Nsa, Tsa, Homeland Security. on and on.. The dinosaur Media , Propaganda. Republican Democrat pyrimidine, Left /right ..

To me its about freedom and Liberty It’s a info war,, Seek the truth its out there.

Very serious stuff for all across the Globe

Avelik
Member
2 years 6 months ago
Regarding the Chinese rejecting EV, there are a lot of reasons for that, both objective and subjective. One of them is that there are no attractive offerings on the EV market yet. Most of the offerings are small city cars or mid-size sedans which in their majority are variants of already existing ICE cars. Most of the EVs are based on budget cars, so they don’t offer anything interesting, their major strength – the low prize, diminishes because the EV variant is at least twice the original prize. There are no premium offerings at all. So the Chinese don’t really… Read more »
Doug R.
Guest
2 years 6 months ago
Avelik I really am not sure what EVs the people have access too.. I know the Government increased the numbers substantially for the license / Reg. lottery contingent they purchased or drive only EVs… i think its pretty sad for the people. Maybe they should start cleaning their manufacturing pollution up. Also the EV battery plants are causing some serious air problems. Google it. As of today the people have rejected it in a grossly profound way… It took the government back.. That said maybe your right the choices as of now aren’t that great.. will see. One way or… Read more »
Avelik
Member
2 years 6 months ago
It is absolutely true that the cars are not the only part of the pollution problem in China (I would say not even the biggest). Without addressing the industrial pollution the problem with pollution cannot be solved. The problem with industrial pollution though, is that it would take a lot of time to be solved. The Chinese just cannot afford to make fast improvements in this area because it would directly affect the economy. They just cannot start closing factories or make expensive improvements to them on large scale because it would affect everything down the chain and affect the… Read more »
Angelo V.
Member
2 years 6 months ago
I think cheap runabout EVs affordable to more Chinese drivers would have a much greater impact on air pollution than a near-luxury entry Saab that will be priced out of the reach of many and be in the bitter spot of too expensive for most and not new and nice enough for others who could afford to spend more for a more modern luxury EV from another manufacturer. Since you’re always pressing me for specifics Avelik—-how many Saab 9-3 EVs need to be sold in China to make a “relatively big” improvement to the air quality in their large cities?… Read more »
Avelik
Member
2 years 6 months ago
What I said about the situation with electric vehicles in China was just an attempt to show a different angle which would put the electric 9-3 in different light, I was just offering different perspective for the things. A lot of people have said that it doesn’t make sense to sell an electric 9-3 in China, that it can’t happen. I made a few explanations of the current situation with the regulations and the EV market to show that it could happen (“could” as a key word here). Not that it will happen, just that it is not as impossible… Read more »
Angelo V.
Member
2 years 6 months ago
Avelik: First, before anything else: I enjoy reading your entries here and try to read all of them—-often more than once. I do appreciate your insight and clarity. Regarding my post that you responded to: I did know what you were saying in your previous response—-and that you were just offering different angles from the EVs in China discussion. I wanted to push it further—-and yes, I do recognize the difference between you not taking a position, just making some conversation—-and me having a strong opinion. And I get that you assert that because you’re not offering a true opinion,… Read more »
Avelik
Member
2 years 5 months ago
First of all, I was not holding back on my opinion. I was further explaining my opinion. I have an opinion that there is an EV market emerging in China. I backed this opinion with the information I have on the matter. I have an opinion that the electric 9-3 can have a meaningful place in this market now (this and next year). I backed this opinion with the knowledge of the electric car offerings currently existing there (the ones I know of). When I said I don’t know if they will succeed I did not say it to hold… Read more »
Angelo V.
Member
2 years 5 months ago
You know, I should have checked the Aztec correct spelling, but Aztek wasn’t caught by the computer I was working on as a misspelled word. I actually wrote it both ways and neither was flagged (old browser?)—and I didn’t bother to check. Anyway, thanks for the response. Unlike others who have expressed negative opinions, I am in total agreement that in a relatively short amount of time, NEVS has accomplished a lot. In less than two years, they’ve managed to do some positive things. Others have speculated that restarting production of the 9-3 should have taken a few weeks or… Read more »
Avelik
Member
2 years 5 months ago
I think you are right about a lot of the things you say about their public relations strategy. This is definitely not the way every other company is acting. From the point of view of an outsider it definitely looks strange that they are going to introduce a new model in the very near future and there is no enough media outreach for the matter. There have been reports in the Chinese media that SAAB will introduce an electric car this year and will sell the conventional 9-3, but it has been just that, no details, definitely not the way… Read more »
Angelo V.
Member
2 years 5 months ago
As I was reading your post, it occurred to me that one little “middle ground” might be to profile a NEVS/SAAB employee—-weekly or monthly (or every two weeks, whatever). An engineer? Sure. The guard at the front gate? Why not? Someone working on assembly? Definitely. You’d go to the website and there would be a section “Who We Are” or something like that. It would be updated regularly, with a new profile. This would be a relatively short blurb—-maybe a photo of the person and a quick paragraph with the person answering a few questions about what it’s like to… Read more »
Avelik
Member
2 years 5 months ago

That is a thing I would be very interested to see.

Baver
Member
2 years 6 months ago

Wow! I agree with Doug, Good post.

John Warren
Guest
2 years 6 months ago

Is it known how many new 9-3s have been sold by NEVS so far?

Angelo V.
Member
2 years 6 months ago

Count your fingers and toes?

John Warren
Guest
2 years 6 months ago

I’m polydactyl – it’s good news then…

Red J
Member
2 years 6 months ago

Next Tuesday you will need more than that to count them all. 😉

Angelo V.
Member
2 years 6 months ago

What’s happening next Tuesday? Are they giving $500.00 rebates like GM?

Red J
Member
2 years 6 months ago

No, next Tuesday is April 1st, and the registration figures for March will be published, as they have already registered 20 cars, Even if NEVS has only registered one car you will need more than fingers and toes to count them.

Angelo V.
Member
2 years 6 months ago

Depends who you are Red—-I’ve heard there are some people with more than 20.

Red J
Member
2 years 6 months ago

And more than 24?

Angelo V.
Member
2 years 6 months ago

No, unless they’re all double jointed and you count that as two each.

Red J
Member
2 years 6 months ago

Warren,
in Sweden you get statistics on the amount of cars registered but not on sales numbers. In Europe, there is a difference between both as people sign the sale contract but they get their car some months later.

Nevertheless, till the end of February 20 cars have been registered, but keep in mind that NEVS will start the delivery of cars to customers in April, so we will still have to wait a whole month to see the interest of Swedes on the 9-3N.

phermansson
Member
2 years 6 months ago

I’d say about 35-45 cars

scand
Member
2 years 6 months ago

35-45 In march? ..or since they started selling on lineup December?

roger
Member
2 years 6 months ago

At least 200 to the City of Qingdao. 31 sold in December in Sweden.
Probably a little less in January and February. My guess is around 250 in total.

RS
Member
2 years 6 months ago

A dumb question maybe: If you buy an Aero or the facelift 9-3 (when it arrives), who is authorizied to sevice them and handle any possible warranty repairs?

Red J
Member
2 years 6 months ago

AFAIK, they have a contract with Orio, so you can go to any Saab garage (at least inside Sweden).

RS
Member
2 years 6 months ago

That would be excellent news. After all there are customer relationships that can go back decades between Saabers and mechanics at former dealerships.

LarsG
Member
2 years 6 months ago
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