Food for thought

Those last few days have been (again) very challenging for a Saab fan. It almost feels like we have been there before – no production, wages postponed, appeal for reconstruction first denied and then granted, even spiced with the brand name issue. From reactions in comments and elsewhere on the net I can see that many fans feel like being in a deja vu right now. But even if I can understand that in some way I tend to disagree. Let me put my thoughts into a few lines. Not so much as a vast editorial, more as food for thought before the weekend.

From all that we have learned from various sources a solution to the financial problems combined with a change in ownership is really that near. Obviously the Vänersborg court also saw that. We should also not forget that the vast majority of suppliers still stay calm. NEVS obviously gained some trust here by giving them some insight in the process. This must not have been easy, especially because of the bad experience some of the suppliers had before. So in terms of a solution being near I would give NEVS the benefit of doubt here.

Another issue that popped up today are the rights to use the name Saab for the cars built in Trollhättan. Saab AB obviously decided to cancel the agreement with NEVS. They did not give any insight in the reasons they had for this but one can imagine a few: it could be a try to avoid being associated with the troubles NEVS is in or even a try to take some influence in the things that are going on. We also do not know if this is a final decision or if the agreement can be revived once NEVS is back in calm waters. In the end it does not really matter. The decision is there so I asked myself what this would mean. And even if I know about the rich history of Saab Automobile and I am hooked on the iconic Saab brand I don’t think that not having the name rights nessesarily means the end of NEVS. Honestly, if I can still drive those fabulous cars that I love I would rather deal with a new name than with a name right owner who threatens to withdraw the rights in any turbulence.

Some may say that the name is one of the key values in Saab/NEVS. But is this really the case? When it comes to cars the name Saab has taken quite a few hard hits through all the trouble, bankrupcy and absence on the market. We were all pretty clear that it needs quite some marketing to get Saab back to proper sales when new models come out. I even dare to wonder if if would take so much more effort to establish a new name than polishing up the Saab name. Don’t get me wrong, for romantic reasons I would prefer to drive cars named Saab for the rest of my life but if the car is still made by the same company, with the same philosophy I would still buy it. And there are quite a few names that could even give us fanatics a cozy feeling. Griffin for example.

Enjoy your weekend, enjoy your Saab.

zippy
Member
2 years 26 days ago

I hate to say this but I was right when I said Saab died in Dec 2011. I will run my 08 9-3 Aero 2.0T into the ground and then get a Volvo or a BMW.

sandborg
Guest
2 years 26 days ago

Audi?

zippy
Member
2 years 25 days ago

Never!!!

Smithy
Member
2 years 26 days ago

It’s not the right time to say “I was right” in the way you mean it. But all this waiting for some kind of information regarding the future is highly frustrating.

Angelo V.
Member
2 years 26 days ago
Unlike an organism that has a life on Earth—-and once it dies here, it’s over—- a company can die and come back. Zippy IS “right” when he says that Saab died in late 2011. This first attempt at giving Saab a new life has failed. Let us hail a possible 2nd attempt and hopefully with a new owner. Only time will tell. By the way—-human organisms, in my opinion and faith, find an eternal life after the Earth life. If there’s a Heaven for cars, no doubt quite a lot f 1960s era Saabs are up there, along with later… Read more »
Smithy
Member
2 years 26 days ago

It’s no more than a matter of definition. The factory is still there, Saab cars have been built since 2011, even if they’re outdated. And a major workforce with many former Saab Automobile workers are still employed at the plant.

Is that really your definition of a “company’s death”? How sad.

I do however like your view on the afterlife.

davidgmills
Member
2 years 24 days ago

There is no afterlife any more than there was a beforelife. Angelo, what were you doing before you were born? If you believe in eternal life, it had to start before you were born.

Angelo V.
Member
2 years 24 days ago

Maybe I was an ostrich Dave, and I came back as a human who likes Saabs.

SaabKen
Member
2 years 22 days ago

😀

Thylmuc
Member
2 years 25 days ago

Pretty light hearted with what you drive. FWD or RWD, I don’t care?

zippy
Member
2 years 25 days ago

A Volvo because they too are built with that Swedishness but possibly a BMW as they are as fun to drive as a Saab (except when it snows!)

Douglas Brown
Member
2 years 24 days ago

Volvos are quite ugly to my eyes. I haven’t seen one that comes near Saab’s styling. Of course, that’s just my opinion. I was quite shocked, when I checked on Saab news. I just couldn’t see it being named anything but Saab. That’s all I have ever known, since my 67 96 3 popper!

Douglas Brown
Member
2 years 24 days ago

Ok, maybe ugly is too harsh a word. Volvos just don’t have the sporty flare that tickles my taste buds. And, I couldn’t imagine Saab being branded with any other name. I hope that NEVS can pull out of this and can negotiate the Saab branding once again. But I’m thinking that this will be the last call, unfortunately.

SaabKen
Member
2 years 22 days ago

+1000

After the 800-series, no Volvos looked good to me. And any of ’em (recent or current new) models that are tarted up just seem so contrived to me. Gimme a 244 GLT Turbo sedan/wagon, a 740/760 GLE Turbo sedan/wagon, or 850 T5/T5R sedan/wagon and I’d be happy.

davidgmills
Member
2 years 26 days ago

In the US anyway, I don’t think Saab’s name is all that bad. Using the Saab name would be far preferable to any other unknown name. Lots of ex-dealers still have their Saab signs up. There would be no cost to the dealers to use the Saab name whereas any other name could involve substantial costs.

900 classic cab
Guest
2 years 26 days ago

Good point

900 classic cab
Guest
2 years 26 days ago
“but if the car is still made by the same company, with the same philosophy I would still buy it.” You see, don’t get me wrong but that’s the problem. It’s not the same company anymore. Many top engineers are gone, the Griffin logo his gone, the main the focus is China, so I’m not so sure about the philosophy until a real new car comes out. At this point they really have to prove themselves. The only thing that keeps me on board and still gives me some confidence is the SAAB name and that Saab AB only allowed… Read more »
roger
Member
2 years 26 days ago

Agree 100%! Without the name Saab I’m out of here. I cannot imagine that Mahindra is interrested in something else than (in this order) the name Saab, the factory and the Phoenix platform.

Doug R.
Guest
2 years 26 days ago
Saab Philosophy you’ re kidding right? Someone please answer this,,, what does Nevs know about building cars????? Let me answer NOTHING>>>>.. The business model was China and Electric.. ” Nevs”, come on… sorry just tired of the nonsense. If the name is done let it die already…. First the iconic griffin now this…. People must be delusional to even think Nevs is going to create some new line and brand, magically keep the factory going,,, Simple fact they killed Saab not even two years in, nothing new, oh prototype of an EV with a 12 year old car,, OK got… Read more »
Matthew
Member
2 years 26 days ago
You don’t have to be so snarky. Saab’s VP Engineering and Product development, Stig Nodin actually worked as an engineer for Saab Auto AB from 1981 to 2007. Kjell ac Bergstrom, VP Quality & Senior Technology Advisory was CEO of Saab Powertrain AB from 2003 to 2012. Not everyone is there but I think they can Build a car. I Think there is a big chance that something new will come out of Nevs in the coming years. I was thinking that the two auto companies were just leading Nevs on till they ran out of money and then just… Read more »
Doug R.
Guest
2 years 25 days ago

Mathew sometimes frustration gets the best of us.

Angelo V.
Member
2 years 26 days ago
When I heard “electric/primary market China” I knew at that point that the name was just about the ONLY thing left. And yes, let us not forget that the Griffin logo is off limits—-so the name Griffin wouldn’t work. If they tried to use a different type of Griffin, they’d probably still be sued, and rightfully so. I like the name Aero if that wouldn’t cause any problems. But truth be told, we’ve reached a point where confidence in NEVS is gone anyway. The confidence was likely based more on faith and hope rather than common sense. They got out… Read more »
Phillip
Guest
2 years 26 days ago

I think you are both missing the point. If a new company takes a majority interest that has much more capital than spyker or nevs ever had and they are willing to invest for the longer term then isn’t that a great outcome and isn’t this what we all want? And there is now a chance that this is what will happen.

Angelo V.
Member
2 years 26 days ago
Phillip: I do get the point you just made and I agree. I guess my point is that Bill Gates can give NEVS his checkbook and say “have at it boys” and unless they developed a new business model, they’d blow through his money like water too. It’s not ONLY about more money to invest over a longer period of time—-unless you have a good plan, that just means the longer time period allows you to lose more money. The thing that is needed is a new direction. The original premise of specializing in electric cars (first, exclusively, then they… Read more »
phermansson
Member
2 years 26 days ago
I’m sorry Doug but you are so out of reality that I don’t know where to begin? “what does NEVS know about building cars?”… let me ask you, what did SAAB Automobile AB know about building cars? And who knew something about building cars at SAAB Automobile AB, the people who worked there… and you know what, the people at NEVS, ARE THE SAME PEOPLE that used to work at SAAB Automobile AB. I don’t know how many times I’ve told you this but you still don’t understand such a simple fact as that… And where do all the automakers… Read more »
Smithy
Member
2 years 26 days ago

You have a lot to explain now Doug. We are forgiving people, but that nonsense was uncalled for!

Angelo V.
Member
2 years 26 days ago
Tim: In fairness, since I’ve often sided with Doug—-for my part, I think it’s a comparative premise. Taking over and running a large company means that yes, there will be employees who know the business. And one person in upper management at NEVS had experience with what, Volvo trucks? Okay, that’s good. But compared to established companies, I think even you’ll acknowledge that NEVS top brass seemed like a fish out of water. You know this business better than most of us—didn’t you find them awkward in how this company appeared to the public? Because I think many of us… Read more »
Doug R.
Guest
2 years 26 days ago
First and foremost Tim I really don’t know about 50 years ago,, Who knew what etc.. But if I am so out of reality then why was my foresight dead on? I stated Nevs would be busted within a year before any of this came out. Believe me I am not happy my prediction was accurate.. The writing was on the wall…All the signs where there,, call it intuitive or instinctive foresight, even business expertise. Tell me why this crashed so quickly????? Bad judgement by Nevs upper management??? The cash they never received ???? Was it naivety ??? Was it… Read more »
CoolCombi
Member
2 years 26 days ago
I am currently driving an ’11 NG 9-5T4 Premium w/ the Hirsch Stage I tuning package. I have been driving Saab’s since 1986: ’74 Sonett III, ’86 C900 Base Model, ’99 9-5 SC, ’09 9-3 SC. The NG 9-5 has 44K care free miles on it and is a pleasure to drive every day. That being said, this will be my last Saab. NEVS will not, by what I hear, be building a full sized car. If they do it will be way out of my price range. I’ll be retiring in the next 2-4 years and my income will… Read more »
Smithy
Member
2 years 26 days ago

Maybe they actually will be able to build a “9-5” with Linear-equipment-level that’s way below 50K. You always have the ability to purchase a pre-owned car, as long as they still make parts.

I think we’ll all appreciate the Saab community in our older days, so keeping one in your garage/driveway is a social connection.

Joe
Guest
2 years 26 days ago

For everyone’s mental health, I will re-quote Till72: “Enjoy your weekend, enjoy your Saab”.
It will be the best tonic for what is going on……

JerseySaab
Member
2 years 26 days ago

Yep, in fact I bought another one today, so now we have three of them to enjoy over the weekend. 🙂

hans h
Member
2 years 26 days ago

Good idea.
I am going to take my 1969 Saab 95 for a spin. And hope for the best outcome. 🙂

3cyl
Member
2 years 26 days ago

You mean like be approached by an attractive woman who asks you to demostrate how the seats fold down?

hans h
Member
2 years 25 days ago

Hehe… 😉

Actually, I meant the outcom of NEVS dealings. But I think I’ll try your version later. 😀

SaabKen
Member
2 years 25 days ago

Well, she’s hot (for 1961) LOL ! 😀

https://www.youtube.com/watch?v=pK8JK9CK9go

Angelo V.
Member
2 years 24 days ago

Ken: Who’s hot, the MILF or the Saab wagon? I’d say both. And forget “for 1961” she looks better than the contemporary versions of her I’d say!

100%Saab
Member
2 years 26 days ago

Lots of ifs.

Bravada from GMI
Member
2 years 26 days ago
I do not think there would be an issues with getting back the permission to use the Saab name for a new car if production in THN were to start in earnest. I do not think we even need to discuss that. What we need to discuss is whether NEVS will ever build any new Saab cars in THN. I don’t know what shape the Phoenix platform is in, but still can’t quite fathom why would Dongfeng need an unfinished platform now that they have PSA. Perhaps it’s a backdoor for PSA to replace the current large car platform with… Read more »
conrad
Member
2 years 26 days ago

Wasn’t phoenix episilon based originally or episilon II ? I bet there’s lots of synergy in that case.

Dagen Runt
Member
2 years 25 days ago
Your questions bug me, too. Ttela reports that in their revised application Nevs reveals that Mahindra is coming in as a hufvudägare – main owner. Unless that’s just journalist speculating, I really wonder why Mahindra lets it come to this, losing the license for the brand. Is it in their interests really to bust Nevs balls this long and hard? They will get majority for a song, for sure, but the risk is high. Wasn’t uncertainty about use of brand name the deal breaker last time around? Taking over Nevs was a sure way of getting that name, and now… Read more »
Smithy
Member
2 years 26 days ago
I’d prefer to lease a brand-new Saab in my oncoming years as a real estate agent. The other marques are great and all, but I know I will feel better driving something from the Stallbacka factory. I’ve eagerly been following every step of this asset since the crisis 2009 – and I won’t give up hope so easily. Because I know that the people of THN can build great and beautiful cars. All the drama these last years has its explanation. For once, we might actually have a realistic solution to it all. I’m applauding what Asian capital did to… Read more »
RS
Member
2 years 26 days ago
If the new JV want to sell high quality cars in the west they need the SAAB name or it will be an other Asian owned brand few have ever heard of, not to mention trust. The general public (new cars buyers) won’t flock to buy a ‘Griffin’, ‘Aero’ or whatever anyone can come up with because people buy into brands. Strip any company from it’s name/logo and the perseption is not the same anymore. How many would by a Volvo with the Geely badge or a BMW that’s suddenly called for example ‘Spirit’? When is the last time anyone’s… Read more »
Thylmuc
Member
2 years 25 days ago
Not quite right. Look at Rolls Royce. They not only lost their Name, due to a quarrel with BMW and RR aero engines, but also had to immediately face the fact that BMW established a new luxury division by the same Name, Rolls Royce. But despite beeing forced to using a secondary brand name hitherto used for for the more sportive, but less expensive product line, “Bentley”, the company not only managed to survive, but became much more succesful than their competitor by their own previous name. Buyers simply understood that there were still the same people, working in the… Read more »
RS
Member
2 years 25 days ago
Thyl, these are luxury products not ment for mass markets and they were able to keep the name. I was painting a picture of what would happen if THN lost it for good. Bentley cars were sold like crazy during the boom only because they we ‘Bentley’. Of course you can start a company from scratch but it takes a decade or two to build a name for yourself and a cool billion dollars put into marketing. NEVS brand name is worth 2 cents at this point while a ‘SAAB’ badge and reputation is halfway between that and Volvo’s estimated… Read more »
Thylmuc
Member
2 years 23 days ago

“They”, meaning the Rolls Royce company, were _not_ able to keep the name. They had to rename themselves to Bentley. And yes, even after they lost their name, they were able to sell under the new name “like crazy”, as you just confirmed.

While BMW, who started using the name Rolls Royce for a completely new division, had troubles. They started a company from scratch, and it took them a decade and billions, even though they had the prestigious name.

RS
Member
2 years 22 days ago

Yup. I misread your post first time around and tried to edit ‘that part’ but it didn’t work.
Still think it’s a totally different story to work with a luxury car brand than a mass product that has to appeal to million people and needs to be accepted a certain way amongst the general public.
The Chinese ownership of Volvo is slowly but surely erroding the brand image as these cars to many appear more and more Asian all the time. Now I don’t know if that is fact or just perception.

SaabKen
Member
2 years 25 days ago

Yeah but if I understand this situation correctly, SAAB AB is suggesting that the name SAAB be prohibited from being used on any automaker marque, period. That’s different than the RR/Bentley situations.

And look at what happened to Rover. SAIC (Shanghai Automotive Industry Corp) was not able to obtain the rights to the Rover marque name when they bought MG Rover. So they changed it to “Roewe” (Rover with Chinese accent ? LOL). The original Rover name remains a property with Land Rover, hence owned by the TATA Group.

Angelo V.
Member
2 years 24 days ago
I think it would be acceptable to have Saab DNA, Saab design, Saab engineering—-even without the Saab name. I would hope that there would be no issue with a massive campaign that alerted the world that “Saab is now ________.” I like “Aero” so the campaign could be, “AERO, formerly known as SAAB.” I’d go with the same font—-it’s still four letters that would fit nicely on a badge. I remember when Datsun in the U.S. became Nissan. “The name is Nissan” was their campaign and their way of moving people away from Datsun to the new name. Something similar… Read more »
SaabKen
Member
2 years 24 days ago

How about renaming them to ABBA ? 😉

Thylmuc
Member
2 years 23 days ago

The situation is very similar. On one hand, we had a company, situated in Crewe, that could no longer call itself Rolls Royce, or sell cars by that name. On the other hand, we have a company, situated in Trollhättan, that could no longer call itself Saab, or sell cars by that name.

jond
Member
2 years 22 days ago

I wonder what the name Saab would be with an Indian accent? ‘Sahib’ perhaps?

Patrik H
Member
2 years 25 days ago
Saab Automobile AB died on December 19, 2011. That’s a fact. The company we have been following ever since has been the kidnapped zombie of Saab. The assets of Saab. It’s only ever really been a mental exercise. The assets are still there. But I’m just glad that this mental exercise seems to be coming to an end. Say what you will, but an electric car company that had no interest in Saab’s historical markets really did not ever deserve to carry the Saab name, as far as I’m concerned. So, we are back to the Saab zombie. Let’s hope… Read more »
Angelo V.
Member
2 years 24 days ago

No, they really didn’t deserve to have the Saab name considering what their plans for Saab cars were—-electrics for China never cut it. Ignoring their historic markets never cut it. But Patrik, THEY WERE given that name to run with. So to me, it would be a travesty if a legitimate, well funded, international corporation like Mahindra would be denied the rights to the name after permission was granted to “the consortium” of NEVS. That makes no sense to me.

Mick E. Bice
Member
2 years 24 days ago

On some level it would make perfect sense for Saab AB to deny Mahindra the rights to use the Saab name, since their experience with NEVS may have scared them off, and they may not be willing to risk it once again, regardless of who the new owner/partner is. Because there is a risk.

Also, let’s face it, Mahindra isn’t exactly Volkswagen… no, they’re just yet another two-bit Far-Eastern manufacturer, even though they’re obviously bigger than NEVS.

Angelo V.
Member
2 years 23 days ago

Have you done any research on Mahindra? They are anything but “two bit.” If you contend that an Indian owned corporation is inferior and can never succeed the way a Western organization could, that’s your right to have that opinion—-but Mahindra is quite successful in their own right. They are not a fly by night mess like NEVS.

Mick E. Bice
Member
2 years 23 days ago

You mean Mahindra does have a lineup of car models that, if launched in the Western world, would be able to compete competently with what’s already on the market here, including but not limited to the products of the market leading car maker I just mentioned (Volkswagen)? If so, I’d be interested to hear more about it, including the reason why they’re not already here.

Or do you simply mean that they’re a large company with deep pockets?

Patrik H
Member
2 years 23 days ago

Angelo, thankfully, Saab AB and Mahindra are already business partners via the Saab India Technology Centre. You’re right. If Saab AB found the courage to grant naming rights to a lemonade stand like NEVS, why would a company with $16 billion+ (USD) revenue not be able to land the same rights? That could be the strangest part of all of this.

JoPlSe
Member
2 years 25 days ago
Well, I am actually a bit worried here. If Saab AB has removed the rights to use the Saab brand name, I guess all the restrictions have also gone. This includes good restrictions like, the car needs to be designed in Sweden and there need to be production in Sweden. It will be hard to keep any soul and legacy from Saab if the car is designed and produced in Asia and is not even called a Saab anymore. This may be one of the worst options (except perhaps bankruptcy), but at this stage it might still happen. I really… Read more »
Mick E. Bice
Member
2 years 25 days ago
The cars may still very well be designed in Sweden. Whatever happens, however, manufacturing in Sweden is living on borrowed time. Just the fact that strict deals have been made mandating Swedish production as a condition for using the Saab brand tells us in capital letters how unattractive it is for Asian companies to manufacture in Sweden in the first place. I’m sure Saab AB will have the courage to veto the rights to use the Saab name when dealing with two-bit companies like NEVS (as we’ve just witnessed), but the day the Chinese government itself is calling the shots… Read more »
SaabKen
Member
2 years 24 days ago

SAAB AB (sans car division, since year 2000) is not one to easily fold, and its own viability (no longer) has nothing to do with whatever goes on with SAAB automobiles.

http://www.saabgroup.com/en/

But I like how their Defence & Security subpage has a tiny Saab 92 at the bottom right directing you to Saab Parts AB 😀

http://www.saab.com/

davidgmills
Member
2 years 24 days ago
Way back in law school about 38 years ago, we had instruction on corporate names, and one of the things I remember was that as long as there was no confusion as to a product source, you could use the name without infringing on the name. Since the original SAAB had airplane as the second word in its name and since the airplane company has not made cars for 14 years, I think SAAB (the airplane company) could have difficulty fighting to keep a car company from using the name. I don’t see why a new company could not be… Read more »
davidgmills
Member
2 years 24 days ago

Unless you are in the aviation industry, worldwide the name SAAB is associated with cars not planes. If a new owner continued to use the SAAB name for cars, I don’t see how this could be a problem for SAAB in the aviation field.

Mick E. Bice
Member
2 years 24 days ago

Maybe I shouldn’t have used the word “fold”, what I meant was that Saab AB would give in to Chinese demands of using the Saab brand name.

Angelo V.
Member
2 years 24 days ago

Saab AB did not have the courage—-or at least they didn’t decide to veto the rights to the Saab name for NEVS. They went along with it for NEVS, perhaps under some pressure from the unmentionables. If they granted use of that name to NEVS, I sure hope they also grant it to Mahindra, who is head and shoulders (and torso and hips, and legs and feet) above NEVS in capability.

hilmar
Member
2 years 25 days ago

There is too much speculation and emotion. Just let do NEVS their job and we will see in a few days what will happen. 😉

saabboy1
Member
2 years 25 days ago
Given this pause in production and the ongoing negotiations, I have a different take on this. Perhaps its not a bad thing for there to be this break in producing cars because it gives the developers and designers a chance to see what is taking place in the automotive world. It gives the business leaders a chance to look at what is selling and what is not on a global level. Volvo appears to be making progress with its current models. GM is starting to make progress with its Chevy Volt having one of the best months ever in July.… Read more »
Angelo V.
Member
2 years 24 days ago

How much does GM lose on every Volt sold? And aren’t their year over year sales for the Volt down? A complete redesign for the 9-3 will have cars in showrooms for what model year, 2021? I think the pause has been destructive to Saab—-though you do point out the bright side, if there is one.

Brian Hamilton
Member
2 years 24 days ago

Why not name the new cars SARB? It sounds the same, and I doubt anyone could protest the use of such a name It doesn’t have to “stand for” anything….it’s just the name.

Saabseller
Member
2 years 24 days ago

My work colleagues came up with BAAS.

SaabKen
Member
2 years 24 days ago

How about ABBA ? Think of all the possible new slogans 🙂

“As Good As New”
“I Have a Dream”
“I’ve Been Waiting for You”
“Knowing Me, Knowing You”
“Lay All Your Love on Me”
“Take a Chance on Me”

Mick E. Bice
Member
2 years 24 days ago

Or:

“Disillusion”
“SOS”
“Why Did It Have To Be Me?”
“So Long”
“Hole In Your Soul”
“The King Has Lost His Crown”
“On And On And On”
“When All Is Said And Done”
“Slipping Through My Fingers”
“Should I Laugh Or Cry”

SaabKen
Member
2 years 23 days ago

LOL ! 😀

Thylmuc
Member
2 years 23 days ago

+9

E. Boon
Member
2 years 24 days ago
Smart action by SAAB AB! They better license the brand name and logo to a true car manufacturer. A company that’s focused on selling substantial numbers, that has the marketing power and brains to polish up the damaged image, that has existing in house technology (engines etc.) that could also fit in a SAAB, that even so understands that making SAABs is more than simply rebadging part of their existing portfolio. Then also SAAB AB will make some money as the brand licensee. I’m sure of two things: (1) NEVS doesn’t qualify. (2) The exotic Asian scenario’s may have money… Read more »
Douglas Brown
Member
2 years 23 days ago

Now, That’s positive thinking! Any other scenarios Einstein?

Daniel Hana
Guest
2 years 22 days ago

Is there any chance they will still be able to keep the name Saab? 🙁

Douglas Brown
Member
2 years 21 days ago
I don’t think anybody really knows the reason that Saab ab has ended this branding contract, if you will, except NEVS. It’s easy to read into gloom and doom, when it might not actually be that big a deal, who knows? I say, just let it play out and see what the outcome is. I know that I will continue to drive the car that says Saab on it, since I can only afford “used”. I just purchased an 07 9-3 2.0T and expect it to last a while (one could only hope). Think positive, it might not be as… Read more »
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