NEVS will use its own brand instead of Saab

This is just in from NEVS in Trollhättan:

Tuesday, June 21, 2016
NEVS launches its new trademark and sets off to shape the future of mobility

NEVS’ vision is to shape mobility for a more sustainable future by focusing solely on electric vehicles with mobility solutions built around them. To support this vision a new brand identity has been developed – NEVS.

NEVS will be the trademark of the company’s products including the first electric vehicle based on the 9-3 platform with start in 2017. That means that NEVS will no longer use the Saab trademark.

The automotive industry is changing rapidly to better fit societies struggling with pollution and congestion problems. NEVS intends to be in the forefront of this change.

“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone,” said Mattias Bergman, President NEVS.

NEVS long-term business goal is set globally, with China as its first priority and most demanding market for the coming years. NEVS intends to build a strong footprint in China as a base for a global expansion, and continue to establish partnerships with forefront runners to shape the future of mobility solutions.

A number of framework agreements have already been signed, including a strategic partnership agreement with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles, as well as the collaboration with Chinese State Grid, the world’s largest electric utility company.

NEVS has a unique position by combining proven ability to develop and build high quality premium cars and at the same time the opportunity to build an automotive company for the future with new owners and partners specialized in for instance car sharing solutions and charging infrastructure.

”I believe the tipping point for electric vehicles is very near in many key markets. We aim to contribute to a more sustainable city planning, and together with our partners such as State Grid and Panda New Energy jointly introduce a new business model for mobility,” said Jonas Hernqvist, VP Sales & Marketing NEVS.

A transparent approach – with traits such as being inclusive, honest and genuine – is essential for NEVS, both in terms of behavior and visualization. From colors to imagery, our new brand design should always reflect our aim of shaping mobility for a more sustainable future.

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hans h
Member
3 months 7 days ago

I am happy for NEVS and for Trollhättan. But I have to admit that I am a bit sad that the brand Saab will disappear. This shift in technology would have fitted a company that went from two-stroke to turbo in just a few years.

Perhaps you can view this the same way that you KNOW that a Vauxhall is an Opel (or vice-versa) or that Audi is an expensive VW. Or that Rolls-Royce is now built by BMW.
NEVS will be a car with Saab-genes.
I think I can live with that.

Phillip
Guest
3 months 7 days ago

Well said. I think I can live with that as well.

Red J
Member
3 months 7 days ago

I may be feeling a bit disappointed, but….

… it will be up to the new NEVS products to see if they have Saab-genes.

Monique Hubrechts
Member
3 months 7 days ago

No it will not happen. Even The saab viggen sats on a opel platform. Have you forgotten?

hans h
Member
3 months 6 days ago
There is a great difference between a car with components from another brand (Saab 96 – Ford V4 Engine), a car built on a platform from another brand (Saab 9-3 – Opel), and a car with only the logo differing from the other brand (Vauxhall – Opel). Saab 96 is definitely a Saab. Saab 9-3 also. But Vauxhall IS an Opel, and Cadillac BLS IS a Saab no matter the emblems and grille says. Saab kept the “Saab-genes” while building the 9-3 on a GM platform but there are no Vauxhall genes in todays Vauxhall. And there are no Cadillac… Read more »
dennisd
Member
3 months 7 days ago

I hope that the Trollhatan factory will rise again.
I visited Trollhättan in 2015 and it felt sad when i saw the empty factory.
SAAB is dead after a long illness and that hurts a lot but the people of Trollhättan have to go on.

olaf95
Member
3 months 7 days ago

If the new logo stands for the design direction, then thats bad news to all Saab Scandinavian Design Lovers. The Logo is unprofessional designed, lacks quality, has absolutely no scandinavian touch and looks like a badge on a cheap refrigerator or a techno club.
The Corporate Design stands for the DNA of a company, if it looks like that than the car design will be far away from our beloved clean and scandinavian car design, thats what I think.
I assume this is the day to finally say good bye to all dreams driving a new real SAAB once again.

skol.93
Member
3 months 7 days ago

I think the logo is quite good. If you look at it you see EV as central and the “S” is written exactly as the “N” at the beginning. The whole word Looks like written with Neon “bulbs”. What i exactly do not now is how to pronounce it. And it would be nice if they would have a badge to, beside this word. AND if they separates the utility vehicels from that name.

Besides all of that it does not fit in our time and a responsible future to be called like an Armor Group

Monique Hubrechts
Member
3 months 6 days ago

I am with you on this olaf95. However their logo stands for their company. Being electric drive expandable to fuel cell.Whit a promising future. You may fill in the saab genes and send them to Nevs. And with a copy to Saab Ab. If they are sucessfull why saab should refuse? OK if this is the end it is the end. Amen and out.

EJB986
Member
3 months 7 days ago

So, NEVS goes one way and SAAB goes another.
Presumably talk of NEVS will slowly disappear from SAABUNITED!!!!

Monique Hubrechts
Member
3 months 6 days ago

Exactly. EJB986. Unless Nevs united is invented. With me and Angelo as sponsors.

saabboy1
Member
3 months 7 days ago

Just because the parent is telling the stepchild they cannot use the name doesn’t mean that the name is gone. In fact if NEVS builds a solid, good looking car with Saab DNA then i wouldn’t be surprised if the parent comes back to NEVS and asks them to use the Saab name again. Lets see what they build first before we put the Saab name in the grave.

hans h
Member
3 months 7 days ago

+1

tianalfred
Member
3 months 7 days ago

Johan Kai Jiang surpirsed me today by saying clearly that he had planned to use a new logo to replace Saab logo at the very beginning of his acquisition of Saab Automobile, ” If I have to continue to use Saab logo, i would rather not acquire Saab Automobile”,

tianalfred
Member
3 months 7 days ago

it’s quite different from what we have heard previously that Saab AB is not willing to license saab brand to NEVS with a concern that NEVS may ruin the brand reputation.

rune
Member
3 months 6 days ago

Any chance you caught this on video..?

Monique Hubrechts
Member
3 months 6 days ago

Me too Rune. Of course he had no other option. Saab AB killed this chinese investor and give them no further chance. The mayor of tht was very disappointed. I hope that sweden is open on this. See Volvo. Why not Nevs? Victor Muller was given the saab name. Although everybody doubted the financial facts. Nevs has now a base. Sofar no saabs.

Red J
Member
3 months 7 days ago

With all respects, he did not have to use it from the beginning, but he did, so I don’t buy this!!

Maybe he needs to say such things in China, but I doesn’t sound good on this side of the planet.

Angelo V.
Member
3 months 7 days ago

He’s short on credibility, let’s face it. I trust him about as far as I can throw him. All of the sweet talk about how important the Saab heritage was, and then he takes this swipe at Saab? I’ll stop there, because other things I was going to write about him probably wouldn’t go over so well.

Monique Hubrechts
Member
3 months 6 days ago

Red j do really believe that Nevs will be built complete cars for their ancient saab markets? They are sofar away now. As swede you must be happy with volvo and me too in in belgium. Factory complete ready for the cma platform. Please release me of all the negative of our beautifully brand.

Red J
Member
3 months 6 days ago

Don’t know, but it looks like that.

Mick E. Bice
Member
3 months 7 days ago

Clearly a load of BS said with the purpose of “saving face”, which is very important in China.

Angelo V.
Member
3 months 7 days ago

Yep.

dcpattie
Member
3 months 7 days ago

Well, let’s face it – they had no choice.

Its been 4-years…where are the new cars?!?

Message to SAAB AB: Allow Christian von Koenigsegg to offer cars known as “Saab by Koenigsegg”!

Angelo V.
Member
3 months 7 days ago

Exactly.

3cyl
Member
3 months 7 days ago

SAAB AB will not be licensing the name to anyone.

Monique Hubrechts
Member
3 months 6 days ago

Yes they do. I have a saab logo T- Shit and a saab logo fleece. During a shopping visit today i met a girl in a saab cabrio black with a blue soft top in perfect condion except the damaged heated rear window. The type was the tractor opel version. However with the perfect inner roof better than his succesor.
She loved the car and i told her how to replace her rear view window. These soft tops came from valvet the fabric from germany. The first cut is the deepest in cabrios. Saab is not dead on daily life.

Angelo V.
Member
3 months 7 days ago

LOL. These clowns didn’t “decide” not to use the Saab name. That decision was made for them. They will yank this operation out of Sweden, the bulk of it, as quickly as they possibly can. Interlopers.

saabyurk
Member
3 months 7 days ago

I think this makes sense. I had been hoping for something cool like Phoenix but that might only work in English speaking countries, plus trademark issues.
The name NEVS will rise or fall based on the product built by NEVS. The names Kia and Hyundai don’t exactly roll off the tongue but they are respected names because the product is good. Let’s hope NEVS does much better. Can’t wait to find out.

saabyurk
Member
3 months 7 days ago

And, don’t forget, NEVS is just SVEN spelled backwards, as in “I’m Sven, THE SWEDISH SAAB”:
[email protected]/8812907046 (change _dot_)
I have this mini brochure from the 1960’s. Cute story.

hans h
Member
3 months 5 days ago

🙂

StefanH STHLM
Member
3 months 7 days ago

This was exactly my suggestion of name some months back.
😉

Monique Hubrechts
Member
3 months 7 days ago

Bingo.

2T
Member
3 months 7 days ago

Well todays news officializes what we all knew : the SAAB name is available again. Of course SAAB AB will not licence it to the first clown wannabe automotive company (read NEVS). But come a serious OEM with a credible plan, spotless track record and deep pockets, well then, who knows SAAB AB may not reconsider…..

Mick E. Bice
Member
3 months 7 days ago

A “a serious OEM with a credible plan, spotless track record and deep pockets”? There’s not a single OEM on this planet matching those criteria…

3cyl
Member
3 months 6 days ago

A nice thought 2T, but more likely SAAB AB is pleased to be done with licensing their name and isn’t looking back.

Mick E. Bice
Member
3 months 7 days ago

Good news to hear that NEVS won’t be using the Saab brand, which may finally be put to rest.

But NEVS should change name to NEVC. The S in NEVS never made sense.

Angelo V.
Member
3 months 7 days ago

Thank you Mick, for standing up and telling the truth.

Angelo V.
Member
3 months 7 days ago

Then again, you were probably seated at a keyboard when you wrote that, not standing up…but you know what I mean!

H
Member
3 months 7 days ago
Part of me is sad that no more SAAB-badged cars will be made. As a secondary solution though, I think using NEVS as brand name is the best! They just replace one strange 4-letter combination with another :-). What it comes down to in the end is the products they come up with! Are they competitive, creative, clever, good-looking, ”SAABy” enough to make them rise above the crowd? If that’s the case I might very well become a NEVS fan just as I always have supported SAAB! Time will tell – and for now I choose to be optimistic. Go… Read more »
Hakan
Member
3 months 6 days ago

That is my idea as well. For a while I will be sad that it will be no more SAAB branded cars. Eventually I will switch to NEVS if they deliver something saaby. Meanwhile I keep my saabs in good shape.

zippy
Member
3 months 6 days ago

Will use NEVS name onstead of Saab. Like they had any choice.

Len Burke
Member
3 months 6 days ago

NEVS “Never Ever Very Serious”. How can one take 4 years in this fast moving industry to really achieve very little. Look how quickly Geely rolled Volvo into a great success story. Also look what Tata has done with Jaguar, great looking cars and now the F Pace that will sell plenty. Kia now top of the ratings for build quality.
These companies don`t sit on their duffs and mumble about what might be, they produce product, and fine tune it as they move forward.

Angelo V.
Member
3 months 5 days ago

Because they are serious, well funded companies Len, not a group of dreamers with no leadership, no direction, no ideas. The folks you mentioned are the big dogs, not the puppies on the porch.

JH
Member
3 months 5 days ago

Comparing NEVS to Volvo or JLR is very unfair. They were functional companies with many employees when bought by Geely and Tata respectively. Since Saab Automobile AB was bankrupted, there were no functional company for NEVS to buy. NEVS started from scratch. No organisation, no employees. Only assets. It takes time to build a company. Look how many years it took Elon Musk and his team to make Tesla Motors what it is today.

Angelo V.
Member
3 months 5 days ago
JH: While you are right that it’s unfair to compare NEVS to Geely or Tata (for the reasons you stated) it is most ridiculous to compare NEVS to Tesla. I’m not a Tesla fan boy by any means—-I think they are overpriced toys for the rich so far—-I don’t really see the challenge or charm in building a $90,000 electric car—-but that said, Tesla has proven to be a company of doers, particularly their leader, Musk. By contrast, well, I don’t want to get in trouble by getting on a soapbox full of insults toward KJJ and NEVS, but let’s… Read more »
Michael Specht
Member
3 months 5 days ago
Wrong comparison. Geely and Volvo are two big car companies with strong engineering heritage both, Tata is an industrial giant too. GM was bankrupt, on the brink, and Saab Automobile was too small to survive by its own. NME holdings is a quite small energy company that knew nothing about cars. Kai Johan Jiang bought a know-how in Saab Automobile : a brand new unique platform (Phoenix) plus a complete factory and tool. It was absolutely impossible to design a new car in less than 4 years. Victor Muller only recovered and sold old projects (9-5NG, 9-4x and old 9-3),… Read more »
scand
Member
3 months 5 days ago

Most unimaginative car brand name ever.

And their model will be called umm… something exotic like the NEVS E1 ?
Or the NEVS ER ,
NEVS ILLE ?
Coupe D’ Neville?
NEV erland,
Oh well….NEV ermind
NEVermind

Angelo V.
Member
3 months 5 days ago

I like Coupe DeNeville. I wonder what they would call the convertible?

Silas
Member
3 months 5 days ago

Why couldn’t they have tried to have both brands? NEVS for the electric vehicles and SAAB for the traditional fuel or even hybrid vehicles? Seems like a little brat who didn’t get picked by a team in sports saying “I didn’t want to play anyways!”

Michael Specht
Member
3 months 5 days ago
NEVS, four letters juste like SAAB, the best solution for its new identity. Nevs is going well now : funds full, no debts, several partnerships, huge assests, two nice plants, lets see what happens next. I feel very optimistic for Nevs. Saab Automobile is gone, it had to be done. Heritage and museum are for Saab, futur is for New Era Via Saab (NEVS). The old brand was associated to gaz engines, turbo kicks, full security. Electric cars are something very different that could not belong to Saab strong charactere. The brand had to change in order to accommodate the… Read more »
Len Burke
Member
3 months 5 days ago
Firstly I appreciate the constructive input of all posters. Not like the name calling and demeaning swipes at contributors one sees on other sites, thank you. While having owned 15 Saabs since 1993, I am not a full history buff or master mechanic. However From reading Saabs United I see a mix of frustrated owners having to come to realize that this great fun quirky well engineered car company is no more. I first came to Saab via my wife wanting a four door hatchback in 1982 in Maryland USA. Being an Aussie I grew up on Holden station wagons… Read more »
Angelo V.
Member
3 months 4 days ago
Len, I’m in the DC area so if you are still in Maryland…!!! My Saab story is a lot different than yours. I’ve only had one, purchased new in 2004, that I still have—a 9-5 ARC Wagon that is a wonderful car. My son rode home from the hospital as an infant in that car. If anything happens that makes me sell the car, I am not likely to replace it with another Saab. I don’t do my own work—-and I suspect parts and service are going to become increasingly more difficult and expensive. That is one reason why I… Read more »
Tjalle
Guest
3 months 4 days ago
I have this problem: I hope NEVS will produce a lot of cars in THN – that would be good for the community. According to sources, SU and SvD (Svenska Dagbladet), NEVS is now owned to 52% by “Chinese interests”= China? -48% by Kai Johan – Swede? Sources: SU and SvD: -NEVS is right now building final assembly in China -NEVS has sold first 3 years of production to “Chinese interests”= China? Probably for lease to state officials. -if state officials, will rich Chinese and “westerners” buy NEVS vehicles? -NEVS 9-3 to be assembeled in China -“old” 9-3 modified to… Read more »
Tjalle
Guest
3 months 4 days ago
When I am at it :o). The SAAB Spirit does not sit in the walls – it was created during the 92,93,96,99, 900 and 9000- era and was based on the fact that there were a lot of brilliant engineers – regardless of formal status. If a conflict/different opinions, it was resolved by not having the highest ranked get it his way, but by looking at the picture – “the very best car”. This was honed to perfection during the reign of Gunnar Larsson for the 9000, To say that a few third generation SAAB engineers would be capable to… Read more »
Len Burke
Member
3 months 4 days ago
Angelo, I now live in Stuart Florida, where we are down to three Saabs including my daughters 2006 95 wagon. I have my last Saab unless I buy the 1985 SPG 900 from my friend. Everything in this world has become so vanilla and milk toast,to many rules and controls. I see a huge consolidation of the auto industry, and bland driverless cars taking smartphone bent neckers to and from their boring interests. Give me a sailboat offshore in a blow, 4 wheel drifting on lose red gravel in the Aussie outback, climbing the great pyramid of Cheops in Egypt,… Read more »
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