There have been a lot of news articles and stories following the announcement that NEVS will use its own brand instead of Saab for their future electric cars (starting with NEVS 9-3 in 2017).
The motor journalist Jan-Erik Berggren, from Expressen (one of the two larger evening papers in Sweden), has an interesting theory on the future of the Saab brand. He actually claims that Saab and Volvo may become siblings.
The reason for this is that CEVT (China-Euro Vehicle Technology), a company owned by Geely and Volvo, are working on a new C-segment car platform that is supposed to launch with a new brand name. CEVT consists of more than 1 900 people, with locations in China, Gothenburg and Trollhättan.
The CEO of CEVT is Mats Fägerhag, former VP Product Development at Saab in Trollhättan (where he worked for 20 years). And remember, Geely were one of the companies bidding for Saab back in the GM days.
So the theory from Jan-Erik Berggren is that CEVT may reach an trademark agreement with Saab AB. This would mean that Saab is re-introduced as a new compact car, within the same family as Volvo.
What’s your thoughts on this? Would you rather buy a NEVS car from Stallbacka (the former Saab main plant in Trollhättan) or a Saab car from Torslanda (the Volvo main plant in Gothenburg)?