April 23, 2014 in NEVS
At 20 locations around the country, new Saabs have arrived and and being offered for test-drive and sales. At Kronobergs bil in Växjö which is my closest dealer, 4 cars are available and I heard that in fact 3 of these are already sold. In total Kronobergs bil has bought 8 cars from NEVS for their different showrooms and more are probably needed, which is pretty impressive and really shows their dedication to the brand. But the key to really selling Saab in Sweden lies in two factors: different engine (Diesel & BioPower) and a Combi-version.
To the right is a list of the different dealerships around the country which have cars on display and will help you buy a new one. Note that not all dealers can offer test-drives right now since many of them are still waiting for the license plates to arrive, but they should arrive quickly.
Kronoberg county in Sweden has always been a highly Saab dense area and when I moved from Trollhättan to Växjö almost 5 years ago, I was surprised to see just about as many Saabs on the roads here, as I did in Trollhättan, it was a nice surprise indeed.
I found out that it was largely due to a very professional sales team at the main dealer who knew how to talk to customers in the way that customers wanted to be talked to. Its a matter of knowing the locals around you and approach them in the right way, as one of the dealers once told me that customers here don’t want to be approached by a sales rep in a shiny suit, but rather by an ordinary person who acts just like a normal guy.
The local dealers know what type of people the local buyers are and they understand which setting is most appropriate for their local area. Many car companies require dealers to design their sales areas in certain way, this might work well in one part of the world and not so well in others. In my mind its the guys on the ground who in the end need to sell the cars, let them best decide how to do that in the best way.
Moving sales from Trollhättan out to the local dealers is a move in the right direction for NEVS, however, this should just be the first steps of a longer process in which NEVS will establishing a sales structure around the continent of Europe and later on hopefully across the pond as well. In China the dealership network is already starting to take shape and NEVS are actively looking for dealers who want to join in.
In any case I cant say anything else that it feels amazing to see brand new cars showing up at the dealers once again and hearing that people are buying them is really great news indeed!
If you live close by any of these dealers, please pay them a visit, talk to them about their experience in starting with Saab sales again and what they think is the key to selling these beautiful cars once again, take some photos and send your story to us!
Please send it to: firstname.lastname@example.org