Community to me is one of the most important things that SAABSUNITED brings to the SAAB fans worldwide. We all have a common bond in that we want to see our beloved brand come back to life, we want to see a return of the good old days and we want to talk to or find people who are just as crazy as us about a brand that means more to us then some people do. Earlier this week we read about how much SAABSUNITED believe in NEVS and some of what Tim and Till have planned to bring forward in the coming months to make this site even better and in turn making us all, more connected.
One of the things we brought back recently was SAAB Of The Week. This has been very well received and has become a highly interactive with fans interacting with each other and sharing their love and passion for SAAB. On our Facebook page, we have an album full of every entry. In the last 2 weeks we switched it from being just SU choosing a photo that jumped out to an individual to choosing based on Facebook likes and comments on the vehicle pictures. This means you can directly impact who’s vehicle is chosen for the week. This has also brought over 140 more SAAB fans to the SU Facebook page in 15 days to share photos and conversations.
Last week I made a SOTW page for the main site here in which I have also added all the photo submissions and when you click the photo it opens a new page where you can leave notes for the owner of the SAABs you love or in most cases, set a new screensaver on your computer.
I would encourage people to leave notes and talk about the photos that jump out at you. Nothing feels better to a SAAB fan then to talk about their cars, your cars or SAAB in general.
We are currently working on a lot of different things to allow the community to become more connected then ever before and there are lots of exciting things in the works.
We are one month into a new year and I am more excited for 2013 then I was for most of 2012. There are still hurdles to overcome and questions to be answered but we will cruise this road together. I look forward to more of your stories to come in the coming year and look to share more with everyone who makes SAABSUNITED a part of their daily routine. When we come together, we do things that others can’t see being possible and we have to look no further then to the Saab Museum and a certain white 9-3 to remind ourselves.
2013 is going to be fun on SAABSUNITED and through my conversations with both Tim and Till, I can tell you that the user experience here is going to continue to get better and better and they are 100% committed to this. We haven’t forgotten the SU Store either as we look to develop more products and have already dramatically improved the functionality of the store itself. The commitment here is huge and I hope you all enjoy what we bring forward.
We are Saab because Saab is what we eat, breath and sleep. Saab is the good four letter word
Oh and keep your photos coming to firstname.lastname@example.org