I doubt that they could sell enough of this near antique platform in the U.S. to have a “priced right” sticker and not lose money. Even when the platform was new, SAAB couldn’t sell enough 9-5’s to make a consistent profit.
One 9000 that I owned was a 1991. At some point I found a sticker on the underside (i.e inside) of the trunk lid that had some numeric codes and the word “AERO” printed thereon. However, the car was not badged an Aero (I don’t think that SAAB used the Aero designation at the time). Nonetheless, it varied from most 9000 turbo’s of that year. It…[Read more]
Why would SAAB AB want to again assume the now well exposed risks associated with licensing the name? Any potential licensing income will have little impact on their overall revenues unless the per vehicle royalty is so substantial as to make the vehicles uncompetitive
in terms of price.
Angelo, I’ll add that Saab AB won’t be getting into the car business. They were in the car business and got out of it.
As for licensing, the exposure is too great. Saab AB can’t anticipate the ways It might affect them. For instance if VW had bought SAAB in 2011, SAAB AB would likely have licensed the SAAB name to them. VW would probably…[Read more]
It has been hammered home to SAAB AB that the risks associated with a car company sharing their identity far outweigh any potential benefits. SAAB AB management has undoubtedly gotten this message, but if they haven’t their shareholders will make sure that that they do.
If that is the plan, I wonder where the money will come from to develop cars for the worldwide market. The sale of 200,000 cars over four years won’t generate sufficient net cash flow to do it.
3cyl commented on the post, Unique never shown before SU Historic Rally Team video 3 months, 3 weeks ago
Two consecutive posts featuring the 99!!! Great to celebrate SAAB’s competition history. If SAAB does revive, I hope motorsport competition will be part of the package. Also, congrats to those of you with the skills to rebuild these cars to such a high level, and I am glad to see that you campaign them rather than relegating them to storage or display.
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