DongFeng partially controls two major European brands (Citroen and Peugeot) and one joke brand (DS), which both have big market potential. Carlos Tavares, PSA’s new CEO who spearheaded the new strategy which saw DS becoming a separate brand at very thinly veiled Chinese instigation, confirmed DS would be going to the US as well in his press talk,…[Read more]
There is absolutely no way any third party will ever spell “Infiniti” correctly in their press release….
Just a hint for those who saw Swania and overflow hotels booked up – Goeteborg is only c.a. 30 min away by car (or train if you fly in, like I do), and it has extensive accommodation base at reasonable (for Sweden) prices, including smack right in the centre next to the train station.
If you arrive by car, there is the funky ibis Styles which…[Read more]
I am not quite sure where this “somebody close” thing came from, but to me the obvious solution to keep the factory busy if it’s Mahindra who buys and funds the development of new Saabs is to make Ssangyongs there.
And no, the lack of transparency is not a problem, it is a private company. Creditors got what they wanted and so did the court,…[Read more]
Reality disagrees with the arguments raised. Automakers outsourcing production go to specialized outsourcers, not other empty factories. Mercedes outsourced the A-Klasse to Valmet, BMW went to VDL NedCar to take care of MINI overflow, and everybody and their grandma keeps giving orders to MagnaSteyr. This all in the view of many factories in their…[Read more]
Oh, one thing. The new SAAB can’t rely on the old fanbase. It didn’t work for the past incarnations of Saab over the last decade – they did sell mostly to us, but there weren’t enough of us with pockets deep enough. Some of us may buy new Saabs, some of us may be disappointed like Tim and go buy BMW instead.
But Saab’s chance is not in trying…[Read more]
I do totally disagree:
1. Jason Castriota did not capture the spirit of Saab. His designs were mangled at best, and totally not original. Saab needs a designer who has a track record of delivering vehicles that sold and were in line with the brand’s image – be it in-house or an external design studio, I’d go for the latter for obvious cost…[Read more]
Bravada from GMI commented on the post, economictimes.india.well not something I’d bet my money on… 1 year ago
I think that what is missing in all the musings here is the other component, i.e. Dongfeng.
We know that NEVS said they want to license out the Phoenix platform from NEVS. Contrary to the mainstream thinking, I do not believe Chinese companies are after “intellectual property” anymore – they can put as much modern technology as possible in…[Read more]
I do not think there would be an issues with getting back the permission to use the Saab name for a new car if production in THN were to start in earnest. I do not think we even need to discuss that.
What we need to discuss is whether NEVS will ever build any new Saab cars in THN. I don’t know what shape the Phoenix platform is in, but still…[Read more]
Thanks for sharing! This is simply beyond brilliant! Hats off to the young chap, this is so right on so many levels!
BTW, the great mother in the video reminds me so much of my mother…
If Saab is ever to make Saab cars again, they should immediately contact the guy and ask him and his mother and everybody involved for the permission to…[Read more]
Brilliant news (and I wonder if Dongfeng has any strategy at all, or are they just a mock “competitor” to Mahindra in this running), but $65K is pushing it. Saab has barely ever been in this territory. $30-50K is more likely, if we have to talk dollars. Or more like EUR 20-40K.
Bravada from GMI commented on the post, New types of LED headlights with new type of high-beam 1 year, 4 months ago
I’d rather have Saab wait for this technology to become proven and affordable and then offer it. There is quite a lot of stuff you can put in your car if you are willing to shell out half its price. Part of the extreme appeal of Saab is that it had ALL of the useful technology that was reasonably available at a given time at a regular price -…[Read more]
I too hope that the talk of “Asian company” refers to an Indian company – be it Mahindra or Tata. My wet dream is that it is actually a Japanese automaker like Mazda (no factory in Europe yet growing sales, hint hint), but I guess it is almost a foregone conclusion NEVS is after somebody from India.
I wonder who the automaker that wants to…[Read more]
Care to share the detailed information you have on BMW’s margins? Would be great to learn of them. More importantly, how do you know how much of a margin would BMW have on Saab-branded cars?
For now, BMW only has one FWD model (the 2er minivan) and the MINI brand, and could use more volume for their FWD platforms. Saab could perhaps be sold as…[Read more]
Can you confirm it is neither BAIC nor SAIC either?
Whether there is a deal or it falls through, it would be very interesting to know who the potential partners are. I am quite surprised there are no press reports on that, it seems that those talks must be at a very preliminary stage if the press did not get wind of them yet.
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