Tim: In agreement with everything you said—except, I will be very surprised if during the 2019-2022 model years, BMW’s line will be mostly plug-in hybrids. I guess anything is possible, but unless they are almost 100% certain that this strategy will work, I think they will dance with the one who brought them to the party—-powerful gas…[Read more]
E: Mini probably doesn’t cannibalize BMW sales because Mini has never been perceived as a performance oriented luxury brand. They were originally a cheap little runabout—-almost perceived as a clown car by some. Sure, they came back as overpriced small cars (with questionable reliability by the way), but still—-if you ask people to group…[Read more]
True Joe—-very true. But let’s be honest: They HAD TO KNOW that the risk/reward ratio was running 999999 to 1 against NEVS doing something worthwhile—-and Joe, they licensed the name to NEVS. Now, seriously—-wouldn’t Mahindra be a better bet than NEVS to not humiliate the brand name?
Saab would absolutely cannibalize BMW sales if the Saab was priced in BMW territory and marketed as a sport/luxury car. A European luxury sedan with all wheel drive or a wagon with all wheel drive, even a small or intermediate sport-ute? BMW already has all of that covered. The best idea might have been to keep BMW as RWD and XWD/AWD and make…[Read more]
I guess that depends on how far along the Phoenix development is and so far, I don’t think anyone has been clear about that. That was the “half baked” idea I was referring to. The old technology is the 9-3. But also, by “liability” I don’t just mean literally, the cash on a balance sheet. I’m talking about the damaged business this is in…[Read more]
E: There isn’t a car manufacturer with a proven track record that meets all of your criteria—-who is even remotely interested in diving into this mess. That’s just a fact. If there was one, we’d already know about it. If BMW or someone else was going to be the savior, Saab would have been saved two years ago instead of kidnapped. The only…[Read more]
Certainly, there could be a financial gain. As Tim pointed out, they seem to be enjoying some very healthy profits, so licensing the name again for car production would not be enough for dinner but would buy coffee or dessert maybe. Money does talk—-and in some ways, this would be gravy—-easy money. On the other hand, Saab AB will want some…[Read more]
Maybe, but I’m still pushing for the Keystone Pipeline to come from Canada into the U.S.
Maybe we can do hard working consumers a favor and get that gas back down to a buck a gallon, where it belongs.
Right now, we’ve dropped down to the mid 2.00 range—-and hopefully it’ll go lower, closer to $2.00 per gallon, before it starts to rise again in 2015. If these prices stay this low over an extended period of time, that’s not good for Tesla.
I haven’t checked to see what that exchanges to in dollars—-but it seems like a lot of money. Any word on what they paid their web developer for that wonderful website? Was that on a monthly retainer too? Ten dollars a month and a cup of coffee?
Well, that’s just it Eugene. What is actually being purchased here? What is it really worth? It seems as though the liabilities far outweigh the assets, except for maybe getting the name—that’s worth something—-name recognition and history. In the absence of that, what else is there? And were supposed to be angry at Mahindra because they…[Read more]
It’s not a matter of treating Mahindra like a God—-but it’s a matter of Saab’s survival and they seem to be the best option if not the only option. And let’s face it—-if they had managed to gain control of Saab two years ago, we’d be posting about car news, not bankruptcy news. I truly believe that. No, they are not Gods by any stretch of…[Read more]
If “a few” means 3 years, you’re absolutely right. If “a few” means 6 years or longer, you’re probably not right. Certainly, if a new company comes in and takes 7 years to reintroduce Saab, there’s no reason to have that name—-it will mean virtually nothing. Avelik—-I’m assuming any rebranded product will be a respectable car or SUV. It…[Read more]
If they’ve shifted assets during this process, some watchdog group or person needs to go over every move they’ve made with a fine tooth comb. If even a single euro was misallocated to protect NEVS—-arrests need to be made. This is crunch time and after the multiple slaps in the face that have been endured, enough is enough—at this point,…[Read more]
Well, I’d rather a modestly growing new car company than a declining used car company. This is just a simple fact: If new Saabs aren’t produced, with each year that passes, fewer and fewer Saabs will exist. Between accidents, serious mechanical issues and undoubtedly, lack of parts to repair even not so serious mechanical problems, “some time”…[Read more]
Pattie is correct—-right now, timing is as important in saving the brand as product—-probably more so. Rebranding until new products are developed is the only way to go, unless you want the current (or should I say past) line of 9-3s to carry the load until new cars are designed, engineered, produced (many years in the future and by then, the…[Read more]
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