> NEVS is back, baby—-they’re standing on their own two feet
Really? So, they’re receiving parts and building the 9-3 now? Sweet! Where do I buy one?
> and ready to go head to head against Audi.
BWAHAHAHA! Through what dealer market, and with what product? They do not have anything to sell. Heck, even their web site is pathetic. Many…[Read more]
> National Electric Vehicle Sweden’s aim is to become a front-runner in the automotive industry, with focus on electric vehicles.
Which will not happen at the rate at which they’ve been burning their capital….
And SAAB’s appeal is small but relatively powerful turbocharged engines in a mid-range luxury car that handles. If they were…[Read more]
Look at their percieved and purported competition, who offered far better specs and interior materials for similar MSRPs. Look at the entry-level BMW 3-series, which in base trim was far better than the 9-3 Aero. The MSRP was way too high without improving materials – which could have easily been accomplished by partnering with Hirsch, who somehow…[Read more]
That’s along the lines of what I’ve been saying all along but I think you came up with a great analogy. Especially Invicta – excellent watches but not Rolexes, despite their “list price” being equivalent to many low end Rolex models. They are certainly better than Seiko mechanical watches – which are actually quite good.
SAAB made darn good…[Read more]
It’s been said by others that GM refused to supply the V6 for use in the 9-3 any longer. Who knows what the real story is…
Spite over pet projects, jealousy and other superficial stuff killing products, trim levels and brands is nothing new at GM.
About 90,000 units per year would make Saab extremely profitable per past analysts’ articles. That isn’t a whole lot of vehicles for a real car manufacturer to produce. Had they adjusted MSRP to reflect the actual sale price and/or made the Aero trim level a true premium car, they could have wowwed reviewers, they’d have stood a fair shake for…[Read more]
> I’d rather lose money selling 50,000 cars and have a profitable future—-than make money selling 5000 cars and end up out of business in a few years.
Agreed – providing that capital provides for execution of that plan.
In order to charge BMW pricing, the 9-3 did need a refresh for at least interior finish (GM chose cheap industrial coatings…[Read more]
In the UNIX administration world, there is a concept of “zombie” processes; basically processes which died but garbage collection failed to remove from the process table.
And, in the insect and arachnid world, zombies are very real, caused by parasitic infections.
So, the answer to your question is yes.
> 2. An almost complete failure to communicate with a very loyal customer base and dealer network.
“almost?” It was a total epic failure. Many of us were saying “shut up and take our money” wanting to buy a new 9-3. Had they restarted the production line and started shipping cars to the dealers that still had their doors open at the time,…[Read more]
I think it’s pretty clear NEVS never had any real intention of producing Saabs. If they had they would have done so ages ago. What did the 9-3 need to remain competitive? It needed a replacement for the V6 they lost to GM, a refresh of the nav/entertainment system, and slight improvements in interior materials (namely the rubberized coating). It…[Read more]
BMW seems to be producing enough cars to keep up with demand… why do you say they lack production capacity? They’ve been expanding their model line and recently started a project to expand production by 100K units at their South Carolina factory to handle a new SUV. I doubt that the plant which produced 30K Saabs/yr will cut it for them.
BMW wasn’t always where BMW is today. They were known for under-performing, overpriced, stripped-down unreliable cars, much like SAAB became under GM. See my other post here about BMW. They fixed things by moving […]
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