Although, I regocnise that this requires large investments. I’m in a visionary mood. What I’m saying is, if the money is there, this is how I would like SaabNevs to spend them. Steve Job’s style! 😉
I don’t fully agree. Sure every market segment has its own particularities, but the laws of economics are always the same. The comparison does not lack merit and the difference between different markets is smaller than your words would suggest. My point is that it’s more an issue of beeing proned to think in terms of needs, than thinking in terms…[Read more]
This is the way to go also from my perspective. The new Saabs must be affordable until the brand value has been restored. If Tim and his branch experts are right, thus implying that new Saabs must be of the more prestigious kind, then let those cars be smaller size cars so that they can still be affordable for normal hard working people. I’m not s…[Read more]
Tim, have you read the license agreement? There might be a change of control clause that would bar NEVS from using the trademark if e.g. a competitor to Saab AB (defence) would buy into NEVS. I would be surprised if there was not such a clause in the contract.
Yes! In my vision for Saab, I would also prefer Saab to become (or rather stay) a smart-premium brand – and become even smarter! For me the Saab brand stands for innovation, intelligent solutions, modern design and more recently also cutting edge green technology. A good product will always sell! I think very few Saab fans would identify…[Read more]
Legally Saab commented on the post, BREAKING NEWS: NEVS evaluates restart of 9-3 current product line 3 years, 3 months ago
According to an article in today’s paper version of the Swedish business newspaper Dagens Industri (DI), sources to DI tell that NEVS will cooperate with either BAIC or Mahindra&Mahindra or BOTH in developing its […]
True. I have also read the article. Apparently the plan is to engage Mahindra & Mahindra to finish the Phoenix platform, since NEVS lack the necessary experience in the car industry. M&M allegedly shall invest SEK […]