SAABSUNITED

Beautiful to look at, but will it ever happen? With our two Saabs, 09 9-5 and 04 9-3 doing great at 60K miles and 110K miles respectively, we’re not in the market for a while, but when we are, I’m very skeptical […]

The major criteria to a logo should always be readability and distinctiveness.

The Saab logo has been a very clean, easy to read modern type face for a long time … reference the Saab 96 steering wheel … and […]

The Suzuki situation cannot be compared to Saab. As I understand it, there was basically one model, and the image of a motorcycle was a problem.

I’m amazed that they sold 21,000 vehicles.

With Saab, there […]

The bottom line here is that whatever the conspiracy theory, whether GM or the Swedish Government or both got in the way of SAAB and Victor’s success, the fact is that the acquisition was under financed, and in […]

Lots of negative comments here about reputation lost and the daunting investment and time required to bring SAAB back. I would suggest multiple case histories arguing that it is do able. The most extreme being […]

Patience folks. It is what it is. Mahindra has the cash and the time. If they can start with the new 9-3 in it’s most iconic hatch configuration, plus the SC and Vert, there’s nothing wrong with that as the bulk […]

9-3 inferior? I beg to differ. Mine is a 2004 manual, and it is the best car I’ve ever owned. Let’s start with the fact that at just over 100,000 miles, I have yet to spend a penny that wasn’t normal maintenance. […]

The challenge of finding a new source of power, be it electric, hydrogen, some hybrid, solar or some new sustainable energy source not yet discovered is a challenge that we must undertake. Oil will get more […]

The financial issues requiring GM purchase to survive were pointed out as over engineering driving costs up, and Saab stubbornly ignoring GM orders to build Vauxhall rebadge. The future will depend on building a […]

Great post, Greg. Acquisition by BMW provides immediate credibility on many levels. The challenge for BMW will be how to build the new SAAB brand to limit positioning overlap with the BMW brand and maximize the […]

Aerobic … On the one hand, there is value to Saabophiles like us to drive a unique automobile.

On the other hand, our limited numbers meant that Saab could not be profitable selling at limited quantities and […]

Great perspective and encouraging that progress is being made. Obviously this takes time, and the longer it takes, the longer and more expensive it will be to reassemble Saab as it was in terms of people. That […]

Thanks for the feedback Angelo … although I would question broad color choices as a viable strategy. The idea is to keep it simple, and the more variations you have, the more challenging is the inventory […]

Ivo, anyone who takes on this challenge is doing so at high risk, especially with the precarious nature of the world economy. That is the advantage of China and India, a chance to introduce Saab to a large growing […]

Oh, and did anyone get the new Cadillac brochure addressed to all Saab customers?

I just got mine which reads in part “… As a Saab owner, you’re well acquainted with driving a luxury vehicle that’s anything […]

So, GM does not want to license the 9-5 or the 9-4X … Really? … So What!

In terms of overall volume potential, 9-3 accounted for 2/3 of the business. A buyer of Saab with just the 9-3 range buys a […]

What I do not understand in GM’s obstructionism to Chinese investment is how Ford was able to pull it off in selling Volvo? How different are the two situations? Doesn’t Ford look to compete in China? Didn’t Volvo […]

I absolutely agree with the assessment of the 1980′s Audi 100 disaster. If someone rescues Saab, and attempts a re launch, that old Audi and where the brand is today should be a textbook of how to rebuild a […]

Saab had a lower breakeven … 80,000 units. The problem is that they never sold more than 1000 cars in a month in the US, and without a dramatic change in the numbers, 80,000 was a long way from reality in 2012. […]

I spoke with my multibrand dealer this morning and he states that he intends to service Saab customers for a long time … besides current inventory, 21st Century Saabs are GM, and the parts should be readily available.