“They”, meaning the Rolls Royce company, were _not_ able to keep the name. They had to rename themselves to Bentley. And yes, even after they lost their name, they were able to sell under the new name “like crazy”, as you just confirmed.
While BMW, who started using the name Rolls Royce for a completely new division, had troubles. They started…[Read more]
The situation is very similar. On one hand, we had a company, situated in Crewe, that could no longer call itself Rolls Royce, or sell cars by that name. On the other hand, we have a company, situated in Trollhättan, that could no longer call itself Saab, or sell cars by that name.
Not quite right. Look at Rolls Royce. They not only lost their Name, due to a quarrel with BMW and RR aero engines, but also had to immediately face the fact that BMW established a new luxury division by the same Name, Rolls Royce.
But despite beeing forced to using a secondary brand name hitherto used for for the more sportive, but less…[Read more]
After some thinking, I came up with my personal “three times 2″ rule for an electric car:
-It must be able to run at 200 km/h for 2 hours.
-In addition, it must have a towing capacity of 2 tons.
The Tesla S is a long strech from this. I’m all in favour of electric cars, but the whole industry, politics, and press gave the Impression, for…[Read more]
Hard to tell. On one hand, one would believe that Volkswagen got enough brands, and that there is quite a similarity in the target market of Saab and Audi (also Saab saw it that way), so that there would be no need to invest in yet another manufacturer.
On the other hand, there were rumours of Volkswagen being interested in buying Alfa Romeo,…[Read more]
I’ve heard that BMW actually had troubles running Mini profitable, despite the relatively high prices and the product range expansion. Whether this has changed in the mean time, I can’t say.
What makes you believe that the Phaeton is a failure? It is hard to calculate in terms of profit vor VW, but the Phaeton was meant as a image enhancer to VW, and I am pretty sure that this has worked out. Imho, Europeans want to to see that a manufacturer from which they buy a car is competent. Something GM has not understood, so they killed the…[Read more]
Why did you compare the NG 9-5 to those cars? The S80 is smaller, and the S4 is much smaller. Compare it to similarly sized cars, like the BMW 7, or Mercedes S class, and you will find it more than competitive.
Look at the Tesla prices. Most of that money goes into the battery. Even with a smaller car, any Saab will not be much cheaper, that is, if they are going to offer a comparable battery (let’s say 80 kWh).
Have to agree, the NG9-5 would be to long for me. I think one can understand this in the context of the General Motors range. They were probably aiming at a non-Cadillac car above the Opel Insignia. Since the Insignia is about as long as the OG 9-5, the new 9-5 had to become longer, and more prestigious.
The idea was probably that somebody who…[Read more]
There are two sides of “leightweight”. Aside from the good one described above, there is also that issue with towing capacity. The 9-5 I TiD weighs 1730 kg, which will give him (in combination with an approval) a maximum towed mass for e.g. horse boxes equipped with a special coupling, of about 2050 kg at a maximum speed of 100 kmph, in Germany.…[Read more]
Thylmuc commented on the post, First version of the electrical drivetrain ready for the 9-3 sedan 1 year, 5 months ago
Or, and this seems more realistic, that the governments decide to raise taxes on “mobility electricity”, to compensate for less tax collection in the field of fossile fuels. Keep in mind that in most European […]
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