SAAB of the week – Jan
May 31, 2011 in Sotw
If I remember it right, then I think our dear inside saab writer Swade will love this next SOTW
A few weeks ago we got a mail from Jan in Seattle:
You are browsing the archive for 9-3x.
by RikardH
by Rune
Teknikens Värld takes the 9-3X Griffin out for a spin
March 26, 2011 in test drive
The past few days here have had a heavy focus on the business side of Saab. It is only appropriate then to turn our focus back to the cars.
JH gracefully supplied us with the following manually improved googletrans of the original article (also containing 11 pictures worth checking out).
More after the jump:
Read the rest of this entry →
by Swade
New Saab Television commercial released!
August 26, 2009 in News, Saabology
While Swade’s snoozing the day away (at least from the Western Hemisphere point of view), this little jewel dropped into my text inbox via Twitter. You could do worse than to follow SaabNewsroom on the world’s most ubiquitous social network.
The official Saab website has this description:
Saab TV Ad – Changing perspective
We proudly present our latest TV commercial. Part of the Changing perspective campaign that launches the new Saab 9-3X. Great soundtrack from the Swedish singer Asha Ali called Time is now!
I like it on first glance. I still wish for a stronger technology edge, but I’ll admit my engineering orientation biases my opinions about such things.
It appears that Saab is continuing the use of white and images of the creative process as an advertising “language” if such a thing exists. I am pleased with that.
Comments are open and welcome. Swade: Opine, dear sir.
by Swade
Car & Driver New Car 2010 Edition
July 27, 2009 in Editorial, News
All told, I’ve been a Car & Driver subscriber for probably twleve years of my life, including the last two. I’ve enjoyed some of the magazine, especially the irreverent humor, for the most recent span, but I’ve felt that the automotive opinions are as biased toward the Germans as any other press outlet is these days.
Honestly, I don’t expect a great big entry for Saab in the “new cars” (September 2009) edition, because there aren’t any to speak of, really. With the new 9-5 delayed well past the autumn 2009 debut of the 2010 models, there really isn’t much news to report. However, there is plenty of company news to report — new ownership, the 9-5 in the pipeline, concept cars and the new 9-3x.
I’ll give C&D a pass on the ownership news front given that the press time for the “September 2009″ edition is in June (perhaps even late May?), but certainly if Suzuki merits mention for the (somewhat uncertain) Kizashi, certainly the new 9-5 should merit some attention?
At least there is enough Saab news to fill more than about one-tenth of a page.
See the scans after the jump to see what I’m talking about.
