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by Jeff

Electric Updates (updated with Tesla response)

February 10, 2013 in EVs, News

It’s been a while since my last post, but I haven’t lost any interest in Saab. There hasn’t been too much exciting NEVS news (public at least) to share, and there hasn’t been a whole lot of exciting EV news to report. The fact that Saab is investigating production of the ICE (Internal Combustion Engine) version of the 9-3 is exciting and welcome news, but doesn’t change the fact that its parent company is still primarily interested in electric cars. As I’ve read through comments the past few weeks, it’s clear still that some don’t see a viable market for electric propulsion in its current stage. I’m not writing this post to try to change their minds, only here to show those who understand the role it will play in the future of automotive technology relevant stories affecting the current leading players Saab wants to compete against.

While this is a long post, I find that I often cover a lot of ground that I see commenters on other articles confused about. There’s a lot of juicy info in here to bring everyone up to speed on the good and bad in the EV world, so it’s probably worth reading the article and the links provided if you care about this stuff. To make it a little easier to digest, I’m breaking it into sections about each subject. Truth be told, it might as well be 5 separate articles, but heck it’s the weekend so enjoy!

Tesla

I’ll admit, the main reason I even had enough inspiration to post today is because I saw a Tesla driving in my mom’s neighborhood outside Buffalo this week. For two seconds I thought it was a new Ford Fusion, then a Jaguar XF, and then I realized quickly that it was something I’d never seen before, a Model S. It looked sexy, and it was fast – 55 in a 30 mph zone fast. For frame of reference, watch it smoke this Mercedes Benz E63:

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by Jeff

A Tale of Two Electric Startups – Fisker

September 6, 2012 in Editorial, News

Now that NEVS’s purchase of Saab’s assets are complete, a clearer picture of their future plans is emerging. While none of us know exactly where the road will take the company, one thing is clear- with a business model based on electric propulsion, they will effectively be operating as a startup company. In a previous story, we looked at Tesla as an example of an automotive startup that has proven a successful business case exists for electric cars. I’d like to continue looking at the other gorilla in the electric start-up room, Fisker, and focus more on their own missteps, so that we can watch and hopefully sound the alarm if we see NEVS in a similar situation.

Their first model, a $100K+ roadster, enabled them to test out their battery and control systems at an almost break even level. But for their first volume model, they didn’t want to compromise– they wanted a game changing mid-sized sedan. Indeed, Tesla has reduced the development process of their Model S sedan to its most salient details in order to exploit the best out of what electric propulsion provides– we’ll look at those in future articles. And by every measure of achievement, they’ve succeeded in silencing their critics. The respected auto journalist Dan Neil lost his bet with Tesla CEO Elon Musk that the Model S wouldn’t come to market on time, and paid $1,000 to charity as payment. Tesla has forecasted profitability next year, less than a year after delivery of the first Model S, due mostly to strong presale demand. They’ve presold 12,000 cars, and will break even around 8,000- showing that if NEVS wants to succeed, they must follow a similar path and leverage the support and initially target people like you and every reader of SU to survive. Read the rest of this entry →