December 12, 2010 in Saabology
This one’s been discussed fairly extensively in comments, even before I got the dozen or so emails about it in my inbox (thanks all).
The word “spin” has already been mentioned in comments, so I was loathe to bring the whole thing to the front page. Why go over this if people aren’t going to read it with an open mind (and funny that they’ll take everything in the NYT as gospel but voluntarily come here and be cynical about what I might write).
The New York Times has published a review of the Saab 9-5 and it would be fair to class it as “a mixed bag” of bouquets and bricks.
The reviewer – Laurence Ulrich – loves the fact that the 9-5 exists and even likes a lot of things about it, but feels that it shows too many signs of its GM origins and that it fades once you introduce it to some competition.
I’m not going to bother with addressing his more contentious points one by one in detail. There’s not a single thing in this review that’s new to a regular Saab reader, so any points I’d make are well known to you all. There are some things in this review that are fair points that I think Saab will address in coming model years (interior) and there are some things in the review that are just downright wrong or inappropriate (the unqualified comparison between an Aero model Saab and a base-mid model Buick).
Instead, I’ll bring these two things to the table.
1) The fact that everyone we’ve heard from who’s actually bought a Saab 9-5, loves it.
2) something that Hugh W, a New Yorker, posted in the comments discussion:
……while all of us wish that he would have said this is the car of the year, run out and buy it, I don’t think that it will do too much harm, and will likely help a lot. Let me explain. The NYTimes reader is intelligent and perhaps a bit cynical. They know that nothing is all good or all bad, that reviewers are sometimes concerned about little things that are of no concern to them, that to be a reviewer implies that there will be some not=picking and criticism. On the other-hand, there are enough good things said about the 9-5 to tickle the interest of anyone who has ever owned a Saab, especially those that have owned and liked their GM era 9-3s. But most importantly, it brings to a wide readership the fact that Saab is alive and has a new car, warts and all. For those that Saab was closed, for those looking for an alternative to the Germans, this is huge!!! They at least know now that there is a new kid on the block that’s worth checking out. Will they all buy? certainly not, but I’m equally certain that it will increase traffic into dealer’s showrooms and potential buyers and evaluate and decide for themselves.
The New York Times review of the Saab 9-5, which may require registration, is here.