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by ryanonsrc

Design Study: The view from behind

November 19, 2011 in Saabology, Uncategorized

Last week, we embarked on an in-depth look at a key visual element of Saab: The Saab Grill.  Now it is time for us to go for a short jog and get ourselves a good look at the view from behind.  Most of us like to think that this is a view that other drivers (excepting other lucky Saab owners of course) will be intimately acquainted with.  And just as we all want to sneak up on them with class, we want to zoom past them with style.  My limited artistic abilities and non-existent photo-shopping skills prevents me from providing a general diagram of the Saab back-side, as I did with the Saab grill.  But, it turns out that there is enough “going on”, visually speaking, that I believe the best way to proceed with our study, is to look at examples and point the various interesting facets of the design.  So without further ado, we have our first example: The Saab 900 SE

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by Carl-Henrik

Design and the Saab 9-5

July 29, 2011 in Editorial

While the situation is as it is and we all are worried to some degree, I do think it is time that we focus on what this site is about. I dare to say it is not only about the situation for Saab, but more about the products – the cars. And to bring focus on the cars I will give you my thoughts of design and the Saab 9-5. Yes, design and what you like is very personal, and while some people loves how some things look, some doesn’t. This entry is my statement and I know that everybody doesn’t agree with me.

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by Swade

CAR Magazine on the Saab PhoeniX concept

March 18, 2011 in Editorial

CAR Magazine are generally pretty reasonable when it comes to Saab. They, like the rest of us, tend to think that the automotive world is a much more interesting place with companies like Saab in it. That’s why one of their roving reporters was busy getting a good spot at the Saab stand while Opel, next door, were running overtime with their Geneva press conference.

Back again to Hall 2, where I should be seeing a presentation from the brand that will not die. However, it’s GM Europe, Saab’s old owners, working their way through the presentation of the new Zafira Tourer. I’m keen to see the new car, but try to get a better location to view Saab’s presentation instead.

This traditional affection is why I’ll be very keen to read their April issue and see how they explain this headline about the PhoeniX concept. It’s fair to say that early signs from CAR are not looking promising.

From their online digital preview:

A harsh assessment?

I know I’m biased, but I’d say decidedly so. Alfa Romeo would want the “Right Car” assessment because the 4C is actually slated for production. Nobody wants a “Wrong Car” assessment, so it’ll be interesting to read what the assessment is based on – some controversial flying buttresses, or the use of a real-world new platform, a new hybrid turbocharged drivetrain and a real-world communication and control system that’s made massive waves everywhere. I hope CAR bore point 1, below, in mind.

We’ve covered plenty about the PhoeniX on this site and there are a few things of note that came out of that discussion:

  1. PhoeniX is a design concept (my emphasis) and the one thing you don’t want a design concept to be is boring. You want it to create discussion, which PhoeniX has certainly done, with the vast majority of it in the motoring press being decidedly positive.
  2. Given that it’s a rather radical concept in terms of looks, it’s going to divide opinion, which is fine. The trick is to look deeper than what you see at first glance.
  3. The importance of PhoeniX is not confined to it being Jason Castriota’s first statement as head of Saab design. The looks are deliberately Jason with deliberate Saab cues, and some of that look will carry through to the next 9-3. The importance of PhoeniX, however, is not just how it looks. It’s also concerned with what’s underneath. The PhoeniX platform that it’s based on is real – and when the next 9-3 is only 18 months away, that’s an important thing to know – and the PhoeniX concept showcases some of the vehicle proportions that will be possible with that architecture.

I guess I should hold my tongue until I get a chance to read the article, but I have a feeling that CAR may have only looked at the surface to judge the validity of PhoeniX and made a bold headline out of a subjective assessment.

——

Yes, it’s OK. Tim’s given me the OK to continue to write here occasionally. This is one piece of subject matter that I couldn’t resist.

–

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by Swade

Student Saab Design concepts

December 13, 2010 in Saabology

Last month I shared some student designs from the Umea Institute of Design, which were done with Saab in mind, mixing the Saab brand along with the values of several other noted brands.

The illustration below is from another student designer from Umea, however it wasn’t amongst those covered in the earlier entry and from what I can tell, isn’t part of the ‘mixed brands’ project.

This car was designed by a student named Yungho Jung as a Saab for the year 2025. The aim is to prove that cars can be made safer for pedestrians without being boring to look at (regulations are standardising the proportions of many vehicles in the name of pedestrian safety).

The main theme of the project is safety, as Yungho noticed that most of accidents occur due to carelessness of drivers or speeding. The body of this Saab is made of a flexible composite and can change its shape, absorbing impacts to reduce damage.

Of course, Saab historians will remember that Saab pioneered flexible, impact absorbing bumpers in the early 1970s. This concept combines that idea and modern materials to bring the concept to the whole vehicle.

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And whilst we’re talking student designs, this is a short animation from one of the Umea students, Travis Vanietti, who designed a Saab combined with brand values from Swedish retailer, H&M.

Innovating Dreams from TJ Vaninetti on Vimeo.

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by Swade

Design boffins talk to Jason Castriota

December 10, 2010 in Saabology

Is it OK for me to start this off with a mini-rant? It’s my site – of course it is!

What the heck is a design-focused website doing when it’s got an entire screen width at its disposal, yet chooses to actually publish its articles in a column about 180 pixels wide, and in a teeny tiny font? Design’s supposed to be functional, yes?

/mini-rant.

Anyway, the so-hip-I-don’t-get-it website called Wallpaper* spoke briefly with Jason Castriota, Saab’s head of design.

Some bits (actually, around half of it)

What’s your design vision for Saab?

I’m after that ‘jet on the road aesthetic’. I want to recuperate Saab’s aeronautical roots including that double teardrop shape from its fantastic history that has been diluted in recent years. But it will be done with a thoroughly modern take. Saab has good rivals so we need to do something very distinctive.

and….

So what can we expect from Saab next?

At the LA show this year you’ll see the production 9-4X based on the 2008 concept, followed by the 9-5 wagon in 2011 plus a new concept from me in the same year before the production 9-3 arrives in 2012. It’s a tight timeline to get that 9-3 right! Afterwards my next homework assignment is a new small Saab.

A word about that schedule, if I may.

There will be a very strong temptation for people to see this concept car early next year and take it as being a conceptual version of the new smaller Saab (referred to often as 92).

My understanding is that this isn’t the case at all.

The concept car that Saab Design is working on (to be shown at Geneva 2011) is pure concept. A design statement. It’ll be the bookend to the Aero X concept from 2006. Elements from this car will be used on Saabs that follow, but there won’t be a Saab that follows that looks just like this concept car.

That’s my understanding.

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by Swade

Interview with Jason Castriota – Part 3

November 28, 2010 in Saabology

Click the links to read:

Jason Castriota is Saab’s Head of Design. In part 1 of this series, we talked about his appointment at Saab and a little about the successor to the Saab 9-3. In part 2, we focused more on the 9-3 successor, the expectations on Saab Design and the Saab concept car that will be shown in Geneva, 2011.

This is the final segment in this 3-part series based on phone calls in September and October 2010. My thanks once again to Jason Castriota for taking the time to chat about so many different issues for the benefit of the wider Saab community.

——

SW: The workload is very heavy at the moment, with that concept vehicle (that will show in Geneva 2011) on top of the work for the 9-3 successor. How is the Saab design team functioning on a day to day basis at the moment? And what size team do we have at the moment? You’re in New York right now, so how is that working?

JC: Well, I’m constantly back and forth. My month is broken into around 10-14 days in Trollhattan. There’s a week of PR commitments and a week in New York. It really is a time of constant travel.

The team is absolutely flat out. We’re a team of around 35 people in total. There’s around 7 designers in total, including my people, then we have about 15 computer modelers, a handful of physical modelers and a handful of project managers. So around 30-35 people in total. It’s a very small team, but it’s the way it should be because the ideas are very clear now, and it’s all about having that synergy with your collaborators and executing.

We have the exterior and interior programs for the 9-3 successor going on right now (mid-October) – one main interior theme and then with the various body style changes, there’s mild variations because of rear door panels, or a lack of rear door panels, etc. In parallel we have the exterior and interior of the concept car happening.

SW: OK. Switching tack for a moment…

You’re part of the board now and you’re doing a lot of PR work, etc. I know you’ve got a particular interest in branding and making sure something suits the brand. Are you playing a part in the visual design in Saab’s branding efforts in the next couple of years?

JC: Absolutely. I’m working hand in hand with Knut Simonsson, the head of marketing. Simon (Padian) and another guy in the studio, Matthias, are working together with me to help design provide support to marketing and branding. We have to make sure the new message from Saab is very clear.

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by Swade

AMS – Win an original Castriota design sketch

November 9, 2010 in Saabology

Auto Motor and Sport did an interview with Saab Design Chief, Jason Castriota, and unlike mine (via telephone), it was in person.

As you’ve probably seen from Parts 1 and 2 of my interview with him, Jason enjoys a chat. Maybe the only thing he likes more is to get out the sketch pad and start drawing, which is exactly what he did while he was with the guys from AMS.

AMS are now giving readers the chance to win that sketch, which Jason did to illustrate what a future Saab Sonett might look like should they have the opportunity to make one.

Castriota_Sonett

To be in the running to win the sketch, all you need to do is leave a comment on AMS’s Facebook page.

Giddyup!

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AMS’s interview with Jason Castriota is in the latest print edition of their magazine, which Swedes can buy at outlets with the finest tastes.

Parts 1 and 2 of my interview with Jason Castriota is available at the following links. Part 3 is still to come.

–

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by Swade

Swedish design students mix Saab design with noted brands

November 8, 2010 in Saabology

The Umea Institute of Design is a fantastic seat of learning for young designers, located in northern Sweden. Students recently finished a project where they were tasked with designing a Saab concept with a twist.

Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project’s concept, its proportions, surface language, details, graphics, functionality and material choices.

The brands used to infuse some flavour into the Saab designs included Nespresso, Nintendo, Apple, Gillette, Qatar Airways and others.

Snippets about each are from Car Design News (click images):

Nintendo – Jan Christian Osnes
Games console-manufacturer Nintendo inspired Jan Christian to create a social and fun city car that’s also able to venture into the wilderness to afford its occupants the sense of adventure offered by video gaming. The use of customizable graphics in the concept’s DRG and rear hatch screens reflects the online avatars offered by Nintendo. White body panels with fluorescent green highlights add to the product design feel. Its DLO and stylized three-spoke wheels are resolutely Saab.

Apple – Yong-Fei Han
Many parallels can be drawn between Apple and Saab. Both are focused on offering reliable, simple, yet highly functional products. Meanwhile, the American computer giant’s emphasis on design has enabled it to move not only into a more premium market space, but also a more profitable one. Inspired by Apple’s simplifying technology applications and legitimized by Saab’s own aerospace technology, Han has employed advanced by-wire technology to rethink and declutter the driving environment. A fully reconfigurable environment enables the driver to sit where he likes – left, right or center. Other aircraft references include a redesigned ‘wing’ grille graphic and an afterburner wheel design that reconfigures to cool the brakes. In side profile, the concept employs the traditional Saab proportions and graphics, while the unusual concave rear screen – nestling between a pair of buttresses – is a neat reference to the 1970s 99 model.

Gillette – Kosin Voravattayagon
While its exterior may be accused of failing to capture the essence of Saab, the interior of Voravattayagon’s project more than compensates. Indeed, it was awarded the ‘Student Design of the Year’ and ‘Best Production Interior’ at this year’s edition of the Interior Motives Design Awards in Paris. The concept is inspired by Gillette’s material use as well as its design purity – both traditional Saab values. Meanwhile, the center console has been pushed to the outer edge of the seat frames, optimizing the safety credentials Saab is famous for. Voravattayagon designed his project specifically for the Chinese market.

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You can see more information at the Umea Institute of Design, and at Car Design News.

–

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by Swade

Interview with Jason Castriota – Part 2

November 4, 2010 in Saabology

Click the link to read part 1 of my interview with Jason Castriota – Saab’s Head of Design.

Part 3 is still to come.

When we left Part 1, we’d just started talking about the expectations surrounding the successor to the Saab 9-3, which is due in Q4 of 2012. Our conversation was interrupted and we had to pick things up again around 5 weeks later, so we started there.

——

SW: So back to the weight of expectation around the successor to the 9-3. We talked about it in terms of what the company needs this car to do – it has to be a hit in all categories – but how conscious are you of customers’ expectations re: what this car represents.

JC: I’m absolutely conscious about it. It represents the core Saab car for not just the existing core clientele but also people who are just car enthusiasts in general. This is always going to be the ‘point of reference’ Saab, the spiritual successor to the 900, which is the car that made Saab a modern and relevant company.

It’s great for me because we’re being placed in a ‘dare to be great situation’ and some people view that as a risky position. I don’t view that as a risk because if I’m given the power to live or die by my own hands then I believe in what I’m going to be able to do.

I know Victor feels the same way about the things he does and the risks he takes as a businessman and I know Jan-Ake feels the same way. None of us really feel like we’re at risk. There’s a challenge ahead of us, particularly this year because it’s going to be a difficult year – there’s no doubt about that.

It’s an uphill battle for Saab this year because in the United States, above all other markets, this is the market that suffered the most because of the fallout of what happened with GM. So there’s still this unfortunate misconception in the United States that Saab doesn’t exist, that it’s dead, been liquidated, and it’s something that we’re having to take very seriously – building customer trust and market trust again.

SW: With this 9-3 replacement, are you looking back to iconic features of older Saabs, to either include those directly, or include cues to those in the new car? Or is it something that’s going to be pretty fresh, a complete new direction?

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by Swade

Interview with Jason Castriota – Part 1

November 1, 2010 in Saabology

Recently, I had the good fortune to spend a bit of time on the phone with Saab’s new design chief, Jason Castriota. The conversation was split over two sessions. We first spoke on September 8, a conversation that was cut short due to unforeseen circumstances. We finished things off on October 15.

In between those dates, Jason had the unveiling of the SSC Ultimate Aero, which he designed, as well as the Paris Motor Show and a bunch of Saab-related interviews with various members of the motoring press.

My thanks to Jason for picking up the phone and having a chat. As you’ll see below, he likes to talk, which makes for a great interview.

We skipped the stuff about him drawing cars when he was five years old, etc, and got straight into the Saab questions, many of which were posed in comments by SU readers prior to Jason and I talking.

——

Swade: You and Victor Muller seem pretty similar. You’ve both got pretty fine tastes and you seem to have ended up at events that suit your similar nature, places like Pebble Beach, etc. When did you guys first meet and did you hit it off straight away?

Jason Castriota: Yeah, we really did hit it off straight away and I have to say that with Victor, I really do have a partner in crime. I really love his gregarious nature. He’s a bit bold, a bit brash and he’s managed to be so successful being blunt and honest, true to the point. I’ve really prided myself on being that way in my career as well, and that can make you some friends but it can also work against you sometimes as people don’t expect such blunt answers. But I think, from a designer’s point of view, that you have to be very assertive and I like the fact that Victor’s very assertive as well.

We actually met in 2006 at the Geneva Auto Show and we really hit it off right away. He was very complimentary of the things I was working but aside from that, sometimes you just find that when you meet someone and start talking to them, that you have very similar tastes. You have a fun, vibrant conversation that just moves forward by itself and next thing you know, you’ve lost 30 minutes. That’s kind of how it was with Victor and I.

Over the years we just kept running into each other at auto shows, events and various car-oriented and enthusiast-oriented events and we always agreed it would be really cool to do something together some day but we never really new when that day would come. I didn’t know if it would ever come, to be honest, because you hear that sort of thing a lot in the industry, but with Victor I always felt it probably would.

I ran into him again at Geneva this year and he immediately asked me “What are you doing?” And he called me over to the Spyker stand and asked me again – ‘what are you doing?”. I told him I was running my own consultancy. I was enjoying being master of my own destiny, etc. He said “that’s great, but you have to come and be director at Saab”.

I said “I don’t know” (laughs).

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by Swade

Jason Castriota talks aerodynamics

October 15, 2010 in Saabology

The following video isn’t Saab related.

What it is, is Jason Castriota talking about the aerodynamic factors that have to be considered when designing a car. In this instance, the car he’s talking about is the Bertone Mantide.

I’ve posted it here for a couple of reasons. Firstly, the replacement for the Saab 9-3 is reportedly in wind tunnel testing right now, so it’s kinda topical.

Second, it’s a good way for me to let you know that I spent an hour on the phone with Jason Castriota this morning, finishing off the interview we started a few weeks ago.

It’ll take a few days to transcribe and edit, so you can expect the full SU interview with Jason Castriota to appear here on Saabs United some time next week.

Until then, enjoy some aerodynamics talk.

httpvh://www.youtube.com/watch?v=H29ikP1_eZw

–

Thanks to WooDz for the tip on the video.

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by Swade

AMS interview Jason Castriota

October 1, 2010 in News

I’m still waiting to finish my phone interview with Jason Castriota. We got 30 minutes into things when a medical emergency with his family took him away and it’s been difficult to get in touch again, but we’ll get it done soon. I’m looking forward to it, too, as we covered a lot, but we had miles to go.

My mates at Auto Motor and Sport caught up with him at the Paris Auto Show and JH has been kind enough to send through a transcript:

——

“I call them Clark Kent and Superman”

Nisse Svärd sat down together with Saab’s new chief designer Jason Castriota, and discussed the future: Hatchback, concept cars, black interior and model name (current 9-3 will be 900 or 93?). And Jason also revealed what he calls his two bosses …

Our reporter Nisse Svärd had a chat with Saab’s new chief designer. Jason Castriota proved to be a promising quote machine …

Why did you take the job at Saab?
Why not? It is a good chance. Saab is an icon in the automotive world and its re-launch offers new opportunities. A perfect environment for a designer when Saab will be reborn and start from scratch and you are also allowed to be responsible and lead the work

Why do you think Saab chose you to manage their heritage?
It was Victor Muller who contacted me. He knows my work at Pininfarina and liked my projects. I have not worked with Spyker, but he appreciated how I managed the design and history of other brands that I worked with. We met at the Geneva Motor Show earlier this year and Victor told me I had to come over. The second press days, I went to the Saab booth where I had a meeting with Jan-Åke and Viktor. It was supposed to last for 15 minutes, but it was a good conversation about Saab’s future design for over an hour and we were very consistent. Then they came over to me at the car show in New York a month later, where I presented the sketches of my proposals. We agreed.

Pushing ahead, that is. Typically Victor, and is it typical for you?
I am a determined designer. Saab must be decisive, especially now. It’s a good synergy between the fiery Victor and restrained Jan-Åke. They are a perfect combination and a dynamic duo. They’re like ying and yang. It is wonderful to work with them. I call them Clark Kent and Superman.

Clark Kent and Superman aka Jan-Ake Jonsson, and Victor Muller.

What is it like working at Saab and in your new design?
There is a great passion and enthusiasm within Saab. It’s fun to work here and so easy to be creative. Lovely atmosphere.

When will we see Castriota-design in Saab’s cars for the first time?
The first production car that I was responsible for is coming in 2012.

You consequently mean new 9-3?
Can not promise that it remains the 9-3.

Is it therefore more of a new 900 than a 9-3?
Saab 900 was an icon with a unique silhouette. All the manufacturers want to build premium, sporty and crossover (this refers for instance to the BMW 5 GT). It’s time to go back to a unique Saab which is premium and sporty.

Can the replacement of the 9-3 be called 900 or maybe even 93?
You get a laugh in response. (Jason’s laughter leads to a deliberate silence.)

When will we see the first touch of your Saab design?
There is a concept car next year. It gives a hint of where we are headed. Both the design and technology terms. Exactly when in 2011 is too early to tell. It depends on when the technology that shall be in the car is available.

How do you see Saab’s earlier concept cars? They have received considerable attention, do you build upon them?
No, it will be a new cycle of concept cars. The old ones had elements of Saab DNA, it will of course remain, but with new ideas.

Here at the booth Saab is showing a large text with “The Scandinavian Spirit”. How do you see the term Scandinavian design?
First you observe cultures from the outside, but then you live in it and develop the vision. Today, I live in Trollhättan. Scandinavian design is a rich heritage and not just cars. It is minimalistic and it’s a bit of a contrast to what we see in many booths here today. It is often said that a good car design will be drawn with only three lines. It is not the case with many manufacturers today. Even details are beautiful, but it should be clear lines.

Scandinavian design is often associated – not least among furniture – with light materials and wood. The interior of the Saabs today is almost known as “black”. How do you see it?
Today it is a little too sober inside the Saab cars, and it has been so for a while. I want to give more warmth to the interior and work with natural materials. Saab has lost to competitors regarding the design and colors – it also applies to the outside. I want to make a more humane environment with sustainable materials.

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by Swade

I want the Saab

September 21, 2010 in Editorial

Another long-rambling tome that gets some stuff off my chest……

As anyone who has met me can attest, I’m no fashionista.

I don’t wear T-shirts often. Only at the gym. I prefer polos, mostly because I’ve got a rather fat neck and T’s usually make me feel uncomfortable. I only buy one brand of jeans (and one cut within that brand) because I know they’re comfortable, durable and I don’t think they make me look like a gimp. Having said that, though, I do pay more for those jeans than what I would for most other brands because I know that they’re comfortable, durable and that I’ll be happy every time I pull them on.

I value a good body of work. I don’t like the idea of musicians being famous just because they were found on the internet, as if the method by which they were discovered is part of the fame itself. Have they got substance? Have they got the ability and the patience to replicate what might be one good first-up effort?

Has there been an artist emerge in the last 5 years with the genuine potential to be a staple of the music business for the next 30 years? Possibly. I hope so. It’s been great to discover and grow with artists as they’ve emerged and grown since my adolescence. Sometimes older artists are looked at with a degree of cynicism, as old fashioned, but I tend to think the slower pace of the music industry 20 years ago allowed them to develop and for us to develop with them. I’d gladly pay three figures to see Metallica, U2, Steve Vai, Radiohead, Prince (for whom I’d almost go four figures if the seats were right), Eminem or Eric Clapton. I wouldn’t even cash a voucher to see Lady Gaga or whoever-the-kid-who-replaces-her-is.

Like many of you, I tend to find something that I like and stick to it. It’s not that I’m not open to other things. It’s not as if I’m closed to the idea of change. But when I find something that delivers the fundamentals of what I’m after, I’ll stick with that product or brand.

When I find something that delivers the fundamentals and the intangibles that give me a really pleasurable experience, there’s a very good chance that I’m sold for life. That’s pretty much what I’ve had in my experience with Saab.

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by Swade

MATTER interview with Jason Castriota

September 8, 2010 in Saabology

I’m going to be speaking with Jason Castriota myself in a few hours and asking a few of your questions as well (please, no more are needed).

In the meantime, whilst doing my background research, I came across this interview in a magazine called MATTER. One that we hadn’t seen before.

It’s quite current and makes for some more good background reading on Saab’s new Head of Design.

The 9-3 is the bread and butter of Saab. This is the spiritual successor to the iconic and hugely successful 900 series, so needless to say we need to get it right! Above all, you will see a return to very distinctive proportions and a unique blend of sportiness and utility that Saab has always been renowned for. I have never sought to do “me too” designs – and this car will be distinctly different from the competitors.

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by Swade

Coming Up – Q&A with Jason Castriota

September 7, 2010 in Troll Stuff

I’ve secured some time later this week with Saab’s new head of Design, Jason Castriota.

I’m preparing a few talking points and questions, but I’m sure you’ve got a couple of things you might want to ask Jason as well.

This is your chance.

I won’t be able to ask every question that’ll end up in comments to this entry, but I’ll definitely pick a few and get Jason’s thoughts on them.

Well….. off you go!

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