SaabsUnited.com

We’re in a new month so I’ll take this weekend opportunity to share the site statistics from December 2010.

SU served 467,222 pages during December 2010, to 67,261 unique visitors. A slower month, thanks to the Christmas break, which really was a break this year.

Seeing we’re at year’s end, why not a small sample of annual numbers as well?

Saabs United served 7,551,995 page views for the whole of 2010. These pages were served to 784,589 individual visitors. Not too shabby, eh?

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The top 20 cities visiting Saabs United during December were as follows:

Munich, Berlin and Amsterdam were all in the 25, but just didn’t make it into the top 20.

Much is made of the potential contained in the so-called “BRIC” countries. Visitation here isn’t quite pointing to the same thing, but Russia’s good at 5,821 pages and China’s growing with 1,313 pages (Taiwanese Saab fans viewed just over 2,000 pages for the month). India and Brazil were both around the 400 page mark, so there aren’t many people looking for Saab information there…. yet

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Here are some new stats for you….

19.7% of visits to SU in December were people visiting just once.

28.6% of visits to SU in December were the 200th (or more) visit for the person concerned.

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The top 3 individual pages viewed in December 2010 (aside from the home page) were as follows:

• Saab US sales data November 2011
• My 2 cents on Saab’s North American sales and other stuff
• Saab ad competition – vote for your winner

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That’s it for this month.

And here we go again for the start of 2011!!

The monthly report is as follows….

• There were 160 posts written on Saabs United during November. That’s an average of just over 5 posts per day.
• Saabs United served 519,518 pages to 71,638 individual visitors during November 2010.
• Visitors spent an average of three minutes (precisely) on site, per visit.
• The busiest day of the month was November 18, with over 23,000 pages served. November 18 saw various posts associated with the launch of the Saab 9-4x at the LA Auto Show.

Geography

The US provides the most visitors in terms of countries……

…but doesn’t provide a single city in the top 10….

New York was #11

Content

The top 5 posts viewed during November were as follows:

• I saw the 9-3 replacement
• The announcement of the (unofficial) Saab ad competition
• Interview with Jason Castriota (part 2)
• Interview with Jason Castriota (part 1)
• The 9-4x pre-show photo shoot

The most commented articles on site this month (over 50 comments) were as follows:

• Saab US Sales Data October 2010
• Interview with Jason Castriota (part 2)
• 2011 Saab 9-5s arrive at US dealerships
• Video: Saab 9-5 remote start
• Things that ‘bump’ in the afternoon (our 9000 crash)
• Q&A LA Auto Show
• Aiming for 20,000 9-4x sales
• Saab 9-4x photo shoot
• US pricing for Saab 9-4x
• LA Notes Day 2
• Whatcar? survey ranks Saab last
• I saw the Saab 9-3 replacement
• Saab 9-4x vs Saab 9-5
• Fuel Economy is from the Devil
• Is the Saab 9-4x a real Saab
• The Saab 9-5 2.0T is awesome
• Hirsch Performance getting closer to US release
• Winter driving demonstration from Seattle
• Saab 9-4x diesel
• Swadetorial: Frustrations
• EVO talk about Saab 9-5 road tests

And finally, for something different, the top 10 browsers accessing the site:

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Thanks to all for hanging around. It’s been a pleasure.

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I haven’t done a site stats post for a few months, but here’s an update for September 2010. Site stats are compiled to let me know how things are going, let you know how things are developing and to provide a gentle reminder to Saab that there’s some value in this whole website thing.

• There were 152 articles written on Saabs United during September 2010. That’s just over 5 per day for each day of the month.
• Saabs United servers fed 540,833 pages to 75,585 individual visitors during the month.
• Visitors spent an average of three minutes on site, per visit, which is quite a lot of face time.
• The busiest day of the month was the 29th September, which was when Saab announced their partnership with BMW

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Pageviews (click):

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Referral sources

• The #1 referring site to Saabs United in September (aside from search) was Auto Motor and Sport.
• The #2 referring site to Saabs United was Facebook (which is interesting as I don’t even use FB for promotion of SU)
• The #3 referring site to Saabs United was Twitter

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Geography

The top 10 countries with visitors to Saabs United are as follows (click):

The top 10 cities with visitors to Saabs United are as follows (click):

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Popular posts

The following were the top 5 viewed individual posts during September:

• Tuesday Snippets – Farago Edition
• Press Release: New Saab 9-3 Diesels Set 119 g/km CO2 Class Benchmark
• Saab 9-4x – a photo by Djup Strupe
• A picture’s worth a thousand tears
• Mats Fägerhag on Saab’s new e-AAM Driveline Systems company

The following posts had more than 50 comments during September:

• Possible dealership problems in US Saab market – 86 comments
• Expectation adjustments for Saab at the Paris Auto Show – 55 comments
• Lance Cole: The new Saab 9-5 – now that the dust has settled… – 65 comments
• Coming Up – Q&A with Jason Castriota – 75 comments
• Images: 2011 Saab 9-3 – 50 comments
• New 3-spoke wheels from Saab – 50 comments
• A word on those 2011 model updates – 69 comments
• Joran Hagglund’s book about Saab sale gets briefed – 103 comments
• Kids and Saabs – 73 comments
• Saab sales data – Great Britain – August 2010 – 115 comments
• Saab 9-5 looks good in red – 50 comments
• Who is a typical Saab 9-5 buyer – really? – 89 comments
• Translate “Kampen om Saab” – please! – 61 comments
• 2011 Saab 9-3 US specs – 93 comments
• Saab 9-3x vs Subaru Outback – 73 comments
• Saab 9-5 crash photos – 51 comments
• Auto Motor and Sport road test True Electric Saab 9-3 – 69 comments
• A picture’s worth a thousand tears – 76 comments
• Saab dealer asks – what will it take? – 159 comments
• Conclusions from the “What will it take” post – 87 comments
• About winter tires and Saabs – 111 comments
• Bloomberg on the struggle for Saab’s revival – 86 comments
• Mats Fägerhag on Saab’s new e-AAM Driveline Systems company – 106 comments
• Dutch Report – Saab to work with BMW – 57 comments
• Update on Saab/BMW co-operation story – 104 comments
• Tuesday Snippets – Farago edition – 56 comments
• Saab press conference set for 11:15am Wednesday – 111 comments
• Press Release: Saab Automobile and BMW enter agreement for supply of gasoline engines – 79 comments
• Notes from Saab/BMW press conference – 67 comments
• Wednesday Night Snippets – Saab/BMW press conference video – 82 comments
• Paris: Saab forecasting 33% lower sales target in US – 83 comments

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These are a few days late, but better late than never.
It’s fair to say that January 2010 was a month the likes of which we’re unlikely to see again for some time.
A normal month during the latter half of 2009 would see around 400,000 pageviews here at Saabs United. As you’ll see, January 2010 was nothing at all like a normal month. The possible demise of Saab and subsequent sale on January 26th drew an incredible amount of interest from all around the world.
January 2010 saw Saabs United use up 529 GB of its 100GB per month allowance
It also saw nearly five times the usual amount of traffic, with over 1,900,000 page views for the month. Here’s the graph:

Now, I know what you’re thinking…… “But I pressed F5 so much it’d account for nearly half of that”….. and yes, there was quite a bit of refreshing going on. But still, the site normally serves those 400,000 pages to around 50,000 or so individual users.
This month, there were over 166,000 individual users who jumped onto Saabs United.
Who says no-one cares about the Saab story?
The Top 10 countries were as follows:

As an additional note, Sweden is normally in the top few countries visiting, but it’s never usually that close to being #1 in terms of visitation.
In fact, three of the top four cities visiting the site are in Sweden – Stockholm (1), Goteborg (2) and Trollhattan (4). London was #3.
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Back in November 2009, there was only one visit to this site from Zeewolde, the home city of Spyker Cars. In January 2010, it seems the Spyker employees are a bit more interested in their new big brother:

G’day to my old mate, ctm, whom I still miss a great deal around here.

And I’m pretty sure this was my first ever visitor from Uzbekistan. Welcome!

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And this month’s novelty statistic – the top 10 referrers to this site for the month. These are sites from which people have clicked on to SU.
SU itself is rated at #1, I assume due to internal links (comments, linking to another post, etc).

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As I said, I don’t think we’ll see another month like that one for a long, long time.
And for Saab’s sake, and their employees, etc, I hope we never see such a month ever again!

It’s a new month and before the sales numbers come out, it’s time for a brief bit of introspection to see how things went here at Saabs United.
In short, it seems that all the news is well and truly out there as SU went through a substantial decline in pageviews in October. I guess it was inevitable seeing the Koenigsegg transaction is all-but-done and I’m not worried by it at all. Bottom line: We’re still telling a whole lot of people about these great Swedish cars.
Saabs United served just under 10,000 pages every single day for October, serving 296,836 in total for the month. Those pages were served to just over 42,000 individual visitors for the month.

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The Top 10 cities for October were as follows:

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And here’s a few rash-o-grams for several of the more popular countries……
The United States:

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Sweden:

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Germany:

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And a final little diagram. Something a little bit different…….

It’s a new month so as well as Saab sales data, we also have Saabs United site data to consider.
September was a 30-day month, but the numbers were still quite convincing and Saab should be assured that there’s plenty of interest in what’s going on both in terms of their future as a carmaker and, of course, with the new 2010 Saab 9-5.
There were 356,508 pageviews for the months of September, which averages out to 11,883 per day for the month.

No need to tell you what happened on the 16th September, eh?
Those pages were served to 47,710 unique visitors.
The Top 10 countries and cities were as follows:

It’s interesting that whilst Germany was in the top 10 for countries visiting, there’s no German city in the top 10 city listings…..

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I won’t be saying hello to any specific places of interest this month.
Instead, I want to do a listing of some of the prominent articles from what was a very important month in the life of Saab Automobile.
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Saab decided to close facilities in Stockholm and Goteborg and concentrate all activities in Trollhattan
Saab got closer to securing the finance they need…..
They released the Changing Perspectives website
I was abducted by aliens and forced to watch Bruce Lee films like Enter The Dragon. Well, I wasn’t really, but it was a nice little hint at what was to come later in the week when Koenigsegg Group announced the signing of a MOU with Beijing Automotive.
I also did a background piece on Beijing Automotive and provided my 2 cents worth on the deal.
The 2010 Saab 9-5 brochure was released online prior to the Frankfurt Motor Show
It wasn’t company related, but Mike900 started some great DIY work on his Saab 9-3 Viggen, later getting the steering rack clamp and brace all fitted up. More to come in this series soon.
Auto Motor and Sport interviewed Christian von Koenigsegg.
An Autocar report about hybrid assist for the Saab 9-5 did the rounds and got extensive coverage. This was actually an interesting exercise in internet trickery as the report was actually several months old, but Autocar re-hashed it because the 9-5′s debut was imminent. I ran into the author, Hilton Holloway in Frankfurt and he was quite surprised, and amused.
Having previously baffled us with Marzipan cakes, Bard Eker sent us into stitches with dead cow analogies.
Koenigsegg released the Trevita – stunning!
Maptun joined the site as a sponsor (and I called in to meet them in Sweden later in the month!)
Sergey showed us some Russian Saab love
Of course, the big event of the month was the Frankfurt Motor Show, and I was fortunate enough to travel to Germany to bring you as much of the action and opinion about the car as possible.
But first, we checked out the cars at Frankfurt Airport.
We took a brief look around the beautiful Saab stand before the show actually began.
The press material for the 2010 Saab 9-5 was placed online just as the car was unveiled to the public. It was a great moment for a must-see vehicle and I was so pleased to see it myself, finally, that I gave it a hug. That hug picture was placed on the internal Saab newsletter the next day – what an honour!
Notes from the Frankfurt Show – Day 1
I met a guy at the IAA named Olaf Becker. He’s a regular reader here and a professional photographer. If you only click one link from this list, make sure it’s this one – Olaf’s gallery of photos from the Frankfurt Motor Show. Great photog and great guy, too.
The official Saab 9-5 press materials:
Introduction and Design
Photo gallery
Powertrain
Technical Highlights
Technical Specifications
I was also fortunate enough to travel to Sweden after the Frankfurt Motor Show and one of the most significant things I managed to do there was test drive the new 2010 Saab 9-5. Click to read part 1, part 2 and part 3.
Whilst all that was happening, the public were seeing the 9-5 for the first time and one guy from Europe was smart enough to bring a USB drive full of music with him. Witness the Saab 9-5′s new entertainment system at work.
Another significant Saab-hug occurred when Eggs n Grits got his new Saab 900 Convertible.
I GOT TO GO FOR A RIDE IN ONE OF THE ORIGINAL SAAB SONETTS AT THE SAAB MUSEUM
Word came through that Saab were considering the possibility of producing vehicles using Beijing Automotive’s factory – most likely the old Saab 9-5.
There was much discussion about the amount of headroom in the Saab 9-5.
And there was much discussion about the possibility of the whole Koenigsegg deal falling over. And then not.
Hirsch showed their 2.0T XWD Saab 9-3 at the Frankfurt show.
I took you for a look at the cars out the back of the Saab Museum (with many thanks once again to the incredible Peter Backstrom)
And finally, I gave you all my thoughts on driving Saab’s very impressive new 9-3x.
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If there’s even just a quarter of the excitement in October that there was in September, then it’s going to be an entertaining month.

It’s a new month and that means it’s stats time!
Car sales numbers will be released for the US and Sweden in the next 24 hours. Did the US market meet it’s target of 600 vehicles? Did it even manage to creep up past 500 vehicles? (they weren’t there with a day to go)
All will be told soon.
But before we get to all that, let’s take a look at the monthly traffic here at SU. It was a busy month once again due to the magazine images of the Saab 9-5 breaking cover, although it wasn’t quite the blockbuster that we had in June, when the K-Segg anncouncement and 9-5 CGI’s gave us a double-whammy of big events.
There were just over 346,000 pages served at Saabs United in July 2009. These pages were served to 52,760 individual users around the round world.

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The top 10 cities are interesting in that Detroit seems to have lost interest not only in Saab, but also in Saabs United.
Detroit was #5 on this table last month, and has now slipped off the list all together. In fact, the highest ranking US city is New York at #10. Perhaps it’s a touch of Augie Fabela’s interest via the Koenigsegg Group that sees Moscow up at #8 on the list?

The United States is still the #1 ranked country, however, with a decent mix of European nations (and Australia!) following on from there.
This list is interesting because it gives an insight into where people who are looking for Saab information are based. It’s interesting therefore that neither France or Spain made it into the top 10, though it’s good to see Germany high on the list.

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As always, we say hello to some special visitors…..
Our southern-most visitors came from Christchurch, New Zealand (who only just beat out people in southern Tasmania!)

Our northern-most visitor came from Barrow, Alaska and only narrowly beat out (less than one degree of latitude) a visitor from the brilliantly named Hammerfest, in Norway.

And greetings to all you folks hanging around Frankfurt, where there’s going to be plenty of Saab activity in the coming months.

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There were 139 new entries here at Saabs United during July 2009.
The number of comments at Saabs United now stands at 17,473 in total.
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And finally, here’s a new stat for ya (that was written in my best Sarah Palin hand in honour of our friend in Barrow).
Unfortunately, 46% of users are still browsing this site on Internet Explorer, which I like to refer to as the GM of internet browsers.
It’s interesting to see the number of Google Chrome users rising. I used it myself for a week last month whilst I was away with the laptop and it’s quite OK.

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