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by Rune

In Saab’s Corner – A series of articles by Swade

September 10, 2011 in Editorial

On inside.saab.com today, a number of articles appeared providing a great overview of all the things Saab have going for it right now.

The articles are a good read, and hopefully will provide inspiration to those authoring the appeal that will be filed two days from now.

Thanks Ted Y for the nudge!

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by Rune

Fat lady has not sung yet

April 24, 2011 in Editorial

A guy familiar to most readers of SU just popped in and left the following comment:

(…)What I can say from on the ground here in THN is that everyone who can right now is working their ass off.

This whole situation feels somewhat reminiscent of the sale process and I’ll say again what I said then – there’s too much good stuff going on here and too many interested parties for this to not work out.

Keep Calm and Carry On.

Here in Mariestad (one hour and fifteen minutes drive from Trollhättan — or two hours if you drive an Ovlov) the clock will strike midnight in half an hour, so I thought it proper to end the day on a positive note.

Best wishes to everyone in Trollhättan! (and Maud, if you are reading this: Just let Antonov in as an investor already! The guy has been waiting for over a year and you’ve had all the time in the world to figure out his intentions and background. Thank you.)

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by Brendan

Mid Week Snippets

March 23, 2011 in News

First up, GoAuto have a very comprehensive article about Swade and his Job at Saab. Swade’s comment on the article

“…this is pretty much the most complete article about what I did and how it got me a new job with Saab. GoAuto do the job better than any other motoring publication in Australia.”

So head over and have a good read
http://www.goauto.com.au/mellor/mellor.nsf/story2/E94A6A2C2451C644CA257856001FC824

Today marks New Salem Saab‘s 50th Birthday, below is from their website:

However, during the purchase the financial institutions of the day would not lend the money to my grandparents for a Saab franchise. Remember Saab was a foreign front wheel drive car with a three cylinder two stroke, which only arrived in the states in 1956. The banks along with everyone else didn’t know anything about this funny sounding little Swedish car hence there reluctance to assist in the purchase. Never the less our family pressed on and sold off many things to help raise the money needed including a chunk of the families savings which grandmother was “fit to be tied” over. They managed to scrap together what they needed and our franchise was awarded on March 23, 1961.

Congratulations, and all the best.

Saab have come in at number 7 on Sweden’s 10 Greenest Brands.
http://www.swedishwire.com/business/9057-swedens-10-greenest-brands

SNORAS, a Lithuanian bank, has released a news article about the addition of 7 Saab 9-5 Aeros to their fleet.

Bank SNORAS has innovated its vehicle fleet by seven new business class cars Saab 9-5 Aero 2.0 Turbo. Heads of Bank SNORAS will use the new model cars complying with the highest requirements of safety and environment protection.

Vladimir Antonov is the main shareholder of SNORAS, so it’s not a big surprise they’ve picked Saab.

http://www.snoras.com/en/about/news/archive?item=3065&metai=2011&page=1

Peab are building new apartments south of Innovatum. For those unfamiliar with Trollhättan, Innovatum is the area which is home to the Saab Museum.

http://ttela.se/start/trollhattan/1.1159010-regissoren-till-forsaljning

GM has sold of the rest its preferred shares in Ally Financial for US$1 billion. Ally Financial handles financing for GM, Chrysler, Saab, Thor Industries and Fiat Mexico. GM still holds a 9.9% interest in Ally Financial’s common stock.

Finally, if you’re a Saab convertible owner in Sydney, Australia and you and your Saab are available on 2nd July 2011 please get in contact with me. My email address is brendan@burdon.id.au

Brendan

Swade on front page of DI.

March 17, 2011 in News

As we mentioned before (Swade departure snippet) the move from SU to Saab for Swade made some waves on different news sites on the net. As mentioned by Börjesson in a comment there was a more comprehensive story in the printed edition of Dagens Industri (DI), and I asked for some photos.

So here we have them!

Read the rest of this entry →

Swade departure snippet

March 16, 2011 in News

Hey SU! 

Rune is on the road and sent this over. It’s a summary over today’s Swedish (and other) media attention regarding Steven Wade (yes, that is actually his name – not Swade ;) ) future work with Saab Automobile AB.

TTELA: “Pilot takes control over saabsunited.com
“Tim Rokka, a commercial airline pilot from THN acquires Steven “Swade” Wade’s page saabsunited.com.

AB: “Saab hires professional blogger
“He has been running the Saabsunited blog known for specialising in inside sources known as “Djup strupe” and for his campaign to save the company.”

ViB: “Saab hires blogging giant
“During Saab’s worst struggles during 2010, a man from Australia succeeded in mobilizing thousands of people whose hearts beat for the Trollhättan car manufacturer.”

Update – ViB Editorial: “Wade is Saab’s most important recruitment
“With all due respect to sales directors, designers, and others – Wade can be the most important recruitment Saab has done.” (Thanks “joer” for the tip!)

AMS: “Swade the blogger receives a job with Saab
“I am very pleased to welcome Steven Wade to our team. To communicate with customers through various social media is crucial for us. These channels will fill a vital part of Saab’s marketing mix and that is why we are reinforcing our expertise in this area” says Mårten
Wahlstedt, chief of Saab Marketing Communications.

DI: “Saab hires blogger
“He has been in charge of the blog SaabsUnited, that has excelled in for great sources under the name Djup Strupe, and for the campaign to save the company. From 4th April, Steven Wade  will be working with marketing through social media for Saab. He will be located in Melbourne, Australia.”

KM: “Steven Wade of SaabsUnited.com Hired by Saab Automobile
“We are very proud of Steven, and congratulate him on making the jump to the other side, if you will. Now go live out our dream, and make us proud.”

Autoblog : “Saab hires Saabs United blogger Steven Wade as social media guru
“We can’t think of a better man for the job, given Swade’s immense talent, knowledge of Saabs, of love for the brand. Good luck and Godspeed.”

/ Carl-Henrik

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by Swade

Swade’s still sleeping snippets

September 25, 2009 in Troll Stuff

After all of that travel, our host, Swade, is likely comatose for a few more hours yet.
Snippet #1: Penske purchases Saturn.

This really only indirectly effects the majority of Saab owners, but Penske seems to like to be a “virtual” OEM — distributing and servicing cars without actually manufacturing them. They are the folks behind the Smart car in North America, which is, of course, designed and manufactured by Daimler. Of late, Saturn has been essentially the same thing: they’ve been re-badging Opels to sell in North America. According to several sources, Penske is interested in choosing from vehicles manufactured by any auto OEM that will sell in substantial volume here in the US and Canada.
Since Saab and Saturn are distributed in the same channel in Canada, I suspect that Penske would gladly sign up to be the Saab dealer network in that country, and it would be an easy fit for Saab, too. Fair enough. EDIT: Per Bruce in comments, I did not realize that Penske had decided to ax the Canadian market once they assume ownership of Saturn, which naturally poses a question of exactly who will serve the Canadian market for Saabs? Ouch. And all this time I felt good about it because the Canadians were “taken care of”. Not so. This begs the question then for both the US and Canada: Will Saab build the infrastructure to support these dealers, or will someone else fill the void?
I suppose that one could make a good argument for a similar deal in the United States: let the Penske-owned Saturn dealers handle Saabs as well. If we had no other existing dealer network, that would be fine. However, we do have a cadre of well-versed Saab dealers that presumably would prefer to continue the relationship with Saab. Perhaps here in the United States, Penske could serve as a distributor to the existing dealer network? It would relieve Saab of the pressures and logistics of distribution — a business that isn’t necessarily Saab’s forte.
I can also see that many of Saab’s designs could be built in China, Korea or the US and distributed as Saturns through a company like Penske. We Saabisti would win because the Saab-designed cars would be more readily available and presumably less expensive.
I’ve stated before that I’d like Saab to pursue non-traditional distribution schemes to maximize the footprint with as little investment in time and resources as possible. Either option would certainly work towards that goal.
Side bar:
On a very sad note for those of us in my local area, the GM Spring Hill, Tennessee plant, originally built in the middle and late 1980′s to manufacture Saturn automobiles, will close in November after just completing a 14-month renovation to produce the Chevrolet Traverse and sister vehicles.
Snippet #2: What does this picture tell you about the way that I drive?

hand.jpg

According to this article in the Daily Mail, plenty.
You see, it seems that my hands tell tales that I’m not willing to admit!
In a recent series of studies, science has determined that the length of a man’s ring finger corresponds to several traits, one of which is aggressive driving. They asked several men to catalog their various traffic offenses and one of the strongest correlations was to ring finger length. The longer the fourth finger, the more aggressive the driver.
As you can see from the photograph, my fourth finger is longer by about one-quarter to three-eights inch (8 mm to 10 mm) than my index (second) finger.
I could tell this tale in many ways, but I’ll say this: I had to apply for a waiver to be commissioned as a lieutenant in the United States Air Force because I had accumulated eight traffic offenses before graduation from college at age 22. During the four-year span that I owned my first Saab, I was cited five times in four US states (Tennessee, Alabama, Texas and Colorado). I’ve been to traffic court in at least ten jurisdictions across the country (fifteen would be my best guess).
You could say that I’m a case-in-point. Are you?
Age has mellowed me; I’ve not been pulled over by the cops in at least three years. I’m trying to continue that trend. I may start some kind of syndrome to help other guys get out of their tickets — “Quad Phalange Syndrome (QPS)” or “Long Fourth Malady (L4M)”. It just might work…Abbott, check the precedents!
Snippet # 3: Is it just me, or does the “baby Rangie” look like a Saab 9x SUV?

rr promo sep 2009.jpg

I saw this announcement on Top Gear and immediately thought that it had the same basic silhouette as the Saab 9x, only in beef cake SUV form. Maybe it’s the white color, wrap-around windows and clam-shell hood, but, wow, I think that it’s got a lot of 9x in it. Your thoughts?
——————–
Additional note: My indy Saab shop (now working on many makes) needs a manager for their second location. If you are interested and have some management experience, they want to talk to you. This location has been open only one month but has exploded with business in an under served area. I know that jobs may be tough to come by these days, so I’m spreading the word. Naturally, you’ll have to live or move here.

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