Last month we explored whether Saab need a new logo. Why? There’s talk that there may be an agreement by which Saab were able to use the griffin logo only up to the end of 2009.
WooDz has picked up on the fact that the Saab International website has dropped the Griffin logo and moved to a “Move Your Mind” motif instead. Even the favicon has changed from a little griffin to a (somewhat illegible) SAAB in grey.
Here’s the front page of www.saab.com
And when you click through to the international site, it’s more of the same.
I know the Saab 9-3x shows the badge on the front, but this sort of subtle change in marketing presentation is no accident. I don’t know what’s going to happen with the Griffin, but it looks like it might be going the way of the dodo.
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