I don’t know if I should be writing much today. I think I got up on the wrong side of the bed. You think I’m grumpy in ordinary circumstances……
GM Facts and Fiction has posted a ‘fact’:
GM’s Saab brand is in the process of becoming an independent business entity.
One of the strategies that GM outlined in the Feb. 17 Restructuring Plan that we submitted to the U.S. Dept. of the Treasury was our intention to focus on four core brands – Chevrolet, Cadillac, Buick, and GMC, with Pontiac as a niche brand. To that end, we completed a strategic review of the global Saab business. On Feb. 20, the Saab Board announced that Saab would file for reorganization under a self-managed Swedish court process to create a fully independent business entity that would be sustainable and suitable for investment.
Saab is exploring all available options for funding and/or sale to a new owner. In the meantime, Saab will continue to operate as usual. Over the next year and a half, three all-new Saab vehicles will launch (9-5, 9-3X and 9-4X). Saab customers in the U.S. will continue to be covered under the 4 year/50,000 mile bumper-to-bumper limited warranty, and this coverage is absolutely safe and sound, now and well into the future. Saab dealerships remain open for sales and service.
As this GM public relations toss-fest doesn’t allow comment or discussion, I’ll make my comments here.
In conversations about ethics or morals, you might come across the terms sins of commission and sins of omission. Whilst there are plenty of examples of the former that I could cite with regard to GM and Saab, this is a case of the latter.
They mention a strategic review. They mention focusing on four core brands. They mention that the Saab board announced that it would file for reorganisation. All of these are facts.
But the stuff they omit makes it read like fiction to someone with just a little knowledge.
What GM don’t mention is that as part of the Reorganisation Plan, they announced that they would cut Saab off at the end of 2009 if an alternative plan wasn’t found.
An inclusion of that nature wouldn’t sound good, would it? Best to skip that and just say Saab decided to move out of home like a snotty teenager.
And they don’t mention that they shot themselves in the foot with their poor handling of this announcement, that this intention to dump Saab rather than support it through a proper sale process is one of the key reasons as to why the Swedish government won’t provide loan guarantees to Saab.
They don’t mention that Saab’s filing for reorganisation was a surprise in Detroit. The fact that Saab management did something quickly once they’d been hung out to dry by the mothership wasn’t even considered.
This Facts and Fiction website is a PR exercise extraordinaire and it’s further evidence that Nothing Wrong Can Ever Be Attributed to Detroit (unless there’s loans involved).
It’s lipstick on the mother of all pigs. A pox on all of them.
I told you I was grumpy.
I’ll try and get on to something good shortly.
If GM’s web people want to do something useful for five minutes, they can correct this Saab historical timeline, which claims that only five of the original Saab Sonett Super Sports are still in existence.
The sixth one was restored by Dr Klaus Muller-Ott earlier this decade and is now owned by Rene Hirsch.