Market research time: the Saab hatch and others…..

This is just a brief question.
File it under Swade leaving no stone left unturned.
Saab are hopefully going to come out of this reconstruction thing with their souls intact and the ability to keep working on the next generation Saab 9-3, which I understand they’re working on now.
The next 9-3 update will be in around 18 months from now if I’m not mistaken. That will be an update to the current cat. Hopefully it’ll focus on a full interior revamp to bring it in line with the 9-5 and 9-4x and some external subtleties.
The big 9-3 change will come after that, with an all-new, more compact Saab 9-3. This is the vehicle I’m asking you about now.
The question – are there any circumstances you can imagine where it would be OK for Saab to make this new 9-3 without a hatchback?
Personally, I think the tribe has spoken over the last few years. Under GM’s wing, Saab tried to swim upstream and break into the premium saloon market. They might have a good chance at breaking some ground there with the new Saab 9-5, but the 9-3 really has to be about the hatch, doesn’t it?
I know I’m preaching to the choir here, but just in case someone has got a good argument against it…….comments are open.
And while we’re here, is it time for a new, vibrant, hero color?
The last one, IMHO, was Lightning Blue. I think it’s time for a boldly packaged car painted in a bold color. The 2010 model year might be a good time.
Reading Jan-Ake’s comments in the interview the other day, he mentioned that 2007 was a great year for sales, with 125,000 Saabs sold.
That was the year of the 60th Anniversary model, which was a great package.
Is it time for another such great offering once again. Right now? I think so.
Just a few things to ponder. I’m off to get some Z’s.
US sales data should be out in a few hours.

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