Saab Australia product placement opportunity

This weekend saw me ask you about product placements and how they influence your purchase decisions.
This weekend also saw the start of the Holden-vs-Ford V8 Supercar series here in Australia. This is the most followed form of motorsport in the country, attracting large crowds and a good TV audience as well.
So why should consider a product placement in a two-brand V8 racing series?
Because this year, for the first time, they’re running all the race cars on E85. This would be a perfect fit for Saab BioPower, which is sold in both the 9-3 and 9-5 here in Australia. The V8 Supercar people are promoting their use of E85 quite a bit if the weekend’s TV coverage is anything to go by.
How could they get involved?
The safety car for the series this year is a Nissan GT-R, which has neither a V8 or any E85 capability. Every yellow flag there’s a GT-R out there leading the pack and getting plenty of camera time for Nissan.
All things going well, maybe this is something Saab Australia could consider for the 2010 season, when we have a new 2010 Saab 9-5 BioPower to show off?
How about a new Saab 9-5 that’s given this treatment? Now that’d look alright leading them around, eh?
I should also mention that our own Markac is part of the TV crew that covered the Clipsal 500 this weekend – a job well done!!

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