Swedish Saab sales data February 2009: Reconstruction blues

February sales data has been released for the Swedish market today – and it’s not pretty in any way whatsoever.
We’re now looking at a double-whammy situation where people are not only hurting and cautious due to the economic circumstances effecting pretty much everyone, they’re quite possibly scared off Saab thanks to all this reconstruction doom and gloom. Perhaps there’s a Maud effect going on here as well, but that’s just me speculating.
So, to the numbers. There’s no easy way to put it, so here you go.

  1. Volvo V70 -47%
  2. Volvo V50 -25%
  3. VW Golf -31%
  4. Saab 9-3 -60%
  5. Ford Focus -17%
  6. VW Passat -10%
  7. Toyota Avensis +41%
  8. Saab 9-5 -41%

The Swedish market was down 31% for the month, so I’m sure the Toyota people are popping the champagne right now.
For almost as long as I’ve been writing this site (4 years now), the Saab 9-3 has been placed second on this table and the Saab 9-5 has been fourth. That’s changed in recent months, but never this drastically.
Saab 9-3
There were 434 units of the Saab 9-3 sold during February. That’s down from 1,094 in the same month last year.
Saab 9-5
There were 395 units of the Saab 9-5 sold during February, which is down from 668 sold last year.
Addendum: There were only 220 sales of the 9-5 in January, so February was actually a decent rise on last month. Gotta take the good where you can get it.
In it’s first partial month of sales, there were 276 units of the Volvo XC60 sold, 10th on the list.
And for those who don’t think there’s a viable market for prestige saloons, the 11th best selling car in Sweden was the Audi A4. The 13th best was the BMW 3-series.
The Saab 9-3 was only 14th on the list of diesel cars sold, with 72 diesel 9-3s finding homes during February.
The Saab 9-3 BioPower retains second place on the ‘green’ sales list, however, with 326 units sold. With those two totals, that means there were just 36 Saab 9-3s sold that weren’t diesels or BioPower.
The Saab 9-5 BioPower is 5th on the ‘green’ list.
There were no Cadillac BLS Flexfuel vehicles sold during February.
All of this just goes to underline how important it is for a new owner to step forward for Saab as soon as possible. Stability and support are going to go along way to turning these numbers around.
Some positive press will help, too, and perhaps the Geneva show will provide some of that, if Swedish press tests of the Saab 9-3x are anything to go by. That and some gaffa tape on some certain mouths.

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