A little advertising fun, eh?
There’s an old Saab promotional video that features some classic statements of conventional wisdom, with a follow-up from Saab.
Like this….
So I thought it might be fun for us to have a crack at a few.
I’d love for Saab to re-do this as a proper ad campaign, actually. I’m sure they could de-bunk a few myths and establish a few facts – 30 seconds at a time – with a campaign like this.
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Conventional wisdom states that you have to be the biggest car company in the world to stay out of bankruptcy.
SAAB DISAGREES
Modern thinking holds that a motor car should be akin to a transportation appliance.
SAAB DISAGREES
Conventional wisdom suggests that a car that is small on the outside must be small on the inside.
SAAB DISAGREES
Conventional wisdom suggests that a smaller car cannot do things that a bigger car can do
SAAB DISAGREES
Recent thinking suggests that as soon as a woman becomes pregnant for the first time, the new family need a 7-seater SUV
SAAB DISAGREES
Conventional wisdom suggests that you need a trailer to carry a ride-on mower, or a sofa, 25 pumpkins, or 40 cases of tennis balls
SAAB DISAGREES
Conventional wisdom suggests that a part-time writer on a small island near Antarctica cannot assist in a purchaser from the US in deciding on a car from Scandinavia
SAABS UNITED DISAGREES
——
That’ll do from me.
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