Saab Sweden’s new TV ad

Last week I was able to bring you a behind-the-scenes look at the making of this ad.
Today, you get to see it here on Saabs United – even before it goes on TV!
This is the new TV spot for Saab. It’s part of the new press and TV campaign they’re running to re-project the image of the comany, an image that’s taken a bit of a hammering in their home market in the last few months.
The voiceover is in Swedish, but ctm’s been kind enough to translate it for us:

We have always been willful and stubborn, thought the other way around, and thought in new ways. We did it with turbo and BioPower. Now, we are doing it with aerodynamics, electrical engineering, and other things that make the car more fun to drive and better for the environment. That is how we have written our history. That is how we create our future.

Here’s a screenshot:
SaabTVspot.jpg
Some people have trouble watching video on this site (usually the people running Internet Explorer).
If you usually have trouble watching video on this site, you can click here and watch the movie directly on YouTube.
If you’re OK with video, then go right ahead. The video awaits after the jump!


It’s a pity they got the URL wrong at the end 🙂
Enjoy!

We have always been willful and stubborn, thought the other way around, and thought in new ways. We did it with turbo and BioPower. Now, we are doing it with aerodynamics, electrical engineering, and other things that make the car more fun to drive and better for the environment. That is how we have written our history. That is how we create our future.

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