Many many MANY thanks to Tiago for the new banner at the top of the site.
There’s more where that came from, too 🙂
1,000 words from Dan P on the 2010 Saab 9-5 interior.
Click to enlarge.
HD video of Marcus Gronholm conquering Pikes Peak in his 800hp, turbocharge 2 litre Ford.
Ford are really kicking some big goals during this automotive meltdown. They’ve recently announced some smaller four cylinder engines to be developed for family sedans, too. Another winning move, and in the Saab tradition I must say.
Attention 2007 Saab owners:
The 2007 Saab 9-3 was being investigated after General Motors told the agency of “a certain number” of under-hood fires that apparently began near the ignition coil.
This one’s of some concern.
It seems Saab’s advertising, in the UK at least, could still be done under the GM umbrella. Here’s hoping they have to go to Sweden for final approval.
General Motors UK has appointed McCann Erickson Birmingham to handle its retailer marketing account for Vauxhall, Saab and Chevrolet….
….The estimated value of the account is thought to be around £30m.
McCann’s Birmingham will be tasked to deliver all above and below the line national tactical and retailer communication activity for the three automobile brands, working alongside media agency Carat.
It will also be responsible for co-ordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants.
It is understood that the advertising agencies for the specific carlines remain unchanged.
UK advertising has been a lot more palatable than some other regions, but still, retained associations with GM in almost any field seem to leave a bad taste in my mouth.
It also goes to show just how much money has to be poured into creating effective advertsing to sell cars. This is not a business for finger-snap solutions.