New Saab Television commercial released!

While Swade’s snoozing the day away (at least from the Western Hemisphere point of view), this little jewel dropped into my text inbox via Twitter. You could do worse than to follow SaabNewsroom on the world’s most ubiquitous social network.




The official Saab website has this description:

Saab TV Ad – Changing perspective
We proudly present our latest TV commercial. Part of the Changing perspective campaign that launches the new Saab 9-3X. Great soundtrack from the Swedish singer Asha Ali called Time is now!

I like it on first glance. I still wish for a stronger technology edge, but I’ll admit my engineering orientation biases my opinions about such things.
It appears that Saab is continuing the use of white and images of the creative process as an advertising “language” if such a thing exists. I am pleased with that.
Comments are open and welcome. Swade: Opine, dear sir.

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