Saabs no longer ‘Born from Jets’ in the US

Chalk one up for Mike Colleran and the new team at Saab USA.
Whilst they’re still keeping the non-minimalist styling, they have made the effort to change the tagline on the SaabUSA website from “Born from Jets” to “Move Your Mind”.
I’m not sure when the change occurred, but it must have been reasonably recent as I’ve received a couple of emails in the last few days about it.
The BFJ tagline still adorns the “Build Your Car” website, but thankfully that website is no working properly, producing your car in the colour you select rather than just showing a red one like it used to do.
Small steps, but important ones.
Thanks to Koji and Jose.

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