With the Brussels Motorshow coming up this week, Saab Belgium (Beherman) is preparing a communication campaign, using ‘I love Saab’ as a central theme.
The show starts on the 14th of January (press day on the 13th) and the all new 9-5 will be showcased there.
Saab Belgium will be preparing:
- ‘I love Saab’-badge to pin on our shirt
- a new micro-website www.ilovesaab.be ( live on the 14th of January)
- social media such as Facebook, etc
Lots of other merchandising is being created to strengthen the feeling of all Saab fans in Belgium, too.
I’m sure we’ll get reports later in the week as the show begins.