The New York Times has a rather massive archive of articles and Ezra Dyer has just pointed out one of them in his latest blog entry.
This article is of particular interest as it covers what was at the time GM’s recent purchase of 50% of Saab Automobile. It’s dated July 24, 1990.
It’s an interesting piece as it gives an idea of how much GM has missed the mark with Saab over the last 20 years, but also it shows a little of something we should be thankful to GM for – a massive reduction in the workforce there without any loss of capacity, making Saab’s Trollhattan factory one of the most efficient plants around.
Remember, as you read the article, that there are now around 3,400 working for Saab in Sweden.
Here’s a snippet:
Mr. Herman’s financial strategy is to slash Saab’s production costs, and his marketing strategy is to push Saab more firmly into the luxury car segment. There he hopes to compete against the likes of BMW and Mercedes-Benz by positioning Saabs as lower-priced alternatives.
Plans call for three models to be introduced by the mid-1990’s. A replacement for the 900 line, which will sell for $17,000 to $25,000, is scheduled for late 1993. Next will be a top-of-the-line model, priced at $35,000 to $55,000, which will be positioned as a less expensive alternative to BMW’s seven series. Then will come a replacement for the 9000, which will sell for $25,000 to $33,000, or just below the BMW five series.
My thanks to motnot for the link!